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PERSONAL BRAND EXPLORATION
Sharkia Kellam
Project & Portfolio I: Week 1
JANUARY 5, 2023 Your Name
Sharkia Kellam is someone you can always
receive advice from. She’s not gonna give you a
bunch of cliches, but rather dives into her
personal breakthrough . Teaching through
experience is her forte. People want to be heard,
and Sharkia listens with passion and
attentiveness, and bringing out the best of you.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Product Marketing Manager
• Broadcast Operations
• Production Assistant
BRAND ARCHETYPE - Being a
sage means I teach from
experience. Knowledge, skills, and
life lessons are my teachings for
others. Rather than textbook
explanations and cliches.
Broadcast Marketing
Picture Relevant
to Your Industry
Goes Here
HIRING MANAGERS
TARGET AUDIENCE
Gabby Tuminaro
Outreach Plan:
• Make sure I am digitally distinct when my name is being
searched
• Make contact through LinkedIn by following and
introducing myself
• Follow up after 2 weeks via LinkedIn
Broadcast Operations
Outreach Plan:
• Have content loaded related to my sage archetype.
• Follow on LinkedIn where my work is shown
• Follow up in 2 weeks via LinkedIn.
PROFILE
PICTURE
EVP, Creative, & Digital at
TeamPeople
Brian de Haaff
Co-founder &CEO of Aha!
Rachel Peters
GOALS
Short Term: (Immediately After Graduation, 2024)
• Find inter job to gain experience.
‣Within 2-3 months, I plan to have an inter job
that will harness the skills I just learned, and to
gain experience.
Mid Term: (2029)
• To obtain Certified Broadcast Technologist
‣Expanding my knowledge for the next 5 years
while gaining more experience
Long Term: (2034)
• Head of Broadcast Operations
‣Within 10 years time I plan to be head of
Broadcast Operations for the NBA in
Secaucus, NJ
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Electronic Mail software
SOFT
HARD
Novice / Adept / Expert
Adobe System Illustrator Novice / Adept / Expert
Communicate with Peers Novice / Adept / Expert
Well Organized Novice / Adept / Expert
Graphic/Photo imaging software
SOFT
HARD
Novice / Adept / Expert
Video Creation & Editing Novice / Adept / Expert
Establish & maintain
interpersonal relationships
Novice / Adept / Expert
Performing/working directly with
public
Novice / Adept / Expert
I promise to teach & grow each person
through my personal experience and
learnings.
PROMISE
CREDENTIALS
Work Experience:
• Knowledge of television systems
• 2-4 years of broadcast operations
Education:
• Bachelor’s Degree in Sportsbroadcast
• Sports Broadcasting, B.S., Full Sail University (2024)
Leadership Role:
• Leader of engineering groups
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Vincent Maliani
Industry Experience:
• Graphics Production Assistant
• Host/Producer
• Production Specialist
• Color Commentator
Education:
• Bachelor’s Degree, Sportscasting
Leadership Experience:
• Produced and hosts live shows
• Takes shows to a higher level
Skills and Proficiencies:
• Search Engine Optimization
• Media Producer
• Graphic Design
Sharkia Kellam
Overall Online Presence:
• 190 connections, banner image is customized,
headshot was very clean and professional, profile full of
details on his skills and experience, also connected to
Facebook, LinkedIn URL is customize
• Grade: Superior, 90
Industry Experience:
• Creating Run downs
• Broadcast writing
• Creative presentation
Education:
• Full Sail University, Bachelor’s Degree, Sportscasting
Leadership Experience:
• Produced rundowns
• PowerPoint Presentations
Skills and Proficiencies:
• Microsoft word
• Keynote
• Adobe Cloud
Overall Online Presence:
• Profile has very few connections. Banner is not
customized
• Grade: Poor 60
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
BRAND POSITION
Attention to hiring managers in charge of selecting
broadcast operators. I plan to provide my
undivided attention and teach through my
experiences, I feel would reach more audiences
using this formula.
Broadcast Operations
NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ April 16-19 in Las Vegas
• Television Bureau of Advertising
‣ January 20 Online
• National Association of Television Program Executive
‣ January 16-23 Miami, FL
Digital Marketing
• Primary Content: making content that will empower through
knowledge I’ve obtained via blog and vlog.
• Primary Tools: I would start with Facebook and LinkedIn to
attract like minded people.
• Website: My Digital portfolio will consist of content that will
teach and keep you wanting to learn more.
Picture of You
Goes Here
Caption
PROFESSIONAL DEVELOPMENT
Mentor
• I will be on the search for a mentor who is willing to go
the extra mile to teach me what I know into action.
Someone who will be hands on with me. Looking to find
that mentor a few months before graduation.
Formal Education
• Bachelor’s of Science Sportsbroadcasting 2024.
Technical Skills
• Advanced Search Engine Optimization Sept/2024
• Advanced Digital Marketing Strategies Oct/2024
• Consumer Behavior & Analysis Nov/2024
Soft Skills
• Communication- Udemybusiness, Dec/2024
• Reason & Problem Solving- Udemybusiness Jan/2025
• Manage Tasks, People, and things- Udemybusiness
Jan/2025
Sharkia Kellam
You know the problem with getting the younger generation to learn: it’s
not relatable. What I bring to the table is experience of life and
teachings. Combining them both will give young adults a broader look
on education. In fact, my kayeputnam.com archetype as a sage is to in
fact understand the world & teach others what I know.
Sharkia Kellam
Picture of You
Goes Here
REFERENCES
https://hello.fullsail.edu/combo_dmk_11ar?mncid=1
2448&mnckeyword=Marketing%20Masters%20Coll
eges&affiliatecode=346483498500_kwd-
334943966079&step=input&mchammer=1&gclid=Cj
wKCAiA8OmdBhAgEiwAShr40-
NuNHS2WFq8aZrKm84li3hjj9HsEw3o0WGagQBfiF
5kSBWVumZfMxoC77wQAvD_BwE
Broadcast Television Organization (2023)
psaresearch.com
https://www.psaresearch.com/media/tv/organization
s/broadcast-television-organizations/
Empower your team to develop skills in all area of business
(2023) udemy.com
https://business.udemy.com/request-demo-
business-courses/?utm_source=paid-
search&utm_medium=google&utm_campaign=searc
LinkedIn.com (2023) Job search results
https://www.linkedin.com/jobs/
NABSHOW (2023) nabshow.com
https://cloud.e.nabshow.com/levelup?utm_medium=
cpc&utm_source=google&utm_campaign=NAB23-
0158&gclid=CjwKCAiA8OmdBhAgEiwAShr404RFa-
ahfUNqp1nKyNxqkRcgl35pzRqkvzScBC4yOGau2ZI
ixQdF7BoCX4kQAvD_BwE
NATPE Miami Forum (2023) 10times.com
https://10times.com/natpe-miami-forum
Sage Brand Archetype (2022) kayeputnam.com
https://www.kayeputnam.com/brand-archetype-
sage/
System Integration & Development ziprecruiter.com
https://www.ziprecruiter.com/ojob/p92EbsWuoxFtMp
6R0Lc9Ew.--

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Kellam_Sharkia_BUS119-0_PB1_2023_January.pptx

  • 1. PERSONAL BRAND EXPLORATION Sharkia Kellam Project & Portfolio I: Week 1 JANUARY 5, 2023 Your Name
  • 2. Sharkia Kellam is someone you can always receive advice from. She’s not gonna give you a bunch of cliches, but rather dives into her personal breakthrough . Teaching through experience is her forte. People want to be heard, and Sharkia listens with passion and attentiveness, and bringing out the best of you. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Product Marketing Manager • Broadcast Operations • Production Assistant BRAND ARCHETYPE - Being a sage means I teach from experience. Knowledge, skills, and life lessons are my teachings for others. Rather than textbook explanations and cliches. Broadcast Marketing Picture Relevant to Your Industry Goes Here
  • 4. HIRING MANAGERS TARGET AUDIENCE Gabby Tuminaro Outreach Plan: • Make sure I am digitally distinct when my name is being searched • Make contact through LinkedIn by following and introducing myself • Follow up after 2 weeks via LinkedIn Broadcast Operations Outreach Plan: • Have content loaded related to my sage archetype. • Follow on LinkedIn where my work is shown • Follow up in 2 weeks via LinkedIn. PROFILE PICTURE EVP, Creative, & Digital at TeamPeople Brian de Haaff Co-founder &CEO of Aha! Rachel Peters
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Find inter job to gain experience. ‣Within 2-3 months, I plan to have an inter job that will harness the skills I just learned, and to gain experience. Mid Term: (2029) • To obtain Certified Broadcast Technologist ‣Expanding my knowledge for the next 5 years while gaining more experience Long Term: (2034) • Head of Broadcast Operations ‣Within 10 years time I plan to be head of Broadcast Operations for the NBA in Secaucus, NJ
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Electronic Mail software SOFT HARD Novice / Adept / Expert Adobe System Illustrator Novice / Adept / Expert Communicate with Peers Novice / Adept / Expert Well Organized Novice / Adept / Expert Graphic/Photo imaging software SOFT HARD Novice / Adept / Expert Video Creation & Editing Novice / Adept / Expert Establish & maintain interpersonal relationships Novice / Adept / Expert Performing/working directly with public Novice / Adept / Expert
  • 7. I promise to teach & grow each person through my personal experience and learnings. PROMISE
  • 8. CREDENTIALS Work Experience: • Knowledge of television systems • 2-4 years of broadcast operations Education: • Bachelor’s Degree in Sportsbroadcast • Sports Broadcasting, B.S., Full Sail University (2024) Leadership Role: • Leader of engineering groups Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Vincent Maliani Industry Experience: • Graphics Production Assistant • Host/Producer • Production Specialist • Color Commentator Education: • Bachelor’s Degree, Sportscasting Leadership Experience: • Produced and hosts live shows • Takes shows to a higher level Skills and Proficiencies: • Search Engine Optimization • Media Producer • Graphic Design Sharkia Kellam Overall Online Presence: • 190 connections, banner image is customized, headshot was very clean and professional, profile full of details on his skills and experience, also connected to Facebook, LinkedIn URL is customize • Grade: Superior, 90 Industry Experience: • Creating Run downs • Broadcast writing • Creative presentation Education: • Full Sail University, Bachelor’s Degree, Sportscasting Leadership Experience: • Produced rundowns • PowerPoint Presentations Skills and Proficiencies: • Microsoft word • Keynote • Adobe Cloud Overall Online Presence: • Profile has very few connections. Banner is not customized • Grade: Poor 60
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION Attention to hiring managers in charge of selecting broadcast operators. I plan to provide my undivided attention and teach through my experiences, I feel would reach more audiences using this formula. Broadcast Operations
  • 12. NETWORKING & MARKETING Industry Events & Organizations • National Association of Broadcasters ‣ April 16-19 in Las Vegas • Television Bureau of Advertising ‣ January 20 Online • National Association of Television Program Executive ‣ January 16-23 Miami, FL Digital Marketing • Primary Content: making content that will empower through knowledge I’ve obtained via blog and vlog. • Primary Tools: I would start with Facebook and LinkedIn to attract like minded people. • Website: My Digital portfolio will consist of content that will teach and keep you wanting to learn more. Picture of You Goes Here Caption
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will be on the search for a mentor who is willing to go the extra mile to teach me what I know into action. Someone who will be hands on with me. Looking to find that mentor a few months before graduation. Formal Education • Bachelor’s of Science Sportsbroadcasting 2024. Technical Skills • Advanced Search Engine Optimization Sept/2024 • Advanced Digital Marketing Strategies Oct/2024 • Consumer Behavior & Analysis Nov/2024 Soft Skills • Communication- Udemybusiness, Dec/2024 • Reason & Problem Solving- Udemybusiness Jan/2025 • Manage Tasks, People, and things- Udemybusiness Jan/2025
  • 14. Sharkia Kellam You know the problem with getting the younger generation to learn: it’s not relatable. What I bring to the table is experience of life and teachings. Combining them both will give young adults a broader look on education. In fact, my kayeputnam.com archetype as a sage is to in fact understand the world & teach others what I know. Sharkia Kellam Picture of You Goes Here
  • 15. REFERENCES https://hello.fullsail.edu/combo_dmk_11ar?mncid=1 2448&mnckeyword=Marketing%20Masters%20Coll eges&affiliatecode=346483498500_kwd- 334943966079&step=input&mchammer=1&gclid=Cj wKCAiA8OmdBhAgEiwAShr40- NuNHS2WFq8aZrKm84li3hjj9HsEw3o0WGagQBfiF 5kSBWVumZfMxoC77wQAvD_BwE Broadcast Television Organization (2023) psaresearch.com https://www.psaresearch.com/media/tv/organization s/broadcast-television-organizations/ Empower your team to develop skills in all area of business (2023) udemy.com https://business.udemy.com/request-demo- business-courses/?utm_source=paid- search&utm_medium=google&utm_campaign=searc LinkedIn.com (2023) Job search results https://www.linkedin.com/jobs/ NABSHOW (2023) nabshow.com https://cloud.e.nabshow.com/levelup?utm_medium= cpc&utm_source=google&utm_campaign=NAB23- 0158&gclid=CjwKCAiA8OmdBhAgEiwAShr404RFa- ahfUNqp1nKyNxqkRcgl35pzRqkvzScBC4yOGau2ZI ixQdF7BoCX4kQAvD_BwE NATPE Miami Forum (2023) 10times.com https://10times.com/natpe-miami-forum Sage Brand Archetype (2022) kayeputnam.com https://www.kayeputnam.com/brand-archetype- sage/ System Integration & Development ziprecruiter.com https://www.ziprecruiter.com/ojob/p92EbsWuoxFtMp 6R0Lc9Ew.--

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.