Personal Brand Canvas: Portfolio Project 2 | Full Sail University

1. PERSONAL BRAND CANVAS
PORTFOLIO PROJECT 2
by Brandi Wanat
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2. ARENA
Hospitality and event
management: Planning
events for or with The
Walt Disney Company.
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3. IDENTITY
I currently work for Walt Disney World but
not in the field I would prefer to be in with
planning events, both large and small.
Since high school, I have found my creative
side and have been itching to use it to a
great extend.
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4. SKILLS
ØCustomer Service and Satisfaction (endorsed)
ØEvent Planning
ØScheduling
ØMicrosoft Office Suite (endorsed)
ØTime Management (endorsed)
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5. PROFESSION
I currently work for Walt Disney World behind-the-
scenes for the Disney Reservation Center where I
am cross-trained for several departments and
teams.
I help generate sales by building Cast Member
(employee) – Guest relationships.
Multi-tasking is key when given several tasks to
complete by end of business day.
Communicate with leadership workload to help team
more efficiently.
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6. CREDENTIALS
Proficient in several
software and applications
specified to current role.
Proven ability to interact
efficiently with leadership
and fellow Cast Members
through different
channels and manage
multiple tasks at once.
Complete tasks given on
short notice.
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7. PROMISE
Take pride in my work with
excellent coordination and
planning skills, guarantee 100%
satisfaction when allowed to
take charge of every detail.
Immerse self in the little details
and get to know the likes and
dislikes of clients to customize
each and every experience.
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8. POSITIONING
I want my clients to have fun.
No stress and no worries; let
them have the time of their
lives, especially if its most
important day of their lives. To
let the client focus on having a
good time surrounded by
friends and family. Where you
won’t have to spend a fortune
to have a spectacular time
and I can help your team with
that special event.
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9. AUDIENCE
I would like to focus on
wedding events and creating
the most magical night for my
clients.
After getting through word of
mouth, I also plan to attend
events dedicated to weddings.
Companies also looking to put
on an event to showcase their
products are also welcomed
so that their clients have a
fantastic time while learning.
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10. NETWORKING & MARKETING
Through networking and
creating more events, I
intend to keep up a
following through
Instagram, Twitter, a
personal blog and
connecting with wedding
and event sites to showcase
all creations.
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11. COMPETITORS
Central Florida is a highly
competitive location for
hospitality and events
already with many
graduates from the excellent
hospitality programs around
the state.
Anna Christine Events based
out of Orlando, FL is a highly
rated and affordable team
that I would find myself
competing with.
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12. PROFESSIONAL DEVELOPMENT
I personally think that I lack excellent
communication and social skills in order to be
an event planner. Folks in this industry have to
handle several clients and help meet all their
wants and needs when it comes to the big day
or small gathering.
Getting my name out there would be another
key ingredient if I were to create my own
business. Partnering with another event planner
or become an assistant would help me gain
that experience I would desperately need.
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13. GOALS
I intend to keep all social media
up-to-date and appropriate to
reflect my personal brand.
By the time I graduate Full Sail
University in December 2020, I
will have the network and skills to
succeed in the industry for my
career.
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14. REFERENCES
ONET Online. (Updated 2019). Public Relations Specialists. Retrieved from: https://www.onetonline.org/link/summary/27-3031.00
ONET Online. (Updated 2019). Public Relations and Fundraising Managers. Retrieved from: https://www.onetonline.org/link/summary/11-2031.00
ONET Online. (Updated 2019). Meeting, Convention, and Event Planners. Retrieved from:
https://www.onetonline.org/link/summary/13-1121.00
LinkedIn. (28 February 2019). National Aquarium Public Relations Manager. Retrieved from: https://www.linkedin.com/jobs/view/1123400491/?refId=e65775a5-d148-41a8-9190-
3ddb85d578e3&trk=flagship3_search_srp_jobs
National Aquarium. (28 February 2019). Public Relations Manager. Retrieved from: https://recruiting.ultipro.com/NAT1020NAQUA/JobBoard/807a3c85-8038-7ec5-5c50-
4abbbd08029e/OpportunityDetail?opportunityId=a5258467-6ffa-4831-9358-488e8d562321
LinkedIn. (March 2019). Chick-fil-A College Football Hall of Fame Event Coordinator. Retrieved from:
https://www.linkedin.com/jobs/view/1126637064/?eBP=CwEAAAFpbqD9e4RR9Y_g2bKY9S7OTylYFiONxgoCTSDlHar6ieMlenSnvyZ695lSbM2EIU6KHeKdv5y0JzUCqSdqO7e1tv4YjKqSKTHC2
m1FFCH1_t07NbP9LauqPcixLHtJzG5j0jbAf3Nf1KBVIMrVvUxxiVcIc8pubgWfyUsKiM1r738UikUPU8ibj3HMUm9jW16VSzIEuegidBrZrkvFzatJYMShikMK-
gDtEei6H5WbWeSxU0P1fbOiNjtKmPxtxGn6VKCdidd9VRh71f6kUXehfrYf4i4fJnP2-
Gv0n3SzVHYBYLfphXWuez03LC6VaqUr7K7THYHZLHKEf1Nsmr4&recommendedFlavor=COMPANY_RECRUIT&refId=b36b2190-32e2-4552-9328-e9c517b284f3&trk=d_flagship3_job_home
LinkedIn. (March 2019). St. Jude Children’s Research Hospital – ALSAC Associate Director – Communications. Retrieved from: https://www.linkedin.com/jobs/view/1126635402/
LinkedIn. (2019). Brandi Wanat LinkedIn Profile. Retrieved from: https://www.linkedin.com/in/brandimichele/
The Knot. (Unknown). Wedding Planners in Orlando, FL. Retrieved from: https://www.theknot.com/marketplace/wedding-planners-orlando-fl?sort=review-rating
The Knot. (Unknown). Anna Christine Events. Retrieved from: https://www.theknot.com/marketplace/anna-christine-events-orlando-fl-503575
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