Personal Branding 101- a lecture on building and protecting your brand
The Branding of Me - a lecture on why your personal brand matters and how to develop and curate it David Ogilvy once said, “If you can’t advertise yourself, what hope do you have of advertising anything else?”. Those words are as true today as they were when he said them in the 1950’s. Your personal brand is more important to you than nearly anything else - or, at least, it should be. In fact, it will likely help shape your professional path. So, what are you doing to develop it, cultivate it and protect it? Assistant professor and lecturer, Gary Kayye, from the University of North Carolina’s School of Media and Journalism developed this lecture to help you with your personal brand. He’s a branding expert and has been teaching The Branding of Me, a semester-long personal branding course, at UNC-Chapel Hill since 2011. And, some of his branding clients have included Cisco, Dominos Pizza, Sony, HP, Rubbermaid, Epson and LG Electronics. In fact, his new media class at UNC helped create UNC’s own MJ School rebrand in 2015 - changing it’s name and branding to the School of Media and Journalism.
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Personal Branding 101- a lecture on building and protecting your brand
- 1. PERSONAL BRANDING @ N M T I FA M P | @ B R A N D I N G O F M E | @ G K AY Y E G A R Y K A Y Y E | k a y y e @ e m a i l . u n c . e d u 101 Copyright @gkayye
- 4. How many of you think Snaps disappear? Copyright @gkayye
- 5. Who owns 80% of the photos on the Internet ? Copyright @gkayye
- 6. Do you know what a BRAND is? Copyright @gkayye
- 7. What country has the largest population in the world? Copyright @gkayye
- 8. THE POWER OF SOCIAL MEDIA Copyright @gkayye
- 10. NOW: 2.3 BILLION *as of 11/2017 Copyright @gkayye
- 11. PEER RECOMMENDATIONS = 90% ADVERTISING < 15% PEER RECOMMENDATIONS = 90% Copyright @gkayye
- 13. WHICH GENERATION ? Y ZO R Copyright @gkayye
- 14. • Always Connected • No Privacy • Facial Recogni8on perfected by the 8me they graduate Copyright @gkayye
- 17. • Always Connected • No Privacy • Facial Recogni8on perfected by the 8me they graduate • Public Reputa8ons Copyright @gkayye
- 19. CAN GET YOU AN INTERVIEW AND A JOB SOCIAL MEDIA but…IT CAN ALSO RUIN YOUR REPUTATIONRUIN REPUTATION Copyright @gkayye
- 25. 3 NOT FUNNY- Copyright @gkayye
- 28. 4- OR JUST PLAIN STUPIDCopyright @gkayye
- 35. T I H N K THINK is it TRUE? is it HELPFUL? is it INSPIRING? is it NECESSARY? is it KIND? Copyright @gkayye
- 36. –Johnny Appleseed “Type a quote here.” NO SUBTWEETINGSUBTWEETING Copyright @gkayye
- 37. IF YOU CAN’T ADVERTISE YOURSELF, WHAT HOPE DO YOU HAVE OF ADVERTISING ANYTHING ELSE? Copyright @gkayye
- 39. BEST RESUME ?DO YOU KNOW WHAT’S BETTER THAN THE NO RESUME Copyright @gkayye
- 40. –Johnny Appleseed “Type a quote here.” SPEAKING OF THE RESUME… Copyright @gkayye
- 41. online brand build an Copyright @gkayye
- 43. You are a BRAND… What do people say about you behind your back? People like buying from humans, not companies. People trust people. The better the brand, the more you can charge. Personal Branding makes YOU stand out. WHY CARE?WHY CARE? Copyright @gkayye
- 44. –Johnny Appleseed “Type a quote here.” Copyright @gkayye
- 47. WHAT DO YOU BELIEVE? Copyright @gkayye
- 48. WHO ARE YOU REALLY? Copyright @gkayye
- 49. Copyright @gkayye YOUR MOST VALUABLE ASSET
- 50. I know exactly how you feel. EMPATHY Copyright @gkayye
- 51. TO EVERYONE YOU MEETCopyright @gkayye
- 52. BRANDING STEPS Rethink what you are using social media for Everything public has to help you build or maintain your brand Be personal, authentic and sometimes even intimate Evaluate posts: Helpful vs. Not Helpful to my brand The Line: Confidence vs. Arrogance No politics - ever (unless you want to be a politician) Copyright @gkayye
- 54. WRITING VIDEO EDITING CREATIVITYENTREPRENEURIAL HTML EDITINGGRAPHIC DESIGN Copyright @gkayye
- 55. BRANDING THE BIG 4 Copyright @gkayye
- 56. Top personal brand tool in the world Who am I? The White Pages of the world Very effective recruiting tool Everyone uses it Think Not? Instagram Copyright @gkayye
- 57. A dynamic resume Lowered age to 13 in 2014 Perfect way to collect and manage job and teach contacts Companies and colleges are using it Allows for online digital portfolio of accomplishments Copyright @gkayye
- 58. #1 news app in the world Teens get it around 17 to 18 Public and private sharing all about me and my opinions Even if private followers see it and can be forwarded Become a subject matter expert Copyright @gkayye
- 59. Nobody uses Google+ except… Copyright @gkayye
- 60. BLOG A N D Y O U M U S T Copyright @gkayye
- 61. LIFESTYLE BLOGGER THAT BEGAN IN COLLAGE AND HAS DOCUMENTED HER LIFE, STRUGGLES AND HAS CONTINUED POST-GRAD Copyright @gkayye
- 62. L I F E S T Y L E B L O G G E R W R I T I N G A B O U T H E R L I F E A N D E X P E R I E N C E S I N C A M B R I D G E , U K . Copyright @gkayye
- 63. QUESTIONS ??? @ N M T I FA M P | @ B R A N D I N G O F M E | @ G K AY Y E G A R Y K A Y Y E | k a y y e @ e m a i l . u n c . e d u Copyright @gkayye