First piece to my Slide show in my portfolio class to add to my portfolio site

1. PERSONAL BRAND EXPLORATION
Deshon Marine Jr
Project & Portfolio I: Week 1
May 5th, 2023

2. Deshon Marine Jr comes from a small city called
York, Pennsylvania. York and its neighboring
townships face poverty, food deserts,
homelessness, and many other resource
inequalities. After spending a few years with farmer's
markets and even the mayor, Deshon set out to
acquire further skills to enhance York Cities'
communication and resource management. Upon
attending Full Sail University, Deshon's character
and skills improved, he learned how to manage
events, organize school clubs, lead teams, create
content, as well as storytelling. Deshon plans to take
his skills and past experiences to help him bridge
the gap between the low-income and the resources
they need in order to live a sustainable life.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Communications Specialist
• Community Relations Coordinator
• Public Information Coordinator
BRAND ARCHETYPE - I create a
safe environment where people
from different backgrounds, can feel
heard and accepted without
judgment.
Public Relations Specialist for Government/Public Sector

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Micheal Helfrich
Outreach Plan:
• I have previously made contact with him, but I would do
some research to make sure he is still in of
fi
ce.
• I previously got into contact via Facebook, but I will
utilize his email instead.
• Once I am close to graduation, I will reach back out to
him to see if any positions have opened, and how to be
an asset for his team. Previously, he needed a social
media specialist, but couldn’t afford one.
Mayor of York City, P.A.
Mike Scott
Outreach Plan:
• I previously got into contact due to meeting someone who
works for the county. The guy I met, edi
fi
ed my passion to
help the community, and I ended up in contact with him
and his aides.
• It initially began with a phone call from him personally, but
turned into email, as this is the preferred method for him
and his aides.
• Once, I have a better understanding how I would like to
help him, I will reach back out. I hope by the end of this
month, I will have a good idea of where I want to be.
Commissioner of Orange
County District 6
Cami Riviezzo
Outreach Plan:
• I will attend a Board of County Commisioners Meeting to
get a better understanding of her environment and tasks.
• I will email her, using the business card I was provided.
• Once, I have a better understanding of the BCC Meetings,
I will reach out and ask how I could be of assistance. I
plan this will be possible in the next 3 months.
Commissioner Aid of Orange
County District 1

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Speci
fi
c goal you want to achieve in short term.
Go to the Board of County Commisioners Meetings at
lest once a week for a year. Allowing myself to get
exposure and experience.
Mid Term: (YEAR)
• Speci
fi
c goal you want to achieve in mid term.
‣ I would like to actively participate in at least 4
committees and/or boards within the next 5-10
years after completing or while completing my
short term goal.
Long Term: (YEAR)
• Speci
fi
c goal you want to achieve in long term.
‣ I would like to help build at least 10 successful
PR Strategies for communities and cities
around the united states.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce: Word
SOFT
HARD
Novice / Adept / Expert
Adobe Suite: Photoshop & Premiere pro Novice / Adept / Expert
Interpersonal Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft Power Point Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I help County Of
fi
cials communicate by
utilizing social listening, target awareness,
event management, social media, and other
Public Relation efforts.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Boy Scouts Troop Leader, and Summer
Camp Dinning Hall Stewart, I lead troops
and dishwashers to have organized and
clean meals. (2016)
• Head Server at District Thai, I lead a team
to best access customer needs and
satisfaction (2020)
Education:
• Culinary Arts, York County School of
Technology (2017)
• Sports Marketing and Media, B.S., Full Sail University (2024)
Volunteer Work:
• York Fresh Food Farms, Deliver Fresh
Food for Cheap, in low-income
neighborhoods (2019)
• Start up Businesses, Helped Farmer
markets run their stands and partner with
one another (2021)

9. COMPETITION
Lisa Maskey
Industry Experience:r
• Account Director and Speakers
Bureau Director
Education:
• Associates at Valencia
• Bachelors in Applied Health Studies at UCF
• Masters in Public Relations at Full Sail
Leadership Experience:
• Account Director
• Speakers Bureau Director
Skills and Pro
fi
ciencies:
• Skill 1 Account Management
• Skill 2 Writing
• Skill 3 Publicity
Deshon Marine
Overall Online Presence:
• Lisa has over 500 Connections on linkedin. She has
her own content on her page as well as numerous
endorsements.
• Grade: Superior
Industry Experience:
• Student Representative of Student
Community Association at Full Sail
University
Education:
• Partial education in Media Communications at Full Sail
• Working on Sports Marketing and Media at Full Sail
Leadership Experience:
• Head server at District Thai
• Student Leader of Student Community Association at
Full Sail University
Skills and Pro
fi
ciencies:
• Skill 1 Content Creation
• Skill 2 Communication
• Skill 3 Task delegation
Overall Online Presence:
• Deshon’s online presence is slim. Deshon focuses
mostly on Direct messages but doesn’t create much
content for personal use. Has no more than 200
connections
• Grade: Poor

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Deshon Marine
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Student Representative of Student
Community Association at Full Sail
University
Education:
• Partial education in Media Communications at Full Sail
• Working on Sports Marketing and Media at Full Sail
Leadership Experience:
• Head server at District Thai
• Student Leader of Student Community Association at
Full Sail University
Skills and Pro
fi
ciencies:
• Skill 1 Content Creation
• Skill 2 Communication
• Skill 3 Task delegation
Overall Online Presence:
• Deshon’s online presence is slim. Deshon focuses
mostly on Direct messages but doesn’t create much
content for personal use. Has no more than 200
connections
• Grade: Poor

11. PUBLIC RELATIONS
For [Government Of
fi
cials] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT THAT
DIFFERENTIATES YOUR OFFERING FROM
COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

14. YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager