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![Executives and Employees at Universal Music Group
TARGET AUDIENCE
Alexandra Williams
Outreach Plan:
• To prepare for this meeting, I will take note of some
questions I would like to ask when it comes time for our
first official meeting
• For this person I would like to make an early phone call,
and follow up with an email if the call isn't answered
• Typically, for follow up, I would leave about a day or two
in between the follow up emails or calls but leaving a
kind email after the initial meeting.
PROFILE
PICTURE [Creative Director] at
[Universal Music Group]
Mario Lyte
Outreach Plan:
• To prepare for initial contact I will set a day of the week
where I can allocate the day to making the meeting
happen and find some background information on
Mario.
• For this person I will reach out to them by email initially
and to follow up I will email the assistant
• For the follow up, I will send an email followed by a
phone call, if there is no reply then I’ll wait a couple
days then try again.
PROFILE
PICTURE [Associate Director of A&R]
at [Universal Music Group]
Joshua Florez
Outreach Plan:
• To prepare for our meeting I will reach out to their
assistant and make sure I have good talking points
before setting anything further
• To make initial contact I will email this person and then
once I get a reply I will follow up with a call
• I will follow up with this person by phone call after our
initial meeting and continue to keep the connection if
possible
PROFILE
PICTURE [Recording Engineer] at
[Universal Music Group]](https://image.slidesharecdn.com/santosahzeemmbbspb1202311-231214220403-98674a78/75/Ahzeem-s-Personal-Branding-PowerPoint-Presentation-4-2048.jpg)
Ahzeem's Personal Branding PowerPoint Presentation
- 1. PERSONAL BRAND EXPLORATION AhzeemSantos Project & Portfolio I: Week 1 November 26, 2023
- 2. My name isAhzeem Santos, I’m 23 years old and I am a Music Producer/Creative. I grew up in the diverse town of Cambridge, MA and since a young age I’ve always been inspired to create. Whether it be a story, song, or idea, my mission has always been to create unique bodies of work specialized to the person as well as the setting. As I grew into these values it allowed me to explore different career paths which lead me to open my own studio in Everett, MA and create a center where I could host my production work, work with major artists and producers such as Tee Grizzley and Jim Jonsin, and ultimately develop the skills and knowledge necessary to advance in the music and entertainment industry. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •Audio Engineer • Talent Agent • Board Operator BRAND ARCHETYPE –The Lover- Although my creativity drives me daily, it is my love of the craft and the connection to my clients that has allowed me to make the most impact. My process is one on one and involves a full collaboration of creative prowess to create unique works of art. I love to create a sphere of ideas to keep artists engaged as well as intrigued and bring new ideas to new heights! Producer for the Music and Entertainment Industry
- 4. Executives and Employeesat Universal Music Group TARGET AUDIENCE Alexandra Williams Outreach Plan: • To prepare for this meeting, I will take note of some questions I would like to ask when it comes time for our first official meeting • For this person I would like to make an early phone call, and follow up with an email if the call isn't answered • Typically, for follow up, I would leave about a day or two in between the follow up emails or calls but leaving a kind email after the initial meeting. PROFILE PICTURE [Creative Director] at [Universal Music Group] Mario Lyte Outreach Plan: • To prepare for initial contact I will set a day of the week where I can allocate the day to making the meeting happen and find some background information on Mario. • For this person I will reach out to them by email initially and to follow up I will email the assistant • For the follow up, I will send an email followed by a phone call, if there is no reply then I’ll wait a couple days then try again. PROFILE PICTURE [Associate Director of A&R] at [Universal Music Group] Joshua Florez Outreach Plan: • To prepare for our meeting I will reach out to their assistant and make sure I have good talking points before setting anything further • To make initial contact I will email this person and then once I get a reply I will follow up with a call • I will follow up with this person by phone call after our initial meeting and continue to keep the connection if possible PROFILE PICTURE [Recording Engineer] at [Universal Music Group]
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2025) • Launch Three.js site ‣ I will increase my online published content by creating and developing new ideas and concepts on my social media platforms. Specifically, I will complete the content required and the selected material and I will increase my following on social media by 40% by January 1, 2025. Mid Term: (2030) • Open Spaceside: The Hub. ‣ I will grow and develop my brand by working with exclusive clientele and helping grow their brands as creatives. I will increase my total market share by 10% by January 1, 2030 . Long Term: (2040) • Start Cre8tive Caves. ‣ I will expand the studio until it is ready to be franchised by gaining new clientele and continuously providing them with a unique structure of creativity. Specifically, I will increase my total clientele by 50% by January 1, 2040.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Recording Software (Ableton, Reason, FL Studio, Reaper, Studio One) SOFT HARD Expert Audio Mixing Adept Communication Expert Creative Direction Adept Recording Software (Pro Tools, Ableton, Reason, FL Studio, Reaper, Studio One, etc.) SOFT HARD Expert Cabling and Patching Expert Interpersonal Communication Expert Organizational Skills Expert
- 7. I help ideapeople create a unique body of art by working in tandem with them to best reflect their creative interests in collaboration with my own and elevate the final product . PROMISE
- 8. CREDENTIALS Work Experience: • SpacesideStudios 2021-2023 -Operated a recording studio out of a rented commercial space with a consistent client list of about 20 clients. -Performed services such as setting up and recording sessions, as well as performing session logs and helping artists with creative direction regarding their music as well as general careers Education: Full Sail University • Music Business, B.S., Full Sail University (Exp. 2024) Awards: • Mass Culture Council Recovery Grant Award Winner (2022)
- 9. COMPETITION Tyler Dimattei Industry Experience: •Tyler has been involved in the music industry in various forms from interning at Studio Center in Miami, FL, to helping intern with WWE. His skills are specialized in audio recording as well as mxing Education: • Full Sail University (Started Jan 2023) Leadership Experience: • 5 months internship with WWE assisting with general crowd control and event management • Internship at Studio Center in Miami assisting with audio production as well as post-editing and mixing Skills and Proficiencies: • Sound for Film – endorsed by Hank Charnesky • Music Theory – endorsed by Hank Charnesky • Sampling – No Endorsements listed Ahzeem Santos Overall Online Presence: • With over 500 connections and 2000+ followers, Tyler’s impact on LinkedIn is solid and his page is optimized for good results. There is a custom banner image as well as a professional headshot however, I do think the photo could be a little more professional, quality wise. • Grade: Average?, 75 out of 100 HEADSHOT HEADSHOT Industry Experience: • With over 4 years of industry experience running a recording studio and working with major artists and producers inside of the music industry such as Tee Grizzley, Millyz, Jim Jonsin, Lil B, and more, Ahzeem specializes in 1 on 1 music production in genres including Hip Hop, R&B, Pop, Dance, and Reggaeton Education: • Full Sail University (January 2025) Leadership Experience: • Owned and operated Spaceside Studios in Everett, MA for 2+ years working with a client list of 20+ artists and producers • 2+ years working with Mercia Records (Sony) developing their first hip-hop artist (Kid Cavi) Skills and Proficiencies: • Music Production Software (FL Studio, Ableton, Reason, Reaper, Studio One) - Yung Pleit says, “It’s a process like no other, his knowledge of the craft is unreal” • Beat Production – Tee Grizzley says, “the beats are hardd" • Artist Consultation – Kid Cavi said, “It’s crazy how his knowledge goes far further than just the craft of making music, he can really be an asset to any artist and their brand” Overall Online Presence: • All though his connections and use of LinkedIn is generally low, his impact on social media (Facebook/Instagram) is much better and engagement with followers is much higher • Grade: Average- 80 out of 100
- 10. COMPETITION Jannick Emile- Smith Noteworthy Experience: •Current Boom Mic Operator/Sound mixer • 7 months working with audio at Spark Productions with editing as well as postproduction and Dante networking Ahzeem Santos HEADSHOT HEADSHOT Industry Experience: • With over 3 years of relevant experience in the field related to postproduction and boom operation, Jannick is an audio engineer and is adept in his audio editing and brings a professional approach to all his work Education: • Full Sail University (Started June 2022) Skills and Proficiencies: • Audio Tech – Endorsed by Full Sail and Spark Productions • Sound Mixer – Endorsed by Full Sail and Spark Productions • Dante Networking – Endorsed by Dante (Course certification) Overall Online Presence: • While Jannick has a mostly optimized LinkedIn with a customized banner and a professional headshot, his connections are at 115 which is generally low, however his relevant industry experience is high and thus makes his account more desirable • Grade: Average 70 out of 100 Industry Experience: • With over 4 years of industry experience running a recording studio and working with major artists and producers inside of the music industry such as Tee Grizzley, Millyz, Jim Jonsin, Lil B, and more, Ahzeem specializes in 1 on 1 music production in genres including Hip Hop, R&B, Pop, Dance, and Reggaeton Education: Full Sail University (January 2025) Leadership Experience: • Owned and operated Spaceside Studios in Everett, MA for 2+ years working with a client list of 20+ artists and producers • 2+ years working with Mercia Records (Sony) developing their first hip- hop artist (Kid Cavi) Skills and Proficiencies: • Music Production Software (FL Studio, Ableton, Reason, Reaper, Studio One) - Yung Pleit says, “It’s a process like no other, his knowledge of the craft is unreal” • Beat Production – Tee Grizzley says, “the beats are hardd" • Artist Consultation – Kid Cavi said, “It’s crazy how his knowledge goes far further than just the craft of making music, he can really be an asset to any artist and their brand” Overall Online Presence: • All though his connections and use of LinkedIn is generally low, his impact on social media (Facebook/Instagram) is much better and engagement with followers is much higher • Grade: Average- 80 out of 100
- 11. BRAND POSITION For creativeindividuals who are searching for a new spark within their music, I provide specialized production that starts and ends with the client because we all deserve to stand out. “GENZ”
- 12. NETWORKING & MARKETING Industry Events& Organizations • NAMM Show (National Association of Music Merchants) ‣ January 25-28th, 2024, Anaheim. CA • Mondo.NYC-The Business of Music ‣ October 15-18th, 2024, Brooklyn, NY • Wavelengths Globalfest ‣ January 13th, 2024, Manhattan, NY Digital Marketing • Primary Content: My idea is to create unique and original content utilizing the three.js software as well as music and entangling the two into an interactive experience for users and creatives to interact with. The goal is to have everything developed and ready for launch by graduation time for the major site. • Primary Tools: As far as social media outlets, the goal is to be active on Facebook and Instagram as well as Tik Tok. • Website: By connecting my digital portfolio to my website and my socials it will allow more connectivity between prospective clients as well as anyone else who is interested in my work. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Iam looking for a mentor that lives a very free and creatively engaged life. This person would ideally be someone inside of the entertainment industry and engage with the creation of music or some form of art every day. I plan to establish this relationship by Formal Education • Full Sail University (December 2024) -Music Business Bachelors of Science Technical Skills • Read: Modern Recording Techniques- Audio Engineering Society, (January 2025) • Read: Music Theory for Computer Musicians – Michael Hewitt, (January 2025) • Read: The Mixing Engineers Handbook- Bobby Orwinski, (January 2025) Soft Skills • Read: All You Need To Know About The Music Industry- Donald S. Passman, (January 2025) • Read: How To Make It In The New Music Business – Ari Herstand, (January 2025) • Read: Just Listen- Mark Goulston, (January 2025)
- 14. Ahzeem Santos You knowwhen it feels like everything you hear is just sounding all the same? Well, what I do is work with artists and creatives alike to help produce something unique and fresh and help them achieve that sound they’ve been looking for! In fact, so far, clients often have said their experience of working with me is “an experience like no other” and they look forward to “working more in my sphere”. “ Picture of You Goes Here
- 15. REFERENCES Mitchell, J.A. (2017).Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager OnetOnline Official Site-All information derived from https://www.onetonline.org/find/result?s=Music+Marketing LinkedIn Official Site- All information derived from https://www.linkedin.com/my-items/saved-jobs/ Globalfest Official Site-All information derived from https://www.globalfest.org/attend/wavelengths NAMM Official Site- All information is derived from https://www.namm.org/thenammshow/attend Mondo.NYC Official Site- All information is derived from https://www.mondo.nyc Jannick LinkedIn Profile- https://www.linkedin.com/in/jannick- emile-smith-099690235/ Tyler LinkedIn Profile- https://www.linkedin.com/in/tydmixmaster/ Alexandra LinkedIn Profile- https://www.linkedin.com/in/alexandra-williams1/ Mario LinkedIn Profile- https://www.linkedin.com/in/mariokinglyte/ Joshua LinkedIn Profile- https://www.linkedin.com/in/joshua- florez91/