This is a project I completed as my portfolio course at Full Sail University completed in May of 2022. Get to know more about me, Taryn Fry and my aspirations to work within the travel Industry. You ca learn how I can help your business and learn more about me and my person background and experiences.
2. Identity
■ My name is Taryn Fry and I have worked numerous
manger positions at many different jobs. These
positions have taught me how to be a dedicated
worker, work well with others, be organized, and
motivate a team. The burning question is always,
“What makes you unique?” and the answer is truly
that I don’t like to fit in or follow trends. I have always
done what is outside the “normal”. I am a big travel
buff weather that be traveling for concerts or even
WWE as those are both big hobbies of mine or even
just exploring new places. I love to be passionate and
put my mind to things!
3. Profession
Travel Industry
Job title one- Travel Agent
Job title 2- Hotel desk clerk
Job title 3- Ticket Agent/ Travel Clerk (Airport)
Brand Archetype
When it comes to work, I approach it differently than other’s because I am known to be
what is called “The Entertainer” as well as “The Girl Next Door”. An Entertainer is known to
lighten up a room and get people to enjoy life to the fullest. The Girl Next-Door can easily
relate to others, be accepted, and accept others.
4. Target Audience
Kelly Muhammad
Blue Travel Agency
-The first thing I will do before contacting Kelly
is ensuring that I have an updated resume
completed as well as researching the company.
-Initially making contact will most likely be
through LinkedIn or through the travel agency's
website.
-I will follow up with her after I graduate and
have my full degree.
Christopher Guerrero
Aloft Hotels
-When contacting Christopher for the first time I
will make sure I have an updated resume as well as
exploring one of the hotels he manages and
meeting some of the staff.
-For initial contact with Christopher I will reach out
through LinkedIn
-Following up with Christopher after I graduated
will allow me to further explain me getting my
degree and possible job opportunities.
Lorel Roehl Delta Airlines
-For first contact with Lorel I will make sure to have my resume completed and understand what
is needed for the position they are hiring for.
-I will also be making first contact with Lorel through LinkedIn.
-I will again follow up with Lorel after gradated with my full degree.
5. Goals
Short-Term (Immediately after graduation):
My short-term goals for after graduation are to make contacts
with the target audience, I listed previously and making more
connections with those in the industry I would like to work
within. I as well, would like to grow my LinkedIn connections by
10% in the next year.
Mid-Term (5-10 years):
In the next 5-10 years I plan to be employed with a starting out
job in a company that fits into the travel industry. After gradating
and talking to my target audience and making connections
within that industry I will plan to get a job that I can build from
through promotions.
Long-term (15-20 years):
My long-term goal is to be employed by the same company or
get referrals to other companies that allow me to build my way
up to a higher-level job within the travel industry and have a
great connections.
6. Skills Analysis
Notable Skills and current proficiency’s
Hard Skills:
Soft Skills:
Typing Speed- Novice, Adept, Expert
Leadership- Novice, Adept, Expert
Computer Skills- Novice, Adept, Expert
Team Working- Novice, Adept, Expert
Notable Skills Required in Trade and Current Proficiency’s
Hard Skills:
Soft Skills:
Technical Skills- Novice, Adept, Expert
Customer Service- Novice, Adept, Expert
Professional Knowledge- Novice, Adept, Expert Language Skills- Novice, Adept, Expert
7. PROMISE
I help Travel Agencies create more bookings by increasing the customer base
by connecting and encouraging customers to book through their company.
8. Credentials
Work Experience:
Manager at Ninja Citi
Adventure park.
Manager at Urban
Air Adventure park.
Cashier at TJ Maxx.
Leadership Roles
and Volunteer Work:
Many leadership
roles through
manager positions in
previous jobs.
Volunteer hours
through the
Columbus Buddy
Walk and fundraising
money for DSACO.
Education:
Gradated from
Jonathan Alder High
School. (grad year:
2021)
Bachelors Degree in
Entrainment
Management from
Full Sail University.
(Grad Year: 2023)
9. Competition
Jennifer Holzhauser
Taryn Fry
Industry experience:
Industry Experience:
-1 Year on the job experience
as Travel Agent.
-No on the job experience
-Connections within the industry
Leadership Experience:
Leadership Experience:
-Manager position at Ninja Citi Adventure Park
-Manager position at Urban Air Adventure Park
-No leadership experience listed
Skills and Proficiencies: Skills and Proficiencies:
-Networking (Endorsed by- Bradyn Holzhauser)
-Human Resources (Endorsed by- Bradyn
Holzhauser)
-Sales and Marketing (Endorsed by- Bradyn
Holzhauser)
-Team working (Endorsed by Jennie Hennsley)
-Leadership (Endorsed by Jennie Hennsley)
-Human Resources (Endorsed by Jennie Hennsley)
Overall Online Presence-
Lots of Connections, missing information
on previous work experience, could use
more of a professional touch.
Overall Online Presence-
Lots of connections, lists all skills and proficiencies,
previous work history listed, education easy to find,
endorsements.
10. Competition
Industry Experience:
■ No on the job experience
■ Connections within the industry
Leadership Experience:
■ Manager position at Ninja Citi Adventure Park
■ Manager position at Urban Air Adventure Park
Skills and Proficiencies:
■ Team working (Endorsed by Jennie Hennsley)
■ Leadership (Endorsed by Jennie Hennsley)
■ Human Resources (Endorsed by Jennie Hennsley)
Overall Online Presence-
Lots of connections, lists all skills and proficiencies,
previous work history listed, education easy to find,
endorsements.
Taryn Fry Meghan Brady
Industry Experience:
▪ No on the job experience
▪ Volunteer experience
Leadership Experience:
▪ No leadership experience
Skills and Proficiencies:
▪ Training (Endorsed by Carrie-Ann Brady)
▪ Customer Service (Endorsed by Carrie-Ann Brady)
▪ Team building (Endorsed by Carrie-Ann Brady)
Overall Online Presence-
Not a lot of history listed, not many skills listed, not many
connections, education easy to find.
11. Brand Position
I may not have the most experiences when it comes to this industry of work as I have not
ever had the opportunity to work within this area of business however, when I put my
mind to something I am very dedicated, I am also a people person as I can easily connect
with all and make everyone feel accepted for who they are.
12. Network and
Marketing
Industry Events-
The Travel and Vacation Show ( April 3, 2023, located in Canada.)
Travel Agent Forum (June 23, 2022, located in Las Vegas, Nevada. )
International Conference on Tourism and Hospitality (July 13, 2022,
located in Singapore.)
Digital Marketing
Primary content: I will post more content on social media of things that
exhibit my personal brand, as well as more information on what it is
that I do or will be doing in my future.
Primary tools: Primarily I will use LinkedIn to make and grow my
connections, but I will also be using my social medias to connect and
inspire those who I may already know.
Website: I will use mt website moving forward to grow my awareness
on the other aspects of online aside from just social media platofrms.
13. Professional
Development
Formal Education:
Bachelors Degree in Entertainment Management from Full Sail University
Technical Skills-
Gain Professional knowledge through experience on the job starting
December 2023.
Gain more sales and marketing knowledge through classes. Starting
January 2024.
Adapt new presentation skills overtime. Starting January 2024.
Soft Skills-
Study more languages to close any language gaps. January 2024.
Get into a more positive mindset to have positive thinking through
journaling. May 2022.
Work on my ability to multi-task through practice. May 2022.
Mentor:
When it comes to having a mentor or someone to coach and help guide me, I
want someone who will let me know my strengths and my weaknesses and
how I can improve. I want someone who will motivate me to be better than I
was before and help me set goals that are attainable. With all of the skills I
listed that I would like to gain more knowledge with I would like a mentor
who understands how to get me there. I would like to start working on these
skills around the time I graduate in December 2023 or the following January.
Some of these skills I will pick up over-time on the job but that doesn’t mean
there is more to be done outside of work to refine them.
14. Taryn Fry
“ You know how stressed people become when it
comes to their travel? Well by using my human
resources and customer services skills I allow people
to be stress-free by reassuring them I will be there
with them through every step of the process. In fact,
through all my manager positions at previous jobs I
have helped people plan the best birthday parties for
their kiddos without having to lift a finger.”
15. 43-4081.00 - hotel, motel, and Resort Desk Clerks. O*NET OnLine. (n.d.). Retrieved May 7,
2022, from https://www.onetonline.org/link/summary/43-4081.00
43-4181.00 - reservation and transportation ticket agents and travel clerks. O*NET OnLine.
(n.d.). Retrieved May 7, 2022, from https://www.onetonline.org/link/summary/43-4181.00?
redir=43-4181.02
41-3041.00 - travel agents. O*NET OnLine. (n.d.). Retrieved May 7, 2022, from https://
www.onetonline.org/link/summary/41-3041.00
Smith, N. (2021, September 27). Brand archetypes - meet the everyman - N-vision designs.
N. Retrieved May 7, 2022, from https://nvision-that.com/brand-archetype-the-everyman/
Entertainer Brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, April 13). Retrieved May 7, 2022, from https://
www.kayeputnam.com/brand-archetype-entertainer/
Kelly Muhammad - Travel agent - blue wave travel | linkedin. (n.d.). Retrieved May 7, 2022,
from https://www.linkedin.com/in/kelly-muhammad-694ba4186
(n.d.). Retrieved from https://www.linkedin.com/in/ctguerrero/
Lorel Roehl - general manager - talent acquisition - linkedin. (n.d.). Retrieved May 7, 2022,
from https://www.linkedin.com/in/lorel-roehl
Jennifer Holzhauser - independent travel agent - linkedin.com. (n.d.). Retrieved May 7,
2022, from https://www.linkedin.com/in/jennifer-holzhauser-b8811b225
References
