The document provides details about Merven Moore's personal brand exploration project. It outlines his background in music sound engineering and military data analytics. It discusses his goals of securing an entry-level position in the entertainment industry in Orlando utilizing his blend of sound and analytical skills. It also profiles potential job titles, a brand archetype, target audiences, and short, mid, and long-term goals.

1. PERSONAL BRAND EXPLORATION
Merven Moore
Project & Portfolio I: Week 1
October,27th 2023

2. Merven's odyssey across multiple fields stands as a
testament to his adaptability and drive. Having
mastered the precise art of music sound
engineering, Merven is no stranger to the complex
symphonies that reside in the entertainment realm.
His expertise in this domain is enriched by his
experience in military data analytics and
processing, where precision and attention to detail
were paramount.
Today, as Merven dives deep into the Entertainment
Business Course, he brings with him a unique
amalgamation of skills. With a firm foundation in
sound, enriched by his analytical prowess, he is set
to redefine the boundaries of the entertainment
industry. His vision is clear: to craft transformative
experiences that marry the worlds of sound and
data, and in doing so, leave an indelible mark on
the entertainment landscape.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Audio Data Specialist
• Sound Engineering Analyst
• Music Data Processor
BRAND ARCHETYPE - The Magician -
Merven possesses a unique blend of artistry and
analytics. With a background in music sound
engineering, he breathes life into sound, creating
auditory experiences that captivate and mesmerize.
His expertise in military data analytics further amplifies
his magician-like qualities, allowing him to see
patterns and insights where others may see only
noise. Merven's ability to fuse the musical with the
methodical makes him a true alchemist in the world of
entertainment, turning raw data into pure magic.
Audio Data Analyst for Entertainment Industry

4. Orlando based professionals
TARGET AUDIENCE
James Rodriguez
Outreach Plan:
• Research the latest attractions and customer feedback
related to Universal Studios Orlando.
• Send an email expressing interest in collaborating on
enhancing guest experiences.
• If no response within a week, consider a follow-up call
or visiting the guest services desk in person.
Guest Services Manager
Universal Studios Orlando
Laura Williams
Outreach Plan:
• Understand the healthcare needs and services
provided by Orlando Health.
• Attend a healthcare seminar or workshop in Orlando
and network with attendees.
• After the seminar, send a LinkedIn connection request
and a message appreciating any advice or insights
shared during the event.
Registered Nurse Orlando
Health
Kevin Patel
Outreach Plan:
• Familiarize with the latest tech solutions and projects
undertaken by Lockheed Martin in Orlando.Attend a
tech job fair or meetup in Orlando and approach
representatives of Lockheed Martin.
• Send a follow-up email expressing gratitude for any
discussions and showing interest in collaborating or
learning more about their tech initiatives.
IT Support Specialist
Lockheed Martin

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Secure an entry-level position or internship with a renowned
entertainment company or theme park in Orlando.
• Successfully apply and interview for a minimum of 10
positions within the first three months post-graduation. Track
the number of applications, interviews, and offers received.
Mid Term: (2028)
• Become a team lead or supervisor in the entertainment sector,
focusing on event management or operations.
• Demonstrate leadership by initiating and successfully
completing at least three major projects. Measure success by
gathering feedback from peers and supervisors and tracking
improvements in operations or event outcomes.
Long Term: (2033)
• Establish a consultancy firm or agency that aids
entertainment businesses in Orlando with strategic planning
and event management.
• Acquire a steady clientele base with a minimum of 5 major
entertainment companies in the region. Measure success by
the growth rate of the firm, client satisfaction rates, and
annual revenue.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Event Management
SOFT
HARD
Novice / Adept / Expert
Audio-Visual Equipment Operation Novice / Adept / Expert
Communication Novice / Adept / Expert
Team Collaboration Novice / Adept / Expert
Digital Marketing for Entertainment
SOFT
HARD
Novice / Adept / Expert
Theater Production Techniques Novice / Adept / Expert
Leadership & People Management Novice / Adept / Expert
Crisis Management in Live Events Novice / Adept / Expert

7. I help aspiring artists and technicians do
exceptional work in the entertainment and
media industries by providing
comprehensive education and hands-on
experience.
PROMISE

8. CREDENTIALS
Work Experience:
• Utilized state-of-the-art equipment to intercept, decipher, and
report on electronic communications. Set up a highside
account using specific nodes to establish connections with
classified satellites, facilitating secure communications with
major intelligence agencies including the NSA, CIA, and DNI.
Exchanged classified intelligence data to ensure mission
success and maintain national security. Supplied pivotal
intelligence data to leadership, ensuring informed decision-
making.
Education:
• Electronic Warfare Signals Intelligence
Training, 992hrs, U.S. Airforce,
Goodfellow Airforce Base
• 2024
Awards:
• Oversaw sound engineering projects, particularly
specializing in mixing and mastering tracks for hip hop
and pop artists. Contributed significantly to the production
of various mixtapes, partnering closely with local artists to
achieve optimum sound clarity and quality.

9. COMPETITION
EVAN RODRIGUEZ
Industry Experience:
Industry experience goes
here
Education:
Retail Associate, The Florida Mall: Assisted customers, managed
inventory, and handled cash transactions.
Leadership Experience:
Associate's Degree in Business
Administration, Valencia College,
Orlando.
Skills and Proficiencies:
Employee of the Month, Retail Store:
Recognized for excellent customer
service and inventory management.
Merven
Overall Online Presence:
Average, 64 out of 100.
No online connection but a Facebook
account
Industry Experience:
Engaged in secure data exchanges with prominent intelligence
agencies, ensuring effective gathering and reporting of intercepted
electronic communications.Mastery in sound editing, mixing, and
mastering tracks for hip hop and pop artists, with substantial
experience in producing mixtapes and managing studio sessions.
Education:
Electronic Warfare Signals Intelligence Training,
992hrs, U.S. Airforce, Goodfellow Airforce Base.
Leadership Experience:
Set up highside accounts using nodes for classified satellite
communication to engage with major intelligence agencies.Leadership
experience goes here Local artist collaborations with finished work
extensively showcased on platforms like SoundCloud.
Skills and Proficiencies:
Pro Tools: Comprehensive expertise in sound editing, mixing,
and mastering, delivering top-tier audio results.
Intelligence Analysis: Deciphering, reporting, and analyzing
intercepted communications with a focus on electronic signals.
Secure Communication Protocols: Proficient in setting up and
maintaining secure communication lines, especially in classified
environments.
Overall Online Presence:
500+ LinkedIn Connections
Grade: Superior
Education:
Electronic Warfare Signals Intelligence Training,
992hrs, U.S. Airforce, Goodfellow Airforce Base.

10. COMPETITION
Jordan Bennett
Noteworthy Experience:
Managed the sound setup for the 2022
Tech Convention at the Orange County
Convention Center.
Merven m
Industry Experience:
3 years experience setting up audio
systems for major conventions and events
in Orlando.
Education:
Certification in Advanced Sound
Techniques from Orlando Sound
Skills and Proficiencies:
Live Broadcast Sound Mixing - 20 endorsements
Convention and Events Sound Setup - 18
endorsements
Audio Editing Software Mastery - 10 endorsements
Overall Online Presence:
450+ connections
Grade: Superior,
88 out of 100
Industry Experience:
Engaged in secure data exchanges with prominent intelligence agencies,
ensuring effective gathering and reporting of intercepted electronic
communications.Mastery in sound editing, mixing, and mastering tracks for hip
hop and pop artists, with substantial experience in producing mixtapes and
managing studio sessions.
Education:
Electronic Warfare Signals Intelligence Training,
992hrs, U.S. Airforce, Goodfellow Airforce Base.
Leadership Experience:
Set up highside accounts using nodes for classified satellite
communication to engage with major intelligence agencies.Leadership
experience goes here Local artist collaborations with finished work
extensively showcased on platforms like SoundCloud.
Skills and Proficiencies:
Pro Tools: Comprehensive expertise in sound editing, mixing,
and mastering, delivering top-tier audio results.
Intelligence Analysis: Deciphering, reporting, and analyzing
intercepted communications with a focus on electronic signals.
Secure Communication Protocols: Proficient in setting up and
maintaining secure communication lines, especially in classified
environments.
Overall Online Presence:
500+ LinkedIn Connections
Grade: average

11. BRAND POSITION
For aspiring indie artists who need high-quality, affordable music
production, I provide innovative and personalized beats that differentiate
your offering from competitors because I combine cutting-edge technology
experience from my deep understanding of audio engineering tools.
“DANG”

12. NETWORKING &
MARKETING
Industry Events & Organizations
Orlando Music Producers Meetup
August 15, 2023 | Downtown Orlando
Florida Audio Expo
February 18-20, 2023 | Tampa, FL
SoundScape Music Festival & Conference
September 24, 2023 | Central Park, Orlando
Digital Marketing
Primary Content: I will be creating a mix of content including behind-the-scenes looks into
the music production process, tutorials on music software, and snippets of my latest beats
and tracks. Additionally, I'll showcase testimonials from indie artists I've worked with to
build trust and authenticity.
Primary Tools:
Instagram: Daily posts showcasing new music, behind-the-scenes content, and IGTV
for tutorials.
YouTube: Weekly video uploads, including tutorials, vlogs, and music videos.
SoundCloud: As a platform for hosting and sharing my beats and finished tracks with
the community.
Website: My digital portfolio site will feature a clean, modern design with sections for my
music, client testimonials, a blog, and a contact page. Regular SEO optimization will ensure
visibility on search engines, and I'll integrate it with an e-commerce platform for direct beat
sales.

13. PROFESSIONAL DEVELOPMENT
Mentor:
Seeking a mentor with at least a decade of experience in Digital
Marketing, preferably someone who has successfully launched
and scaled an online business. They should have experience in
both B2B and B2C sectors. Planning to establish the mentorship
by June 2032.
Formal Education
Bachelor of Science in Digital Marketing from University of Digital Insights, 2025-
2029.
Certified Digital Marketing Professional (CDMP) program from Digital Marketing
Institute, scheduled for completion in December 2030.
SEO Optimization: Intensive course with SEO Experts
Academy - June 2031.
Google Analytics Mastery: Online training via DataDriven
- July 2031.
Social Media Ad Campaigns: Workshop with SocialBuzz
University - August 2031.
Soft Skills
Leadership & Team Building: Participate in "Leaders of
Tomorrow" retreat by Future Leaders Group - September
2031.
Effective Communication: Join a local Toastmasters club
to improve public speaking and presentation skills -
Starting February 2032.
Conflict Resolution: Online course on "Managing
Differences" via SkillBridge Academy - March 2032.

14. Merven M
You know how crucial clear communication is, especially in high-pressure environments? Drawing from my
military background, I've mastered the art of sound engineering and communications. This ensures clarity
and precision in every project I handle. In fact, my expertise has been instrumental in over 100 successful
operations and events, ensuring seamless audio and clear communication.

15. REFERENCES
Bartlett, B., &
Bartlett, J. (2012).
Practical recording
techniques: The
step-by-step
approach to
professional audio
recording. Taylor &
Francis.
Sklar, B. (2001).
Digital
Communications:
Fundamentals and
Applications (2nd
ed.). Prentice Hall.
Whitaker, J. C.
(2005). The electronics
handbook (2nd ed.).
CRC Press.