Perkis Fitness (Group 4) Campaign
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The following presentation details our groups social media marketing campaign, Perkis Fitness. Our goal was to market to college students looking to live healthier lifestyles. We worked through Facebook, Pinterest, and Twitter. Our results are documented in the presentation.
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Osvaldo Bernardo Muchanga-GASTROINTESTINAL INFECTIONS AND GASTRITIS-2024.pdfOsvaldo Bernardo Muchanga
GASTROINTESTINAL INFECTIONS AND GASTRITIS
Osvaldo Bernardo Muchanga
Gastrointestinal Infections
GASTROINTESTINAL INFECTIONS result from the ingestion of pathogens that cause infections at the level of this tract, generally being transmitted by food, water and hands contaminated by microorganisms such as E. coli, Salmonella, Shigella, Vibrio cholerae, Campylobacter, Staphylococcus, Rotavirus among others that are generally contained in feces, thus configuring a FECAL-ORAL type of transmission.
Among the factors that lead to the occurrence of gastrointestinal infections are the hygienic and sanitary deficiencies that characterize our markets and other places where raw or cooked food is sold, poor environmental sanitation in communities, deficiencies in water treatment (or in the process of its plumbing), risky hygienic-sanitary habits (not washing hands after major and/or minor needs), among others.
These are generally consequences (signs and symptoms) resulting from gastrointestinal infections: diarrhea, vomiting, fever and malaise, among others.
The treatment consists of replacing lost liquids and electrolytes (drinking drinking water and other recommended liquids, including consumption of juicy fruits such as papayas, apples, pears, among others that contain water in their composition).
To prevent this, it is necessary to promote health education, improve the hygienic-sanitary conditions of markets and communities in general as a way of promoting, preserving and prolonging PUBLIC HEALTH.
Gastritis and Gastric Health
Gastric Health is one of the most relevant concerns in human health, with gastrointestinal infections being among the main illnesses that affect humans.
Among gastric problems, we have GASTRITIS AND GASTRIC ULCERS as the main public health problems. Gastritis and gastric ulcers normally result from inflammation and corrosion of the walls of the stomach (gastric mucosa) and are generally associated (caused) by the bacterium Helicobacter pylor, which, according to the literature, this bacterium settles on these walls (of the stomach) and starts to release urease that ends up altering the normal pH of the stomach (acid), which leads to inflammation and corrosion of the mucous membranes and consequent gastritis or ulcers, respectively.
In addition to bacterial infections, gastritis and gastric ulcers are associated with several factors, with emphasis on prolonged fasting, chemical substances including drugs, alcohol, foods with strong seasonings including chilli, which ends up causing inflammation of the stomach walls and/or corrosion. of the same, resulting in the appearance of wounds and consequent gastritis or ulcers, respectively.
Among patients with gastritis and/or ulcers, one of the dilemmas is associated with the foods to consume in order to minimize the sensation of pain and discomfort. Recently uploaded (20)
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Osvaldo Bernardo Muchanga-GASTROINTESTINAL INFECTIONS AND GASTRITIS-2024.pdf
Osvaldo Bernardo Muchanga-GASTROINTESTINAL INFECTIONS AND GASTRITIS-2024.pdf
Perkis Fitness (Group 4) Campaign
- 1. Lindsey Reiersen, Lindsay Romm, Michael Tronolone, Thomas Buonincontri, Monica Patel
- 2. Our Campaign Perkis Fitness: Using social media platforms to give health and fitness tips for people who are always on the go. Target audience: Males and females between the ages of 18 and 22.
- 3. General Goal Form a two-way relationship with our audience. Allow them to share their personal health tips and experiences with our social media pages, while at the same time giving them our input and tips.
- 4. Measurement Goals Reach Edge Rank Retweet Rate
- 8. Pinterest summary and future recommendations Summary Perkis Fitness pinned daily Overall high repinn rate Consistent notifications throughout campaign We had an average of 35 pins per board Recommendations Create more boards Follow more users Get more followers
- 15. How we reached people
- 16. Visits to our page
- 17. Edgerank Facebook does not release an Edgerank score It is based upon: Affinity, Weight, and Time Decay
- 18. Facebook summary and future recommendations Summary Facebook was a success and it is evident through the feedback received from the posts Steady growth Consistent and high reach among our target audience (18-22) People are more interested in eating tips than fitness tips Recommendations Implement more contests Keep the conversation going Get a higher interest in fitness tips
- 22. Interactions
- 23. Twitter summary and future recommendations Summary Consistent tweets throughout the campaign Perkis Fitness didn’t receive as many retweets as hoped Unfortunately our hashtag was never trending Recommendations Encourage followers to retweet Get more followers Follow more target audience users rather than fitness professionals Encourage more interaction with posts
Editor's Notes
- boards: healthy snacks, fitness tips, healthy meal ideas107 pins: hs=44 pins, 5 followersft=28 pins, 2 followershmi=35 pins, 1 followers We have an overall of 6 followers and are following 13 people
- As you can see from the highlights our repinn rate is a little over 50%
- Not all cities shown
- Not enough people
- Not all cities shown
- Not all cities shown
- Organic, paid, viral, total explanations on facebook
- Need more external referrals
- Estimate: people who like your page, how many visits you have, amount of engagement with your posts, how relevant you are
- Keep the conversation going: post more interactive posts, ask for suggestions, post polls, write people back, implement a crm model Implement contest: get like rate up
- As you can see, we integrated our social media platforms with each other to attempt a higher reach and larger audience