This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
Compet grid between Apple, HTC and Samsung...
Content is not 100% correct due to some difficulties in finding information and litmited time :)
Copy Rights: Internet sources of 3 brands
Compet grid between Apple, HTC and Samsung...
Content is not 100% correct due to some difficulties in finding information and litmited time :)
Copy Rights: Internet sources of 3 brands
My team and I created a strategic analysis of Samsung USA for our senior capstone project in regard the evolution of home entertainment in the smart home industry.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
Marketing and Business Plan of a Futuristic Cell Phone.
Describes the 4Ps of Marketing Mix and elaborates the critical success factors of this New and Futuristic Product.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
My team and I created a strategic analysis of Samsung USA for our senior capstone project in regard the evolution of home entertainment in the smart home industry.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
Marketing and Business Plan of a Futuristic Cell Phone.
Describes the 4Ps of Marketing Mix and elaborates the critical success factors of this New and Futuristic Product.
Presentation is about the market strategy and STP process of Apple incorporation with SWOT analysis report.
it includes the history and introduction of apple incorporations and their working and goals and objectives and its CRM techniques.
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...Sarah Boyer
A social media strategy agency is a firm that specializes in creating and implementing strategies for businesses on social media platforms. These agencies are experts in understanding the nuances of different social media platforms, the behavior of online communities, and the latest trends in digital marketing. Their primary goal is to help businesses establish a strong online presence, create engaging content, and interact effectively with their target audience.
How Social Media Agencies Drive Business GrowthSarah Boyer
In a world where digital presence is synonymous with market success, social media agencies emerge as pivotal players in guiding businesses towards growth. This article delves into how these agencies transform social media into a powerful tool for business expansion.
The Ultimate Social Media Management Checklist" is a comprehensive and important tool for persons and businesses wishing to manage their social media presence. A few of the significant areas covered by this checklist include content preparation, audience engagement, analytics monitoring, and platform optimization. By following this checklist, users may increase their social media impact, raise brand awareness, and make sure their social media management strategy is organized. The use of this checklist will assist social media managers, both inexperienced and experienced, achieve their goals and successfully navigating the dynamic world of social media marketing. It achieves this by giving instructions that are precise and short.
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Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
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Applications of 3D and AR in Digital Commerce,
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
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3. 3
1.0 Executive Summary
The goal of this marketing plan is to deeply analyze Motion Sphere’s current situation as well as
developing objectives, strategies and tactics the company could use to increase its recognition
and its target market. Motion Sphere is a global entertainment company founded on 2013, which
is focused on immersive simulation experience development based on a patented, cutting edge,
small, fully mobile, low cost and scalable motion platform (Motion Sphere, 2013). Its target
market includes a variety of industries such as gaming, motion pictures, amusement venues,
educational applications, training, etc.
Motion Sphere’s mission according to their website is to “Deliver a Highly Realistic
“Immersive” Experience for the participant, one that would remain positively memorable for
many years to come.” The company currently creates events around the world to promote their
products as well as their market via social media platforms and on their website. But with the
increase of competition on some of its markets, this marketing plan offers some approaches and
strategies for the company to increase its recognition. This plan will focus on using social media
platforms for promoting its products as well as announcing events and campaigns that the
company is planning on the future. Furthermore, it also offers suggestions based on advertising
on various platforms associated with their targeted audience such as YouTube Ads, Google Ads,
and Instagram Ads with the aim of gathering a number of new consumers into the market.
The goal of these strategies is to attract new consumers into the industry of simulation and virtual
reality via social media platforms to increase their interest of trying out the products of the
company. With the objective of gaining at least a thousand more participants than last year by
developing events and festivals on other parts of the world, having the opportunity to use these
approaches would help the company to attain new consumers.
4. 4
2.0 Situation analysis
This section will provide a brief analysis on the current state on how Motion Sphere is operating
based on their objectives and their strategic partners as well as analyzing the company’s internal
and external operations based on its advantages and disadvantages against its competitors.
2.1 Company overview and objectives
Motion Sphere is a global tech company focused on both simulation and virtual reality with a
unique motion platform that could deliver a more realistic immersive experience. It aims to
provide on what the market is seeking; an unforgettable participation for a brand-new
marketplace and consumer. The company's objective is to attract more people into their events to
build a stronger customer engagement, brand awareness, training, and product education (Motion
Sphere, n.d.).
2.2 Strategic partners
The company currently has four strategic partners. Those including Blackwood Holdings –
U.S.A., which is a capital firm with deep managerial and technical proficiency of rushing
companies to market leadership. Bandai Namco Entertainment, a multinational game developer
and publisher. Dengun, a digital agency specialized in the design and development of web and
mobile platforms and combined marketing strategies. RM Plus, an award-winning master
planning, architecture, and interior design firm with experience in worldwide projects.
2.3 S.W.O.T. analysis
The goal of this SWOT analysis is to further analyze on how the company is currently doing as
well as looking deeper into some of its advantages and disadvantages against its competitors.
Strengths
1. Lower cost than its competitors
2. Various strategic partners
3. Various products with unique realistic
simulations
Weaknesses
1. Lack of employees
2. Not enough recognition
3. Brand awareness
5. 5
Opportunities
1. Increase our target market by
attending events around the world
2. Arrival of new technology to the
market
3. Develop campaigns from social media
platforms
Threats
1. Rising of competition
2. Government policies
3. Price war
3.0 Marketing strategies
These are the strategies for the company to use and work in the future with the goal of expanding
their market and their company with social media platforms, event planning, and customer
personas.
3.1 Customer Personas
Valerie Smith
30 years old
Lives in Los Angeles, CA
Single
Income 52,000 per year
Event Manager
Likes to organize events as well as seek venues with clients and
suppliers. Has a powerful social media presence.
6. 6
Vincent Moore
47 years old
Lives in Charlotte, NC
Married
Income 90,000 per year
US Naval Officer
Interested in contributing to the discovery of new technologies that
will assist the Armed Forces.
John Burk
27 years old
Lives in Orlando, FL
Married
Income 68,000 per year
Software Developer
Enjoys working with technology in general as well as seeking
ways of improving the future of machinery.
7. 7
3.2 Social Media
Social media strategies will be put in place for Motion Sphere, this will ultimately expand their
market as well as provide opportunities to boost recognition from specific platforms. We will
also link specific personas with specific social media campaigns.
3.2.1 Facebook
Motion Sphere has 2,602 followers as of 2019 the page was created May 10, 2019 with a total of
2,615 likes on the businesses profile page (See Appendix A). Facebook has grown into a venue
for businesses to market themselves through interaction with their customers and self-promotion.
(Marrs, 2019). Motion Sphere will use Facebook for the capability of building an emotional
connection with consumers, keeping them informed, developing brand awareness and expanding
our market. We will post enjoyable content for our consumers such as links, videos and images
of Motion Sphere events and work. Research shows that the best times to focus on Facebook
marketing are 1-4pm and 2-5pm on weekdays (Ridley & Creative Digital Marketing, 2019),
therefore we will put most content out at or around this time. The average Facebook user is 40.5
years old which also coincides with the times a consumer that age is actively using social media
sites. Customer persona Vincent Moore resonates with the Facebook campaign because he is
committed to helping his country, interested in how new technologies will help advance the
military word and is a part of the age group dedicated to Facebook as their go to social media
platform.
3.2.2 Instagram
With 117 post, currently at 419 followers and following 71 people there is great potential for
effective Instagram marketing (See Appendix B). We will start by recreating the “profile
description” so that it comes across more detailed. Hashtags are extremely popular on this
platform so we will use the platform to expand our market with creative hashtags attached to
photos to improve visibility on this network. Research shows that more than 40% of Instagram
users are between the ages of 16-24 years old (Villegas, 2017). Using Instagram will guarantee
us growth potential; the platform grew by 66% in 2013 and received 15 times more engagement
than any other social media site. Using Instagram to connect with customer on the go, or one
8. 8
click away will help consumers stay engaged with Motion Sphere. Customer Persona Valerie
Smith resonates with the Instagram campaign because she has mastered the art of social media
throughout her career. Being and event manager Valerie is always on the go, Instagram is
Valerie’s go to for meeting clients and bringing their products to her events because of her highly
active social media account.
3.2.3 YouTube
On the YouTube channel, there are 157 subscribers and 14 videos posted to the platform. 1 year
ago, was the last time there was video content uploaded to the page. YouTube is not currently
being used to its advantage. There are no channels, no discussion post to promote consumer
engagement and the “about” description page is blank. We need to focus on building trust with
our consumers on this platform. Trust is everything when it comes to customer acquisition.
(Agrawal, 2016). We will start building trust thru video content showing customer engagement
and recommendation of Motion Sphere. Customer persona John Burk resonates with the
YouTube campaign that will be put into place. John Burk is young and married with children.
John Burk ad his family are always surfing YouTube in hopes of finding the latest/coolest
videos. His family loves to be on the up and up of technology and gains satisfaction from
learning and having a unique experience of new technology simulation. YouTube is John Burks
number one choice for entertainment.
3.3 Event Planning
Event planning is another key opportunity to expand the market worldwide. This will enhance
the growth of the industry to take part in other parts of the world in order to enlarge their brand
and their products.
3.3.1 U.S.A.
Events in the U.S.A. are very important to Motion Sphere considering their headquarters are now
located in the U.S.A. We will continue to focus on planning events in the U.S.A. as before. B2B
(business to business) event marketing will continue to be the main focus for Motion Sphere, we
will continue this method for the sake of selling our events to other businesses to get them to
sponsor, attend and/or exhibit. The rewards of business to business event planning will be more
9. 9
tangible by helping other business increase revenue and/or create a competitive advantage
(Eventbrite, 2019).
3.3.2 International
Our international strategy will include updating the website with upcoming events, paid
promotion, emailing blasting which will come from sign up on the company’s website, social
media pages and/or manual check in sheets at live events. Continuously blogging on Facebook
and YouTube so that international consumers who aren’t near us can stay up to date with Motion
Sphere. Motion Sphere will continue to seek any upcoming events internationally related to the
VR Simulation industry to expand the market.
3.4 Advertising
This section offers various types of new advertisement on the internet for opportunities and
brand awareness. The company could use these tactics to seek for people who are passionate
with technology or industries related to Motion Sphere.
3.4.1 YouTube Ads
YouTube is one of the world’s biggest platforms for advertisers. YouTube is also the second
biggest search engine after Google, with 1.9 billion monthly active users. 50 millions of those
users are content creators. The platform offers three video categories, TrueView ads are the
skippable ads that appear at the beginning of YouTube videos. TrueView ads allow brands to
advertise their products and services with how-to videos, demos, video testimonial and more.
TrueView ads are cost-effective way to reach a relevant audience. You only pay when the ad has
either played for 30 seconds or longer or ended.
Non-Skippable YouTube ads has two types which are Pre-roll ads which appear before videos
plays and Mid-roll ads which appear at the midpoint of a 10 minute-or-longer videos. The third
one is Bumper ads, which last six seconds at the most. They appear at the end of YouTube
videos and are paid for on a CPM basis. Bumper ads are ideal for targeting mobile users.
10. 10
Research shows according to Google Analytics Many large brands are using bumpers ads to
drive upper-funnel goals like ad recall and awareness. Bumpers ads are a cost-effective way to
reach your target audience, ensure your message is seen and Heard, it will be best to start off
with TrueView and Bumper ads, targeting video game users and automotive fans would be the
market to go after. Motion Sphere will run ads about the AR experience and the event
technology the brand has established for other concepts.
3.4.2 Search Engine Optimization & Pay Per Click
SEO helps the brand website design and content more attractive to a search engine like Google,
Bing and Yahoo but are not limited to only those platforms. The goal is to have key words like
AR or VR attract to the brands website so the audience can see the product or services during
their internet browsing.
Motion Sphere will use Google Analytics to collect information from their website. Analytics
records a visit each time a user views a page with google analytic code for their website. The
brand can track user activity on each page using tracking codes throughout the buyer’s
experience. The best results are looking at competitors keywords and use value words.
Matching key words Motion Sphere has collaborated with like E-Sports, Car Racing, Moto
Racing, Biometric, Snowboarding are some that can enhance the brands visibility on search
engines. The same strategy for SEO will be used for PPC for banner on websites.
3.4.3 Instagram Ads
Instagram has 1 billion active users who log onto the app. According to Ad Espresso, 80% of
users follow brands on Instagram. Building the Motion Sphere business on Instagram will help
drive more traffic to the brand website. The services they offer are Stories Ads which
complement your feed content with ads on Instagram stories. Photo Ads tell the story through a
clean, simple and beautiful creative canvas. Video Ads get the same visually immersive quality
as photo ads with added power of sight, sound and motion. Carousel Ads adds another layer of
depth to campaigns where people can swipe to view additional photos or videos in a single ad.
Ads in Explore reach people in a discovery mindset by extending your feed ads to audiences who
are looking to expand their interests beyond the accounts they follow.
11. 11
To reach the right audience Motion Sphere will focus on Stories ads because it connects 500
million plus users to the brand. The campaign will show current and past event shows Motion
Sphere has been involved in. Video Ads is another tool to use to showcase the VR experience.
Similar to SEO creating ads in explore will help gain new customers. In the explore ads Motion
Sphere will showcase the campus and how the products are made for each client.
4.0 Measurements & KPI’s
Some essential Key Point Indicators to meausure are having a number of new contracts signed
per period, seek of events around the world, checking the follower count from the company’s
social accounts, number of posts from each of the platforms and customers retained, monthly
website traffic, and having to look at the search engine optimization. These are some useful
reviews or data points to constantly use in order to keep on updating the approaches for the
company.
12. 12
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