This deck was shared on Thursday, June 15, 2017 as the third live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, June 22, 2017 as the fourth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 13, 2017 as the seventh live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 6, 2017 as the sixth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, June 8, 2017 as the second live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, June 29, 2017 as the fifth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will focus your efforts, personalize your messages, and encourage action from your audience. This session will be an overview of the free 14-week course offered by Concordia Technology Solutions.
This deck was shared on Thursday, June 1, 2017 as the first live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This second session of the the free seven-week online Church Communications Strategy Training Course focuses on Personal Profiles and how they are used in a communications strategy.
This deck was shared on Thursday, June 22, 2017 as the fourth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 13, 2017 as the seventh live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, July 6, 2017 as the sixth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, June 8, 2017 as the second live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This deck was shared on Thursday, June 29, 2017 as the fifth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will focus your efforts, personalize your messages, and encourage action from your audience. This session will be an overview of the free 14-week course offered by Concordia Technology Solutions.
This deck was shared on Thursday, June 1, 2017 as the first live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This second session of the the free seven-week online Church Communications Strategy Training Course focuses on Personal Profiles and how they are used in a communications strategy.
This deck was shared on Thursday, July 20, 2017 as the eighth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This third session of the the free seven-week online Church Communications Strategy Training Course focuses on Journey Maps and how they are used in a communications strategy.
This deck was shared on Thursday, August 31, 2017 as the final session in the Church Online Communications Comprehensive, a 14-week online training course.
This fourth session of the the free seven-week online Church Communications Strategy Training Course focuses on Content Maps and how they are used in a communications strategy.
This document discusses strategies for a church's online presence and communication with audiences. It describes using a website as the home base for driving conversions through forms. The media empire uses blogs, videos and emails to provide long-form content of value to different persona groups. Search engine optimization is also important to support the website as an outpost for organic search. The goal is to find personas and move them through stages to further engagement with content and actions that benefit the church.
This fifth session of the the free seven-week online Church Communications Strategy Training Course focuses on the Content Framework and way role Social Media plays in reaching your audience.
This deck was shared on Thursday, July 27, 2017 as the ninth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
Does your church have a communications strategy? Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose?
Church communicators are given are hard task. They are asked to share messages with a large audience while operating under a small budget, and often this is done in a part-time or volunteer capacity. To top it all off, technology changes so fast that as soon as you figure out a tool, it changes.
Wouldn't it be great if you could focus on what's really important, regardless of the specific message or platform?
Join Peter Frank, Senior Manager of Marketing Technology at Concordia Technology Solutions, as he leads you through the free seven-week online Church Communications Strategy Training Course.
The document proposes a social media plan for Green Pines Baptist Church. It recommends cleaning up old Facebook pages and groups, creating guidelines for current groups, and approving any new groups or pages. It suggests having a main church Facebook page and limiting other groups to include "Green Pines Baptist Church" at the end of their title. It also recommends having a Twitter account for staff and leaders to connect with members and the community. Training resources like ProChurchTools and social media certification courses are mentioned. Having a social media coordinator is proposed to oversee pages and groups.
The document provides guidance on marketing a church to increase attendance and membership. It recommends reviewing the church, local market, and competition. The goals are to grow Sunday attendance by targeting young families. Strategies include becoming more welcoming and providing signature programs. Tactics include greeters and adult education. The marketing vehicles are internal communications, advertising, PR, direct marketing, websites, and social media. An action plan outlines budget, volunteers, and benchmarks for evaluation.
This deck was shared on Thursday, August 24, 2017 as the thirteenth session in the Church Online Communications Comprehensive, a 14-week online training course.
Attracting more visitors to your church - ACR straegiesDon Koehler
The document discusses how churches can attract more visitors by focusing on building relationships. It emphasizes that relationships are key, both in developing a personal relationship with God and connecting with others through small groups. While evangelism used to happen primarily through face-to-face interactions, many now build relationships online through social media. The document recommends that churches identify their strongest "relationship builder" like music or a pastor's sermons, then promote this on social media groups and platforms by engaging people who share related interests and driving them to the church website.
This seventh session of the the free seven-week online Church Communications Strategy Training Course focuses on Communications Calendars and establishing Campaign Templates.
This deck was shared on Thursday, August 17, 2017 as the eleventh live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This document provides guidance on creating an effective church website that engages both visitors and members. It outlines strategies for optimizing the website URL, utilizing members to promote the site, keeping the site simple, creating a strong first impression, clearly communicating basic information for visitors, introducing the pastor, including essential elements like worship times and location, and giving a clear invitation. It also discusses ways to engage members by giving them exclusive access, sharing relevant content, encouraging participation in groups, and personalizing mass communications. The overall message is that an effective church website needs to have a clear audience and purpose in its communication.
Why should a church move to online communications? If you're a leader wondering whether you should branch out to a website, social media like Facebook and more, take a look at this presentation. Share with your members or community. Beyond Marketing Group, Inc. works with churches to lift barriers of communications. www.awesomeinsight.com
The Outreach Ministry Team discussed plans for a Stop Hunger Now event between April and September 2014. Carl will check on availability and assign a coordinator. They discussed increasing member participation in Outreach activities and building relationships with other faith communities. The budget was $8,000, with $2,800 allocated to Stop Hunger Now. They need to recruit more members, especially youth, to monthly meetings.
The Youth Ministry Team reviewed job applicants for a youth director position. They extended the application deadline and established a timeline for hiring with initial reviews, candidate selection, and interviews through May. They discussed replacing the current youth leaders and logistics for the new hire.
The Communications Ministry Team reviewed branding guidelines and suggestions for
United Methodist Church: Agency ProposalDiana Herrera
The document outlines an integrated marketing campaign plan for the United Methodist Church (UMC) to attract millennial members. It includes an executive summary, analysis of UMC and the marketing challenge, market research findings on declining church membership among millennials, target personas, an experience map, marketing strategy overview, objectives, messaging platforms, creative concepts, and media plan. The goal is to make UMC relevant to millennials and communicate that their values provide spiritual fulfillment, community, and opportunities for philanthropic involvement.
Faith & Work initiatives di dalam:
Gereja, Persekutuan, Lembaga pelayanan, Dunia kerja
Dalam bentuk:
Ibadah, Pelatihan, Pembinaan, Retreat, Konferensi, Kamp, Pendidikan, Kelompok Kecil, Komunitas vokasi, Inkubator, Fellows
This deck was shared on Thursday, July 20, 2017 as the eighth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This third session of the the free seven-week online Church Communications Strategy Training Course focuses on Journey Maps and how they are used in a communications strategy.
This deck was shared on Thursday, August 31, 2017 as the final session in the Church Online Communications Comprehensive, a 14-week online training course.
This fourth session of the the free seven-week online Church Communications Strategy Training Course focuses on Content Maps and how they are used in a communications strategy.
This document discusses strategies for a church's online presence and communication with audiences. It describes using a website as the home base for driving conversions through forms. The media empire uses blogs, videos and emails to provide long-form content of value to different persona groups. Search engine optimization is also important to support the website as an outpost for organic search. The goal is to find personas and move them through stages to further engagement with content and actions that benefit the church.
This fifth session of the the free seven-week online Church Communications Strategy Training Course focuses on the Content Framework and way role Social Media plays in reaching your audience.
This deck was shared on Thursday, July 27, 2017 as the ninth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
Does your church have a communications strategy? Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose?
Church communicators are given are hard task. They are asked to share messages with a large audience while operating under a small budget, and often this is done in a part-time or volunteer capacity. To top it all off, technology changes so fast that as soon as you figure out a tool, it changes.
Wouldn't it be great if you could focus on what's really important, regardless of the specific message or platform?
Join Peter Frank, Senior Manager of Marketing Technology at Concordia Technology Solutions, as he leads you through the free seven-week online Church Communications Strategy Training Course.
The document proposes a social media plan for Green Pines Baptist Church. It recommends cleaning up old Facebook pages and groups, creating guidelines for current groups, and approving any new groups or pages. It suggests having a main church Facebook page and limiting other groups to include "Green Pines Baptist Church" at the end of their title. It also recommends having a Twitter account for staff and leaders to connect with members and the community. Training resources like ProChurchTools and social media certification courses are mentioned. Having a social media coordinator is proposed to oversee pages and groups.
The document provides guidance on marketing a church to increase attendance and membership. It recommends reviewing the church, local market, and competition. The goals are to grow Sunday attendance by targeting young families. Strategies include becoming more welcoming and providing signature programs. Tactics include greeters and adult education. The marketing vehicles are internal communications, advertising, PR, direct marketing, websites, and social media. An action plan outlines budget, volunteers, and benchmarks for evaluation.
This deck was shared on Thursday, August 24, 2017 as the thirteenth session in the Church Online Communications Comprehensive, a 14-week online training course.
Attracting more visitors to your church - ACR straegiesDon Koehler
The document discusses how churches can attract more visitors by focusing on building relationships. It emphasizes that relationships are key, both in developing a personal relationship with God and connecting with others through small groups. While evangelism used to happen primarily through face-to-face interactions, many now build relationships online through social media. The document recommends that churches identify their strongest "relationship builder" like music or a pastor's sermons, then promote this on social media groups and platforms by engaging people who share related interests and driving them to the church website.
This seventh session of the the free seven-week online Church Communications Strategy Training Course focuses on Communications Calendars and establishing Campaign Templates.
This deck was shared on Thursday, August 17, 2017 as the eleventh live training session in the Church Online Communications Comprehensive, a 14-week online training course.
This document provides guidance on creating an effective church website that engages both visitors and members. It outlines strategies for optimizing the website URL, utilizing members to promote the site, keeping the site simple, creating a strong first impression, clearly communicating basic information for visitors, introducing the pastor, including essential elements like worship times and location, and giving a clear invitation. It also discusses ways to engage members by giving them exclusive access, sharing relevant content, encouraging participation in groups, and personalizing mass communications. The overall message is that an effective church website needs to have a clear audience and purpose in its communication.
Why should a church move to online communications? If you're a leader wondering whether you should branch out to a website, social media like Facebook and more, take a look at this presentation. Share with your members or community. Beyond Marketing Group, Inc. works with churches to lift barriers of communications. www.awesomeinsight.com
The Outreach Ministry Team discussed plans for a Stop Hunger Now event between April and September 2014. Carl will check on availability and assign a coordinator. They discussed increasing member participation in Outreach activities and building relationships with other faith communities. The budget was $8,000, with $2,800 allocated to Stop Hunger Now. They need to recruit more members, especially youth, to monthly meetings.
The Youth Ministry Team reviewed job applicants for a youth director position. They extended the application deadline and established a timeline for hiring with initial reviews, candidate selection, and interviews through May. They discussed replacing the current youth leaders and logistics for the new hire.
The Communications Ministry Team reviewed branding guidelines and suggestions for
United Methodist Church: Agency ProposalDiana Herrera
The document outlines an integrated marketing campaign plan for the United Methodist Church (UMC) to attract millennial members. It includes an executive summary, analysis of UMC and the marketing challenge, market research findings on declining church membership among millennials, target personas, an experience map, marketing strategy overview, objectives, messaging platforms, creative concepts, and media plan. The goal is to make UMC relevant to millennials and communicate that their values provide spiritual fulfillment, community, and opportunities for philanthropic involvement.
Faith & Work initiatives di dalam:
Gereja, Persekutuan, Lembaga pelayanan, Dunia kerja
Dalam bentuk:
Ibadah, Pelatihan, Pembinaan, Retreat, Konferensi, Kamp, Pendidikan, Kelompok Kecil, Komunitas vokasi, Inkubator, Fellows
This document provides guidance on church communications and evangelism. It discusses communicating the church's mission both internally to members and externally to the community. Key topics covered include developing the church's identity and message, using various communication channels like newsletters, websites and social media, addressing challenges like competing for attention, and ensuring communications are concise, creative and reach the intended audiences. The goal is to effectively share the church's story and call people to faith through strategic and well-executed communications efforts.
At the Cedar Hill Church's August 14th Town Hall meeting, the Renewal Team provided a progress update. This update included a brief review of the recent Reveal Survey results and Listening Round table.
Basic strategic communication info, followed by an invitation to connect. Finishing with basics on FM Connect with features and timeline implementations.
This document discusses how churches can effectively utilize social media. It recommends establishing a content framework to distribute content across communication channels and engage audiences. Social media is an important platform because that is where many audiences spend their time. The document outlines challenges of social media like its time commitment but emphasizes its importance for sharing information, building community, and providing education and inspiration to audiences. It advises churches to start using social media and try different content types to engage audiences.
old Regional presentation ma 2 0 spring 2011nheege
The document discusses trends in religion from a recent comprehensive study. It notes that religious affiliation is declining while spirituality is increasing. Younger generations are less engaged with traditional religious models from the 1950s. The regional staff proposes adapting to serve congregations in new ways through virtual presence, clear mission/vision, and teaching new approaches to "doing church". Their goal over 18-24 months is to transition all staff to serve the region through shared administration and resources.
Blueprint for Marketing Communications at Charis Worship Center MinistriesTawana Jacobs, APR
This document provides a blueprint for Charis Worship Center Ministries' marketing communications strategies from 2013-2018. It includes goals, branding elements, and sample strategies. The community outreach section recommends connecting with local schools and organizations to learn about community needs and establish relationships. Building engagement within the community is key to distinguishing Charis and inviting people to attend events and services.
The document discusses 8 reasons why some churches experience low visibility in their community. These reasons include having little to no hands-on outreach, no website or online presence, not publishing news stories, rarely inviting the community to events, lacking outdoor signs, inconsistent communication, no partnerships with other groups, and ministries focused inward rather than outward. The author is Lynette Hawkins, an ordained elder and church consultant who provides resources on hospitality, marketing, and growth.
Preparing the Way for Grace United Church of Christpriscillaq
This document proposes prayer walking as a way for Grace United Church of Christ to empower their community in Sauk Village, Illinois. It suggests that church members walk around the neighborhood together and pray for the people and places they encounter. Prayer walking puts prayers into action by going into the community where people live. As church members walk and pray, they can pray more specifically for the needs they observe, such as praying for children they see playing. Prayer walking helps connect the church to the community and allows God to work through opportunities to share faith with people encountered during the walks. Scheduling prayer walks as a church activity can strengthen the church's prayers for their neighborhood.
This document provides information about Media Ministry in Action and ReFrame Media. It discusses the context of post-Christian cultures and fractured media landscapes. It describes ReFrame Media's goal of cultivating lifelong discipling relationships through targeted media programs. These programs use multiple channels to raise awareness and encourage engagement. Impact is measured by reactions rather than revenue. The goal is to measure spiritual growth and longevity of interest across programs.
Websites, blogs, email, social media—who has the time to keep up with all these digital tools? With something new coming out seemingly every day, it can seem impossible to stay up to date. Thankfully, it’s not necessary for churches to use every online communication tool. This session will walk you through building a communication plan for your church using only the tools you need.
The Seventh-day Adventist Church as a global organisation is designed to place the local church in the driving seat when it comes to mission and leadership. Every 4-5 years (5 years globally) we elect administrators to serve the global movement to equip, resource and build the capacity of members towards mission.
In the run up to the 63rd Session of South England Conference of Seventh-day Adventists, Luke Whyte, Leader of Templeway Church conducted a 30-day satirical campaign to be elected as president of the South England Conference and in the process; stimulated cross-generational dialogue and engagement in the workings of the church as an organisation, set out a compelling manifesto for change and highlighted some of the more subtle and insidious challenges within the cultures and dynamics of our church as an organisation.
In the eventuality of winning, Luke was fully prepared and ready to execute a clear mission and compelling vision. Although NEVER done before in the Seventh-day Adventist context, Luke Whyte created and presented his manifesto, all through social media. He solicited feedback, responded and clarified where necessary.
Here is that manifesto.
#luke4prezident
#LocalMissionGlobalVision
#Vision2020
The document summarizes the recommendations from a consulting project called "Foxworthy 2020" aimed at helping Foxworthy Baptist Church grow and become more effective in its mission. The church formed teams around key priorities of worship, life groups, children/youth ministries, and facilities. Each team proposed 4-5 action items for 2010-2011, such as hiring part-time staff, improving communications, upgrading facilities, and changing programs to better achieve the church's vision of helping people love God and others. The recommendations will be voted on and implemented over the coming year to help the church fulfill its mission.
The document discusses becoming a disciple-making church and outlines key aspects of discipleship according to Jesus' model. It emphasizes that discipleship is a lifelong commitment, not just a program or activity. True discipleship results in spiritual growth and character development rather than just knowledge acquisition. The document suggests churches should measure outcomes like spiritual maturity levels and number of mentoring relationships instead of just attendance and offerings.
This document provides information on assimilating new guests and retaining existing members at a church. It discusses seven laws of assimilation and member retention, including showing love to members, investing in retention over visitor volume, empowering members to care for one another, defining assimilation expectations, and providing opportunities for members to serve using their gifts. The document also outlines strategies for following up with first-time, second-time, and third-time guests to integrate them into the congregation through relationships, groups, and events.
This document provides information on assimilating new guests and retaining existing members at a church. It discusses seven laws of assimilation and member retention, including showing love to members, investing in retention over visitor volume, empowering members to care for one another, defining assimilation expectations, and providing opportunities for members to serve using their gifts. The document also outlines strategies for following up with first, second, and third time guests to integrate them into the church community through relationships, groups, and involvement.
The document outlines the vision and strategic plans of St Luke's church over several years. It discusses six key strategies the board approved in 2008 to focus on, including broadening worship experiences, becoming a center for youth life change, and establishing an outreach campus. It then describes the creation of a "Vision Frame" in 2009 to define the church's mission and identity. The Vision Frame established the vision of St Luke's being a community where "No One Walks Alone" and set milestones to work towards this vision by 2012, such as increasing involvement in small groups and caring networks.
This document contains the magazine of the Covenant Community Methodist Church. It includes articles on moving to new responsibilities in an interview with Pastor Khoo Kay Huat as he prepares to leave CCMC, a profile of Pastor David Wee who has recently joined CCMC, and a call for submissions for a new CCMC logo. It also contains regular features on getting to know members, recipes, Bible studies, songs and more.
Similar to Determining Your Church Audience | Session 3 - Church Online Communications Comprehensive (20)
Does your church have a communications strategy? Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose?
Church communicators are given are hard task. They are asked to share messages with a large audience while operating under a small budget, and often this is done in a part-time or volunteer capacity. To top it all off, technology changes so fast that as soon as you figure out a tool, it changes.
Wouldn't it be great if you could focus on what's really important, regardless of the specific message or platform?
Join Peter Frank, Senior Manager of Marketing Technology at Concordia Technology Solutions, as he leads you through the free seven-week online Church Communications Strategy Training Course.
This document outlines a 5-step strategy for churches to use their church database software to minister to inactive members: 1) Track relevant member data like attendance and offerings; 2) Identify inactive members using tools like smart groups and reports; 3) Share inactive member lists with pastoral staff; 4) Follow up with inactive members through visits, emails or calls and log the interactions; 5) Keep other pastoral staff informed through notes, visits and permission-based access to member data. The goal is to better leverage existing software to empower outreach and reconnect inactive members with their church.
As people of all ages spend more time on social media than ever before, does a church website still have a place in your ministry? The short answer is “yes” (otherwise there wouldn’t be a need for this session), but the purpose of your website has certainly changed. Learn what you need to do to ensure your church website leverages the latest technology and extends the interactions that start on social media.
If you’re one of the 2 billion monthly active users on Facebook, you’ve probably already figured out that it has a lot of potential for outreach and most likely already have a page for your church. Take the next step by learning some of the advanced features of Facebook and trying some new strategies to grow your audience and reach your community.
There is no shortage of things to do, especially at a church. Rather than working more hours in the church office, learn how to use free online tools (Airtable, Asana, IFTTT, and Slack) that will help organize your work, automate your tasks, and communicate with your staff. This session will introduce you to these apps, show you how to get started, and provide some practical tips that you can use today.
This deck was shared on Thursday, August 3, 2017 as the tenth live training session in the Church Online Communications Comprehensive, a 14-week online training course.
Story. Narrative. Engagement. These may be the marketing buzzwords of the day, but the Church has a history of engaging people through storytelling that is rooted in the best story: the life, death, and resurrection of Jesus. Whether you are using digital avenues, print, images, or videos, you will learn more about the elements of a story, how to find and use stories in your ministry context, and how to keep Jesus at the center of it all.
Volunteers can make or break an event or organization. Finding the right volunteers and keeping them is one of the most difficult things an organizer can do. We will talk through some tips and encouragements as you build up your volunteer base for your online presence.
Peter Frank discusses content frameworks for churches. A content framework is an organized strategy for distributing content across communication channels to guide an audience through a defined journey. It emphasizes moving audiences forward in their journey. The framework defines goals and desired movements, then creates engaging content for channels like websites, social media, email and videos to keep audiences progressing toward conversions. The key is not sending audiences backwards by ensuring each message provides a call to action moving them forward.
Community is not limited to the walls of your campus. Connect your congregation to the mission and ministry of your church online. Through videos, hashtags, and other social media platforms, your church can create an online community that connects the multigenerational members of your congregation.
Join Peter Frank in his second presentation of the day as he talks about the key ingredients of a communication plan. You’ll learn how to identify unique aspects of your congregation and turn them into effective, consistent pieces of communication that are shared with just the right people.
The document discusses emerging trends in church communications. It notes that communications are now seen as a key aspect of discipleship and spiritual growth rather than just an administrative function. Churches are investing more in communications positions and training for staff. There is a move away from large church-wide messaging towards targeted communications through smaller channels. Websites are being updated more frequently and livestreaming of services is becoming common. Video is also being used more for promotion and storytelling across social media platforms like Facebook.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
2. OUTLINE
Defining Personas
Using Personas in Communication
Determining Personas for Your Audience
Assigning a Persona to Each of Your Members
Using Personas and Lists Together
Church Online Communications Comprehensive 2
3. WHAT IS A PERSONA?
A persona is a fictional representation
of your target audience.
Church Online Communications Comprehensive 3
4. WHY USE PERSONAS?
Adds personalization to your communication,
rather than generalization.
Allows you to remember the fact that you are
communicating to individuals, not lists.
Church Online Communications Comprehensive 4
5. HOW WILL PERSONAS BE USED?
Using personas will shape:
• how you communicate
• what you communicate
• the means you use to communicate
• to whom you communicate
Church Online Communications Comprehensive 5
6. EXAMPLE PERSONAS
Church Online Communications Comprehensive 6
MILLENNIAL MELODY
Melody is a single 25-year-old who was
actively involved in youth group as a
teen and is trying to regain a connection
to the church as an adult.
FORTY-ISH FRED
Fred is a 42-year-old father whose
schedule revolves around kids and
work. It’s a struggle to get him
involved in much outside worship.
OLDER ADULT ALICE
Alice is 72 years old and is just
starting to admit she needs
assistance with her health. She’s
fearful of losing her independence.
7. WHAT DO THEY HAVE IN COMMON?
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MILLENNIAL MELODY FORTY-ISH FRED OLDER ADULT ALICE
MEMBERS?
EMAIL?
ACTIVE?
DESIRE TO STAY
INFORMED?
8. WHERE DO THEY DIFFER?
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MILLENNIAL MELODY FORTY-ISH FRED OLDER ADULT ALICE
PREFERENCE?
FINANCES?
AVAILABILITY?
INTERESTS?
Social
Weekends
None
Fellowship
Email
Weeknights
Stable
Worship
Bulletin
Weekdays
Fixed
Fellowship
9. HOW WILL PERSONAS BE USED?
Again, using personas will shape:
• how you communicate
• what you communicate
• the means you use to communicate
• to whom you communicate
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10. HOW DO YOU DETERMINE PERSONAS?
Start with Church Goals
Determine Goal Recipients
Add Personas as Needed
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11. HOW DO YOU DETERMINE PERSONAS?
Personas may be distinguished by:
• Communication
• Demographics
• Participation
• Interests
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12. HOW DO YOU DETERMINE PERSONAS?
Personas may be the recipient of
more than one goal.
Personas may not be the recipient of
any specific goal.
Goals are a good starting point, but not the end.
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13. PRACTICAL EXAMPLE
Goals:
1. Increase active participation in Bible Studies to
35% of the congregation.
2. Grow average weekly Sunday School
attendance to 50 kids.
3. Increase number of community-focused
events to one per quarter.
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15. PRACTICAL EXAMPLE - PARTICIPATION
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Bible Studies
Regularly attends
now
Regularly attends
worship only
Doesn’t attend
worship
Sunday School
Regularly attends
SS now
Regularly attends
worship only
Doesn’t attend
worship
Outreach Events
Occasionally
attends worship
(prospect)
One-time
guest
(visitor)
-
16. PRACTICAL EXAMPLE - DEMOGRAPHICS
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Bible Studies Older adults Middle age Young and no kids
Sunday School Has young family - -
Outreach Events Any demographic - -
17. PRACTICAL EXAMPLE - FINAL
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Bible Studies
Older Adult
Alice
Forty-ish
Fred
Millennial
Melody
Sunday School
Young Kids
Katherine
Returning
to Roster
Robert
-
Outreach Events
Community
Member
Carl
- -
18. HOW DO YOU ASSIGN PERSONAS
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Every adult in your
congregation should be
able to be easily
assigned to a persona.
GENERAL
The personas should
accurately describe how
to communicate with
those individual
members.
SPECIFIC
19. USING PERSONAS AND LISTS TOGETHER
Personas shape the message.
Lists segment the recipients.
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20. LET’S SEE IT IN ACTION
Church Membership Database
Must Contain More than Email Addresses
Allow for Dynamic Filters
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21. SUMMARY
Personas represent the unique audiences of
your church related to your goals.
Every member of your church should be
assigned to a persona.
Personas shape your messaging;
lists filter your recipients.
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25. NEXT LIVE TRAINING SESSION
Understanding Your Church Audience
Next Thursday, June 22, at 11:30 a.m. CDT
/ConcordiaTechnology
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26. SCHEDULE
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Jun 22 | Understanding Your Church Audience
Jun 29 | Creating Movement in Your Church Communications
Jul 6 | Giving Your Communications Focus
Jul 13 | Communicating in the Right Context
Jul 20 | Making the Most of Each Communication Channel
Jul 27 | Building a Great Website for Church Communications*
*Presentation may be recorded
27. SCHEDULE
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Aug 3 | Establishing a Communication Hub for Your Church
Aug 10 | Utilizing Social Media in the Church to the Fullest
Aug 17 | Understanding Search Engine Optimization
Aug 24 | Saving Time in Your Online Communications
Aug 31 | Sharing Excitement about Your Communication Strategy