This document provides a communications proposal and strategy for the company CoachUp. It outlines their capabilities and proposes tactics to 1) involve high-profile athlete ambassadors to engage target audiences, 2) enhance their corporate social responsibility program, and 3) engage media through strategic outreach. Specific tactics proposed include hosting networking events with ambassadors, increasing their scholarship program, and targeting media coverage across sports, fitness, lifestyle and tech publications. Progress will be evaluated based on social media engagement, quantity and quality of coverage, and building brand awareness and relationships.
Your Facilities. Their Programs. Your Responsibility.Kate Nematollahi
Slides from a presentation by John Engh, COO of the National Alliance for Youth Sports and Ted Lockamon, Recreation Supervisor of the City of Henderson (NV). Presentation is geared toward public recreation departments that permit their facilities to private youth sports organizations.
Four Steps to Improve Youth Sports Coaching presentation CPRA 2015Kate Nematollahi
Presented by Kate Nematollahi, Marketing Director of the National Alliance for Youth Sports, at the Colorado Parks and Recreation Association conference in October 2015.
Your Facilities. Their Programs. Your Responsibility.Kate Nematollahi
Slides from a presentation by John Engh, COO of the National Alliance for Youth Sports and Ted Lockamon, Recreation Supervisor of the City of Henderson (NV). Presentation is geared toward public recreation departments that permit their facilities to private youth sports organizations.
Four Steps to Improve Youth Sports Coaching presentation CPRA 2015Kate Nematollahi
Presented by Kate Nematollahi, Marketing Director of the National Alliance for Youth Sports, at the Colorado Parks and Recreation Association conference in October 2015.
Trusted World Brand Awareness Plan - Elevate317Cody Aulidge
In the fall semester of 2017, I got to be a part of a lovely group of public relations students. Our assignment was to create a full PR campaign for our client, Trusted World.
To start this off, we even created our own “PR Firm” called Elevate317. This comes from Colossians 3:17 where it says, “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” Our aim was to ELEVATE our client to a whole new level while keeping God in the center of everything we do. That’s where we get the continual arrow throughout our logo and book design.
To create this campaign, we did A LOT of research. This included secondary research, creating and evaluating surveys, doing in-depth interviews and holding two focus groups. And in the end, we’ve used EVERYTHING we’ve learned as PR students to create this campaign.
While I did participate in the group research, when it came to finalizing our campaign, I focused more on the design of our campaign book. I won’t take full credit for the design… Pinterest helped HEAVILY! But this final book is totally inspired by our client, our campaign, and our hopes of a good grade!
To finish it all off, we had the opportunity to present the campaign to our professor and he loved it.
Many long hours, frustrated screaming, stress, several roadblocks, anxiety medication, snacks, and delirious dancing have gone into this campaign. Couldn’t have done it without the wonderful group that has become such great friends of mine.
Best Practices Roundtable is your opportunity to learn how to run a high ROI mentoring internship program. Learn how to:
Set the goals for the program and organize it
Measure the ROI of the program
Select appropriate Students
Select and empower matched Mentor/Supervisors
Launch the program for maximum impact
Use evaluations for continuous Improvement
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Marketing via the crowd - How personal dashboards can be used to transform un...Toby Beresford
A key insight for social media managers looking to encourage staff & students to use social media for brand advocacy is that they must build effective channels first. This approach looks at a practical way to start a capacity building program for social media amongst staff and students.
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
Trusted World Brand Awareness Plan - Elevate317Cody Aulidge
In the fall semester of 2017, I got to be a part of a lovely group of public relations students. Our assignment was to create a full PR campaign for our client, Trusted World.
To start this off, we even created our own “PR Firm” called Elevate317. This comes from Colossians 3:17 where it says, “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.” Our aim was to ELEVATE our client to a whole new level while keeping God in the center of everything we do. That’s where we get the continual arrow throughout our logo and book design.
To create this campaign, we did A LOT of research. This included secondary research, creating and evaluating surveys, doing in-depth interviews and holding two focus groups. And in the end, we’ve used EVERYTHING we’ve learned as PR students to create this campaign.
While I did participate in the group research, when it came to finalizing our campaign, I focused more on the design of our campaign book. I won’t take full credit for the design… Pinterest helped HEAVILY! But this final book is totally inspired by our client, our campaign, and our hopes of a good grade!
To finish it all off, we had the opportunity to present the campaign to our professor and he loved it.
Many long hours, frustrated screaming, stress, several roadblocks, anxiety medication, snacks, and delirious dancing have gone into this campaign. Couldn’t have done it without the wonderful group that has become such great friends of mine.
Best Practices Roundtable is your opportunity to learn how to run a high ROI mentoring internship program. Learn how to:
Set the goals for the program and organize it
Measure the ROI of the program
Select appropriate Students
Select and empower matched Mentor/Supervisors
Launch the program for maximum impact
Use evaluations for continuous Improvement
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Marketing via the crowd - How personal dashboards can be used to transform un...Toby Beresford
A key insight for social media managers looking to encourage staff & students to use social media for brand advocacy is that they must build effective channels first. This approach looks at a practical way to start a capacity building program for social media amongst staff and students.
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
5. YOUR TEAM
Jennifer Gittess
Sophomore at UCLA
Majoring in Communications, minoring in Entrepreneurship
Former competitive figure skater and dancer
Life-long Miami Heat fan
Taylor Georgeson
Junior at Syracuse University
MajoringinPublicRelations,minoringinSportsManagement
Former competitive soccer player
Life-long Mets and Nets fan
7. you
• CoachUp is the premiere service that
connects athletes with private coaches
• Nationwide service
• Offers expert-level training in over 20 sports
• Top-quality, highly certified coaches
9. The media Landscape
Consumers can get easy accessibility to goods and services from their
smartphones
More apps today offer easy and quick help to consumers
Consumers expect speed and efficiency in their products today,
including apps
10. The media landscape
No other app performs the same services that
CoachUp provides
More companies making apps to organize
teams or leagues
Sports apps audiences limited to just players
and coaches
13. The big picture
1. Ambassador involvement
3. Enhance corporate social responsibility
2. Engage target audiences
Coaches Parents
4. Media Engagement
14. Strategy
Introduce 2 new ambassadors to reach a wider audience
Ensure parents that their child is benefitting from CoachUp while also
being safe
Build off of existing scholarship program
Increase social media engagement in upcoming events and pitch to the
right media that will provide the best coverage
15. 1. Our capabilities
2. Strategy
3. tactics
4. Media relations
5. Account management & Evaluation
Project title goes here
agenda
16. Ambassador Involvement
SERENA WILLIAMS
• 38 Grand Slam titles, Ranked #1
Female Tennis Player in the World
• Empowering female figure on and off
the court
• Appeals to female audience
RYAN ARCIDIACONO
• 2016 Most Outstanding Player and
champion of NCAA Final Four
• Role model as top college athlete
• Source of inspiration for young
athletes
17. Ambassador involvement
Insights
- Ambassadors attract media and target audiences
- Community outreach
Ideas
-Early September (NYC)
-Surprise kids with free lessons from ambassadors/ trainers
-ESPN reporter will document the day
-Ambassador/ social media takeover
18. Engaging target audiences
Insights
- Parents often have safety concerns
- Young athletes look up to college athletes
Ideas
-Early October (Boston & NYC)
- Parents talk to coaches
-Kids train with Ryan and coaches
-Local Media will cover event
19. Enhancing corporate social responsibility
Insights
- Goal of many student athletes is to play in college
- Process can be long and stressful
Ideas
-Early December (nation-wide)
-Connect CoachUp trainers to at least 5 college recruiters
-Pitch to top media outlets and post success stories on Social Media
20. Coachup’s year in a glance
Every player gets free t-shirt after their first lesson
Referral lottery system
September
October
November
December
• CoachUp’s
first
event
• School
year
begins
• Fall
sports
begin
• CoachUp
networking
event
• Increase
social
media
• Launch
of
new
scholarship
program
24. The media landscape
Sports
• Improve skills
• Get recruited for college
• Help kids academically
Fitness
• Fun and easy way to encourage kids to exercise
• Benefits of physical activity on the mind and body
• Builds self esteem
25. The media landscape
Consumer
• Encourage people that the app is worth
buying through events, advertising, and
social media
Lifestyle
• Safety of app
• Reliable, best quality trainers
• Keeps kids occupied and active
26. The media landscape
Tech
• The app is simple and easy to use
• Competitor’s have overly-complicated concepts
then the consumer today is looking for
27. How we plan to engage media
Traditional media for potential parents/coaches
Social media to target kids
Talk show segments with ambassadors
Engage Influencers
Breaking down the
media landscape to
focus our target
audiences
ê
Driving reach
through specific
media and
platforms
29. Account management & Evaluation
Facts
Feels
The
Bigger
Picture
• Social media engagement
• Quantity & quality of coverage
• Scheduling effectiveness
• Build corporate social
responsibility
• Develop brand awareness
• Networking to build larger
audiences
• Making the right contacts
• Building relationships with
media
• Evaluate
campaigns
and
apply
ideas
to
future
work
• Agency
coverage
reports