Mehdi Idrissi has created two albums and published music to streaming platforms. He is pursuing a music business degree at Full Sail University to further his skills in areas like distribution and marketing. Idrissi has experience running a small business and competing in taekwondo nationally. His goals are to manage artist marketing campaigns and help talented musicians excel in their vision.

1. PERSONAL BRAND EXPLORATION
Mehdi Idrissi
Project & Portfolio I: Week 1
October 30, 2022

2. My Story has been one of intense competitive spirit and
purpose. I spend 11 years working towards a goal of a
gold medal at the AAU National Olympic Sparring
Tournament. I Learned what it means to work long-term
on a project and maintain the discipline and vision to
achieve it. I come from a very diverse African culture of
heavy Arabic and French influence. Growing up from
Morocco I have become a very multicultural and
accepting person. Today I am using the same principles
that were ingrained in my work ethic and applying them
to art direction. I found this passion to be my purpose.
Creating beautiful stories. Through collecting and
publishing two different albums I have learned to love not
only creating the stories, but Introducing them, marketing
them, and learning the technical tools to make them
special.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Artist & Label Marketing Manager
• Talent Manager
• Audio Publishing Manager
The Creator – I find waking up in
the morning and entering a suite of
recording software a guilty pleasure.
Recording Specialist
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to Your Industry
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4. Recruiters, Record Labels, and Independent Talent
TARGET AUDIENCE
Outreach Plan:
• Prepare a plan for studio and equipment
• Contact through phone
• Booking an appointment for 11/15 to introduce myself
Owner of Mujo Studios
Ciana Miranda
Outreach Plan:
• Prepare a Resume and ask about internships
• Contact through LinkedIn
• Interview for recruitment at Warner Brothers Music
Group.
Talent Acquisition Partner at
Warner Brothers Music
Group
Ana Garcia Outreach Plan:
• Prepare a resume and study marketing
communications
• Contact through LinkedIn
• Interview for recruitment at Sony Music Group in Florida
Recruiter at Sony Music Group
Mujo Brown

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Become part of a team of highly motivated artists
‣Apply to three different music collectives
Mid Term: (2025)
• Manage a marketing campaign to completion
‣Increase LinkedIn connections by 25%
Long Term: (2030)
• To get paid enough to feature on a collection of
critically acclaimed music
‣Increase artist manager contact list by 50%

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Lyric and Song Writing
SOFT
HARD
Novice / Adept / Expert
Distribution Channel Coordination Novice / Adept / Expert
Fluent in French & Arabic Novice / Adept / Expert
Computer Science Novice / Adept / Expert
Sales and Communication
SOFT
HARD
Novice / Adept / Expert
Professional Audio Tools Novice / Adept / Expert
Art Direction Novice / Adept / Expert
Team Building Novice / Adept / Expert

7. I help Artists excel their vision by
understanding their goals and being there
with a vast array of solutions.
PROMISE

8. CREDENTIALS
Work Experience:
Smart Cakes
Successfully created and managed my own business.
Generated profit through sales at local farmer's markets
selling Moroccan Pancakes
Little Rome Pizza
Worked as a delivery driver doing large orders and had
good relationships with community customers with
integrity. Including Safari Run, Vines High School.
Education:
AP Scholar with Distinction High School Diploma
Music Business Program, Full Sail University (2024)
Awards:
Taekwondo
Trained and competed at the national level on the AAU
Olympic Team with GT Sports (2nd Degree Black Belt)
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to Your Industry
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9. COMPETITION
Antoine Baccus
Industry Experience:
• Started graphic design company
• 5LE INC
• Music Engineering
Education:
• Full Sail University Graphic Design Program (2023)
Leadership Experience:
• Over 12 years of Music Industry Experience
• Self Employed
Skills and Proficiencies:
• Graphic Design
• Logo Design
• Packaging Design
Mehdi Idrissi
Overall Online Presence:
• High Presence with many profiles and brand design.
• Not much specified on connections
• Grade: High, 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Two Years of Publishing Music to
Spotify, Apple Music, and smaller
outlets.
• Two Albums, Over 10 singles, each
with a growing level of marketing
plans.
Education:
• AP Scholar with distinction
• Full Sail University, Music Business Program (2024)
Leadership Experience:
• Successfully running a small business generating sales
through a local farmer's market.
Skills and Proficiencies:
• Lyric and Song Writing
• Distribution Channel Coordination
• Sales and Communication
Overall Online Presence:
• Average Presence as an artist online. Many
connections within Music communities on Twitch and
YouTube.
• Grade: Average, 70 out of 100

10. COMPETITION
Urjaa Jain
Industry Experience:
• Red Seal Motion Pictures
• Assistant editor on feature film
“Drive”
Education:
• Full Sail University Entertainment Business Program
(2022)
Leadership Experience:
• Co-Founder of Red Seal Motion Pictures
• Freelance Video Editor
Skills and Proficiencies:
• Video Editing
• Animated Productions
• Management
Mehdi Idrissi
Overall Online Presence:
• High Brand Presence with many profiles and brand
design.
• Long work history of established companies
• Grade: High, 86 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Two Years of Publishing Music to
Spotify, Apple Music, and smaller
outlets.
• Two Albums, Over 10 singles, each
with a growing level of marketing
plans.
Education:
• AP Scholar with distinction
• Full Sail University, Music Business Program (2024)
Leadership Experience:
• Successfully running a small business generating sales
through a local farmer's market.
Skills and Proficiencies:
• Lyric and Song Writing
• Distribution Channel Coordination
• Sales and Communication
Overall Online Presence:
• Average Presence as an artist online. Many
connections within Music communities on Twitch and
YouTube.
• Grade: Average, 70 out of 100

11. BRAND POSITION
For artists who want a technical visionary on your
team. I provide guidance with the flow of a
creative. Someone who shares your desire to be
inspired, with the tools to make something unique.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Saturday Night Spotlight
‣ 07/16 | Richardson, TX
• NBA Music Night
‣ 01/22 | Dallas, TX
• Industry Night at the Green Elephant
‣ 11/17 | Dallas, TX
Digital Marketing
• Primary Content: Stories that are deeply poetic beneath the
surface musicality that “oozes charisma, passion and
deserved critical acclaim”
• Primary Tools: Spotify, completing a song once a week.
• Website: to be used as a resource. A way to get to know me
and my past work.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for a mentor that has been through the
process of growing a brand on YouTube or Twitch.
Someone who has precise expertise on video and its
evolution through the 2000’s.
Formal Education
• Music Business Program
• Bachelors Degree
Technical Skills
• O’Rielly Learning Business Analyst course, December
2023*
• Video Editing in Adobe Premier, May 2023

14. Mehdi Idrissi
You know how hard it is to publish an album? Well, I do. Ill break it down
step by step and make it look easy. Set a plan for you each day until it’s
something to be proud of. I’ve made two with very little means, I would drop
my whole bag for a copy of the latest reverb.

15. REFERENCES
Garcia, A. (2022, October 21). Ana Garcia on linkedin:
#dataanalytics #music #musicindustry #hiring. Ana Garcia on
LinkedIn: #dataanalytics #music #musicindustry #hiring.
Retrieved October 29, 2022, from
https://ms.linkedin.com/posts/anakgarcia26_dataanalytics-
music-musicindustry-activity-6989260578083020800-l9Ow
Business analyst. O'Reilly Online Learning. (n.d.). Retrieved
October 30, 2022, from
https://learning.oreilly.com/courses/business-analyst/
Talent acquisition partner - Warner Music Group - LinkedIn.
(n.d.). Retrieved October 31, 2022, from
https://www.linkedin.com/in/cianamiranda
Antoine Baccus - graphic designer - self-employed | linkedin.
(n.d.). Retrieved October 31, 2022, from
https://www.linkedin.com/in/antoine-truegenuis-baccus
By Delvin. (2022, August 27). Dallas based multifaceted artist
and producer Meds1 has a new inspired collection
dubbed,“Empire". Tunepical. Retrieved October 30, 2022, from
https://tunepical.com/meds1-empire/