This is the final project I created on behalf of my Portfolio One course at Full Sail University, Completed April 30, 2022...

1. PERSONAL BRAND EXPLORATION
Terrance Wilburn
Project & Portfolio I: Week 1
APRIL 10, 2022

2. My Name is Terrance Wilburn and I help
Recording Artists Make Radio Worthy Songs
Without Losing The Ability To Monetize Their
Music Genius.
As a digital creator, I use the ‘Culturescape’
professionally - to recognize where we’ve
been musically to create the future
sonically…
Creating digital content should be a
pleasurable experience… and that is what I
specialize in…
I am looking to match vision to greater
possibilities.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Producer
• Sound Engineer
• Audio Technician
BRAND ARCHETYPE - As a
MAGICIAN,
I am focused on transforming
recording artists into charismatic
performers. I have an uncanny
ability to see the future in ways
that others can’t,
It’s unnatural how I am able to get
these results.
MUSIC PRODUCTION for RECORDING ARTISTS
Picture Relevant
to Your Industry
Goes Here

4. Production Managers
TARGET AUDIENCE
Michaela Green
Outreach Plan:
• Research how this person likes to be contacted online.
• Ask if this person would like to share their professional experience with
me as a student.
• Based on their preference of contact - I would follow up with this person
within 30 days.
Music Creative & Production at
Net
fl
ix
Claude Mitchell
Outreach Plan:
• Research how this person likes to be contacted online.
• Ask if this person would like to share their professional experience with
me as a student.
• Based on their preference of contact - I would follow up with this person
within 30 days.
Coordinating Director of Music
Michael G
Outreach Plan:
• Research how this person likes to be contacted online.
• Ask if this person would like to share their professional experience with
me as a student.
• Based on their preference of contact - I would follow up with this person
within 30 days.
A&R at Universal music group/
island/def jam

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will create an email list of music listeners.
‣ I will use an optin page and Autoresponder to
measure the active members on my list. I will
grow my list to 100,000 within 4-6 months
time.
Mid Term: (2027)
• Have an active subscriber list of 10M.
‣ I will upgrade my marketing tools to
Infusionsoft to run multiple campaign(s)
simultaneously. Using email and weekly live
video to keep subscriber base active.
Long Term: (2044)
• Produce a full length
fi
lm.
‣ This is measured by how well the
fi
rst two
plans have worked. Such a goal can only be
achieved upon success of smaller successes.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Multimedia & recording
SOFT
HARD
Expert
Computers & Electronics Expert
Noticing problems when they
happen
Adept
Understand what people say Expert
Problem solving
SOFT
HARD
Novice
Figuring out how systems work Novice
Talking to others, not interrupting Adept
Flexibility Adept

7. I Help Recording Artists Make Radio
Worthy Songs Without Losing The
Ability To Monetize Their Musical Genius
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• High Pro
fi
ciency as Director of Worship
Services
• 2nd Sound Engineer “CRUNK ROCK”
(studio album) [
• Logic, Pro Tools]
Education:
• AA. Media Production, A.I.U. Atlanta, Ga.
• Music Business, B.S., Full Sail University (Exp. 2023)
Awards:
• Screen writing award - vid fest Atlanta
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jonathan Wolliston
Industry Experience:
• 11 yrs 4 mos
• 3 yrs 8 mos
Education:
• A.S. Recording Arts, Full Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Audio Post Production - 2 endorsements
• Music Production - 2 endorsements
• Studio Recording - 0 endorsements
TERRANCE WILBURN
Overall Online Presence:
• How many connections? (143), banner image customized? (Yes),
professionalism of headshot? (Yes), how detailed is the pro
fi
le? (Not
very), published articles? (No), active on other social media? (No), is
their LinkedIn URL customized? (Yes)
• Grade: Average, 65 out of 100
Industry Experience:
• 15+ Years Multimedia Studio
Education:
• BS. Music Business, Full Sail University
• AA. Media Production, American Intercontinental
University
• Certi
fi
cate. Media Communications, Full Sail University
Leadership Experience:
• President - Non Pro
fi
t Organization
• Founder - Multimedia Group
Skills and Pro
fi
ciencies:
• Mac OS - X endorsements
• Sound Design - X endorsements
• Audio Engineering - X endorsements
Overall Online Presence:
• 44 connections, customized banner image,
• professional headshot, detailed pro
fi
le,
• X published articles, Active social media,
• Customized LinkedIn URL
• Grade: Superior, 93 out of 100

10. COMPETITION
Marcus Manderson
Noteworthy Experience:
• Substitute Teacher, Prince William County Public School System
• Supervisor, Audiovisual Operation, National Geographic
Industry Experience:
• 14+ Years, Music Producer/Composer
Education:
• Audio Production, Omega Recording Studios’ School of Applied
Recording Arts and Sciences
• Master of Science, Full Sail University
• BM, James Madison University
Skills and Pro
fi
ciencies:
• Pro Tools - 2 endorsements
• Audio Engineering - 2 endorsements
• Music - 0 endorsements
Overall Online Presence:
• How many connections? (500+), banner image customized? (Yes),
professionalism of headshot? (Yes), how detailed is the pro
fi
le? (Very),
published articles? (N/A), active on other social media? (No), is their
LinkedIn URL customized? (Yes)
• Grade: Poor, Average, or Superior?, 95 out of 100
TERRANCE WILBURN
Industry Experience:
• 15+ Years, Multimedia Studio
Education:
• BS. Music Business, Full Sail University
• AA. Media Production, American Intercontinental
University
• Certi
fi
cate. Media Communications, Full Sail Univeristy
Leadership Experience:
• President - Non Pro
fi
t Organization
• Founder - Multimedia Group
Skills and Pro
fi
ciencies:
• Mac OS - X endorsements
• Sound Design - X endorsements
• Audio Engineering - X endorsements
Overall Online Presence:
• 44 connections, customized banner image,
• professional headshot, detailed pro
fi
le,
• X published articles, Active social media,
• Customized LinkedIn URL
• Grade: Superior, 93 out of 100

11. BRAND POSITION
For Recording Artists WHO Want to Get MORE
Fans To Buy Their Music Online, I Provide
Marketing Solutions That Make Your Dreams
Come to Reality.
“DREAMERS ONLY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Funnel Hacking Live
‣ September 22-25 | Orlando, FL.
• REFORMATION EXPERIENCE
‣ July 16-18 | Atlanta, GA.
• Music Placement Conference 2022 Orlando
‣ June 3-4 | Orlando, FL.
Digital Marketing
• Primary Content: The type of content I will create
and publish online is digital music tutorials. The
audio/video content will show recording artists how
to make radio worthy songs from home.
• Primary Tools: I will use Facebook, Youtube,
Instagram. Weekly. Video Format.
• Website: I will use my personal digital portfolio
website to build a list of follows who will support me
in building my brand awareness online.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• A business mentor and/or business coach, to connect
often to learn from their experience. The mentor
should be able to relate to music industry experience.
August 2022. Via SCORE.org
Formal Education
• Music Business, Bachelors of Science 2023
• Small Business Mentorship, January 2023
• Music Business Mentorship, June 2022
Technical Skills
• Facebook Marketing, MacProVideo, April 2022
• Logic Pro X Training, MacProVideo, May 2022
• Audio Recording, MacProVideo, June 2022
Soft Skills
• How To Sell Anything - Online Training - Myron Golden
Enterprises, May 2022
• Public Speaking Training - Presentation Skills - Myron
Golden Enterprises, October 2022
• Dale Carnegie Course - Interpersonal Skills
Certi
fi
cation, May/Aug 2022

14. TERRANCE WILBURN
If you want to know what the future of music is, Then, you want to know what I’m
doing right now to help recording artist’s select what that sounds like.
“

15. REFERENCES
27-2012.00 - producers and directors. O*NET OnLine. (n.d.).
Retrieved April 10, 2022, from https://www.onetonline.org/
link/summary/27-2012.00 ˝
27-4014.00 - sound engineering technicians. O*NET OnLine. (n.d.).
Retrieved April 10, 2022, from https://www.onetonline.org/
link/summary/27-4014.00˝
27-4011.00 - audio and video technicians. O*NET OnLine. (n.d.).
Retrieved April 10, 2022, from https://www.onetonline.org/
link/summary/27-4011.00 ˝
Michaela Green - Music Creative & Production - Netflix ... (n.d.).
Retrieved April 10, 2022, from https://www.linkedin.com/in/
caegreen ˝
Claude Mitchell - Bristol, Connecticut, United ... - linkedin. (n.d.).
Retrieved April 10, 2022, from https://www.linkedin.com/in/
claude-mitchell-3586463 ˝
Michael G - co-owner - hall of fame recording studio - linkedin.
(n.d.). Retrieved April 10, 2022, from https://
www.linkedin.com/in/michael-g-53479312 ˝
Jonathan Wolliston - Linkedin. (n.d.). Retrieved April 10, 2022, from
https://www.linkedin.com/in/jonathan-wolliston-39472523 ˝
Terrance Wilburn - Winter Haven, Florida ... - linkedin.com. (n.d.).
Retrieved April 10, 2022, from https://www.linkedin.com/in/
wilburnmedia ˝
Courses. Myron Golden Store. (n.d.). Retrieved April 10, 2022, from
https://myrongolden.com/work_with_myron ˝
The online course library. macProVideo.com : macProVideo.com.
(n.d.). Retrieved April 10, 2022, from https://
www.macprovideo.com/library?afid=6bv6ItGj76 ˝