Javontae Harden operates a photography studio full-time after gaining business skills in the military. He aims to provide excellent customer experiences and capture special moments through high-quality photography. Harden's goals are to consistently book sessions, open a large photography facility with multiple rooms, and eventually expand to multiple locations nationwide.

1. PERSONAL BRAND EXPLORATION
Javontae Harden
Project & Portfolio I: Week 1
DECEMBER 1, 2022

2. Growing up I really want to be my own boss, to have
something that was built from only my hand. This
drove me to continuously try new ways to be an
entrepreneur through high school and my military
life. Spending time as a Marine and Service Tech
gave me a lot of skills that I now use to
fi
nally
operate my very own Photography Studio full time.
The thing that makes my service great is also the
reason my customers turn into clients, I believe that
everyone should get the best you can offer. My goal
is to open a large facility as my studio where I will
continue to provide clients with a great experience
from the moment they walk into the door.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Photographers
• Camera Operators
• Musicians and Singers
BRAND ARCHETYPE - When
taking pictures I spend more time in
post making sure every image is
perfect.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Clyde Holiday
Outreach Plan:
• My initial plan will be to do a quick search on the
business to be prepared during the call.
• The method of communication that I will use will be
over the phone.
• I will follow up with this person after a week.
[Owner] at [Smokin Barrels
BBQ]
Stephon Mathews
Outreach Plan:
• My initial plan will be to do a quick search on the
business to be prepared during the call.
• The method of communication that I will use will be
over the phone.
• I will follow up with this person after a week.
[Onwer] at [Elev8t Film Co]
Lenny Keeling
Outreach Plan:
• My initial plan will be to do a quick search on the
business to be prepared during the call.
• The method of communication that I will use will be
over the phone.
• I will follow up with this person after a week.
[Owner] at [Dj Phroze
Entertainment]

5. GOALS
Short Term: My short term goal is to consistently book
more thank one session weekly.
Mid Term: (2024)
‣ I would like to open up a large facility offering
over 50 rooms/ setups where clients can’t
either take their own pictures or book my
photographers. I would also like to have a
space in the back where I could do large scale
projects and a smaller studio upfront for the
traditional sessions.
Long Term: (2030)
• Open multiple locations of my Studio

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Artistic
SOFT
HARD
Novice / Adept / Expert
Great communication skills Novice / Adept / Expert
Fast learn, detail-oriented Novice / Adept / Expert
Pro
fi
cient in Adobe programs Novice / Adept / Expert
Studio and lighting operator
SOFT
HARD
Novice / Adept / Expert
Camera Operator Novice / Adept / Expert
Team Focus Novice / Adept / Expert
Determined Novice / Adept / Expert

7. I help clients remember special moments by
capturing them in a pleasant light providing
the best quality possible.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Marine Corps, Armory
Chief
• Katmai Government Services, Range
Operator
Education:
• Entertainment Business of Degree Program, B.S., Full Sail University (Exp. 2023)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Javontae
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 8 years
Education:
Leadership Experience:
• USMC NCO
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Digital Editor
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Javontae
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 8 years
Education:
Leadership Experience:
• USMC NCO
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Digital Editor
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
Military Families, models, churches or just anyone
looking for quality images, I provide a great and
welcoming studio experience that make every
customer feel like they are the most photogenic
person every giving comfort and con
fi
dence that
the
fi
nal images are going to be great, which they
always are.
“JHARDEN VISUALS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ Dec 2, 2022 | The limelight
• Name of event or professional organization
‣ Dec 17, 2022 | The Lightlight
• Name of event or professional organization
‣ Jan 20, 2022 | Hooligans
Digital Marketing
• Primary Content: My primary content will be my photography
located on my website.
• Primary Tools: To promote my work I use platforms like
Facebook and Instagram, I also have a website where I
capture leads and bookings.
• Website: My website is used as my portfolio as well as my
primary place for bookings.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Photography Business Owners
Formal Education
• Entertainment Business, Fullsail University 2023
Technical Skills
• HVAC TECH NOV 2015
Soft Skills
•

14. Javontae Harden
You know you don’t have many images of yourself?
Well, I am actually a full time photographer with a studio. Here is my
website, I can provide you with high quality images with a quick three to
fi
ve
day turnaround.
“

15. REFERENCES
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.). Retrieved December 4,
2022, from https://www.onetonline.org/link/summary/27-2042.00
27-4021.00 - photographers. O*NET OnLine. (n.d.). Retrieved December 4, 2022,
from https://www.onetonline.org/link/summary/27-4021.00
27-4031.00 - camera operators, television, video, and
fi
lm. O*NET OnLine. (n.d.).
Retrieved December 4, 2022, from https://www.onetonline.org/link/summary/
27-4031.00