Bryn Nelson is exploring developing her personal brand in the music industry. She has a passion for music and experience in management roles. Her goals are to find an internship or job in music business management after graduation in 2024, then work for a tour management company or with touring musicians by 2029. Ultimately, she aims to start her own talent management company by 2035. Bryn is researching potential job titles and networking opportunities to build her skills and connections in preparation for these career goals.

1. PERSONAL BRAND EXPLORATION
Bryn Nelson
Project & Portfolio I: Week 1
August 01, 2022

2. With a passion for connecting with music, Bryn
is a perfect storm of con
fi
dence, entertainment,
and discipline. With her supervisor role for a
major corporation, she has the drive to work
hard while also having a good time. A drive and
passion for quality work are important to the
success of any business and that is one quality
Bryn possesses.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media Programming Director
• Artist Management
• Talent Directors
ENTERTAINER - I am able to
attract and convert customers and
clients using my fun, energetic
personality. I bring entertainment to
my work with enthusiasm striving to
never bore others.
Management for the Music Industry

4. Hiring Managers at music media companies
TARGET AUDIENCE
Ashley Israel
Outreach Plan:
• Complete my LinkedIn pro
fi
le to show I am working
toward completing my music business degree.
• I will connect through LinkedIn and send a message
explaining who I am.
• I will follow up after a month of building my personal
brand.
Talent Acquisition Coordinator
at iHeartMedia
Ryan Styza
Outreach Plan:
• Completing a few LinkedIn learning courses that
broaden my skills in management will help liven up my
pro
fi
le.
• I plan to reach out via LinkedIn to explain who I am and
ask for any tips he can share on how to broaden my
skill set.
• I plan on reaching out via LinkedIn and through
iHeartMedia after getting my personal brand started
pro
fi
le started.
Talent Acquisition Partner at
iHeartMedia
Rachel Schaefer
Outreach Plan:
• Complete a resume detailing my credentials.
• Once I complete a resume, I will reach out to Rachel
via LinkedIn inquiring about any internship opportunities
available.
• After initially reaching out via LinkedIn, I will follow up
after I have applied to anything she has given me.
Recruitment Consultant at
iHeartMedia

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Find a job or internship in music business
management.
‣ Upon completion of my degree at Full Sail, I
will
fi
nd a job that will improve my skills in
talent management.
Mid Term: (2029)
• Work for a global tour management company or
touring musician.
‣ I will work to make sure hiring managers know
I can and will work hard and consistently at all
times.
Long Term: (2035)
• Start my own talent management company.
‣ Create lasting professional relationships with
musicians, talent, and other industry
professionals so they want to come work with
me in managing talent.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce
SOFT
HARD
Adept
Social Media Managment Novice
Social Perceptiveness Expert
Time Management Adept
Webpage Creation
SOFT
HARD
Novice
Adobe Creative Suite Novice
Public Speaking Adept
Negotiation and Persuasion Adept

7. Leveraging my drive, enthusiasm, and
diverse skillset, I bring value to the company
with my inate ability to customize my
approach to maximize future growth
opportunities.
PROMISE

8. CREDENTIALS
Work Experience:
• Zoz Wellness, new employee leader
• Starbucks, supervisor
• Events By Jae, Day of Coordination
assistant
Education:
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Shift supervisor - Starbucks
• Tailored communication across multiple
responsibility levels of team members
• Improved process and knowledge
transfer across team and department

9. COMPETITION
Justine Randle
Industry Experience:
• Touring
• Assistant TM and VIP rep
Education:
• University of Houston - BA, Communications - 2000
• Full Sail University - Masters, Internet Marketing - 2012
Leadership Experience:
• Tour VIP Assistant with many well known artists
Skills and Pro
fi
ciencies:
• Special Events Coordination
• Adobe Creative Suite
• Event Planning and Managment
Bryn Nelson
Overall Online Presence:
• 500+ connections and 1,495 followers
• Semi-professional headshot
• Custom banner
• Customized LinkedIn URL
• Detailed credentials listed
• Grade: Superior
Industry Experience:
• Concert attender
Education:
• Full Sail University, Music Business, est 2024
Skills and Pro
fi
ciencies:
• Event Planning and Management
• Social Media Management
• Microsoft Of
fi
ce
Overall Online Presence:
• Poor online presence
• Not much listed on LinkedIn
• Need more experience and customization
Leadership Experience:
• Shift Supervisor - Starbucks - 2017-2021
• Cultivation Specialist - Zoz Wellness 2017-present
• Day of Coordinator - Events by Jae - 2014-2016

10. COMPETITION
Eric Ziegler
Noteworthy Experience:
• Sync Licensing Agent
• Music Supervisor and Intern
Bryn Nelson
Industry Experience:
• Worked with several music licensing and
staf
fi
ng companies for music
coordination.
Education:
• Full Sail University - BS, Music Business - March 2020
Skills and Pro
fi
ciencies:
• Adobe Creative Cloud
• Music Composition
• RapidCue
Overall Online Presence:
• 500+ connections and 2939 followers on LinkedIn
• Professional headshot
• Detailed work and education information on pro
fi
le
• Customized LinkedIn pro
fi
le
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Concert Attender
Education:
• Full Sail University, Music Business, est 2024
Leadership Experience:
• Shift Supervisor - Starbucks - 2017-2021
• Cultivation Specialist - Zoz Wellness 2017-present
• Day of Coordinator - Events by Jae - 2014-2016
Skills and Pro
fi
ciencies:
• Event Planning and Management
• Social Media Management
• Microsoft Of
fi
ce
Overall Online Presence:
• Poor online presence
• Not much listed on LinkedIn
• Need more experience and customization

11. TALENT MANAGER
For a hiring manager who needs someone with
the drive and passion for their job, I provide a love
of the music business that is unlike anyone else
because my drive for excellence is higher than
most.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Live Nation Ticketing Coordinator
‣ Summer 2023 | Seattle, WA
• NMS Touring - National Music Services
• October 2022 | Nashville, TN (Remote work)
• Music Marketing Monday
‣ Monday, August 22, 2022 | Online
Digital Marketing
• Primary Content: I plan to write blogs/articles reviewing
shows and concerts I attend. I typically go to at least 4
concerts a month which would give me a decent amount of
content to write about.
• Primary Tools: Starting a new blog will be helpful and I will
have the blog link to Twitter and LinkedIn every time I post.
• Website: I will keep my website updated regularly with
industry events I attend, noteworthy people I meet and
connect with, and what is happening in my life.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to
fi
nd a mentor that works in the music
business. Preferably someone locally like an agent or
talent manager. Someone that works behind the scenes
in radio could be a good option as well as they have the
knowledge of the industry without working directly with
artists usually. Expected starting January 2023.
Formal Education
• Bachelors of Sciene in Music Business est. 2024
Technical Skills
• Social Media Marketing - LinkedIn Learning - April 2023
• Adobe Photoshop - LinkedIn Learning - October 2022
• Web Design - LinkedIn Learning - 2023
Soft Skills
• Public Speaking - LinkedIn Learning - September 2022
• Social Awareness - IQ vs EQ - LinkedIn Learning -
September 2022
• Time Management - LinkedIn Learning - December
2022

14. Bryn Nelson
You know when you go to see your favorite band in
concert and the experience is fun but doesn’t feel
personal? Well, I strive to close the gap between artist and fan by creating
an interactive platform for fans to tell artists what they want to see and the
music they want to hear.
“
Picture of You
Goes Here

15. REFERENCES
AEG hiring Event Staff - Pacific Northwest in Seattle,
Washington, United States | LinkedIn. (2022, July).
LinkedIn. Retrieved August 7, 2022, from LinkedIn.
Agents and Business Managers of Artists, Performers, and
Athletes. (2022). ONET OnLine. Retrieved August 3,
2022, from ONET OnLine.
Ashley Israel. (n.d) Profile [LinkedIn page]. LinkedIn. Retrieved
August 5, 2022, from LinkedIn.
Bergells, L. (2018, July 27). Deliver a great presentation - Public
Speaking Foundations. LinkedIn. Retrieved August 6,
2022, from LinkedIn.
Crenshaw, D. (2022, February 8). The power of managing your
time - Time Management Fundamentals. LinkedIn.
Retrieved August 6, 2022, from LinkedIn.
Eric Ziegler. (n.d.) Profile [LinkedIn Page]. LinkedIn. Retrieved
August 5, 2022, from LinkedIn.
Honigman, B. (2020, January 13). What is social media
marketing? - Social Media Marketing Foundations.
LinkedIn. Retrieved August 6, 2022, from LinkedIn.
Justine Randle. (n.d.) Profile [LinkedIn Page]. LinkedIn.
Retrieved August 5, 2022, from LinkedIn.
Kost, J. (2020, October 20). Welcome to the Photoshop Essential
Training series - Photoshop 2021 Essential Training: The
Basics. LinkedIn. Retrieved August 6, 2022, from
LinkedIn.
Kramer, J. (2022, February 23). Web design and development in
the code and no-code era - Introduction to Web Design
and Development. LinkedIn. Retrieved August 6, 2022,
from LinkedIn.
Live Nation Entertainment hiring LN Concerts, Ticketing
Coordinator in Seattle, Washington, United States |
LinkedIn. (2022, July). LinkedIn. Retrieved August 7,
2022, from LinkedIn.
Media Programming Directors. (2022). ONET OnLine.
Retrieved August 3, 2022, from ONET OnLine.
NMS Touring – National Music Services. (n.d.) Jobs [LinkedIn
Page]. LinkedIn. Retrieved August 7, 2022, from
LinkedIn.
Music Marketing Monday by Deaf Child. (22 August, 2022).
Event [LinkedIn post]. Retrieved August 7, 2022, from
LinkedIn.
Rachel Schaefer. (n.d.) Profile [LinkedIn Page]. LinkedIn.
Retrieved August 5, 2022, from LinkedIn.
Ryan Styza. (n.d.) Profile [LinkedIn page]. LinkedIn. Retrieved
August 5, 2022, from LinkedIn.
Think, B. (2019, May 24). Daniel Goleman explores emotional
intelligence - Learn Emotional Intelligence, the Key
Determiner of Success. LinkedIn. Retrieved August 6,
2022, from LinkedIn.
Talent Directors. (2022). ONET OnLine. Retrieved August 3,
2022, from ONET OnLine.