This document outlines objectives and components of successful wellness programs. It establishes the significance of wellness programs by educating about costs of illness due to lack of physical health. The document shows steps to implement wellness programs and methods for testing their success. It defines wellness as good emotional, physical and mental health. It also discusses costs of health conditions in the US, benefits of wellness programs like increased productivity and retention, important components like health screenings and assessments, and considerations around HIPAA and GINA regulations.

1. Wellness
Programs

2. Successful Wellness
Marketing (2 of 5)

Marketing
– Stages of Buyer Readiness
Awareness
Knowledge
Liking
Action
Conviction
Preference
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3. Objectives
(1 of 2)

Establish the significance of wellness
programs.

Educate employers about the
significance of productivity and the
costs of its loss due to illness with a
lack of physical health.

Show the steps needed to
implement and maintain a successful
wellness program.
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4. Objectives
(2 of 2)

Establish methods for testing the
success of a wellness program.

Assess strategies for finding out
which wellness programs are most
effective for different work
environments.
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5. Definition

Wellness:
– The state of being in good
emotional, physical and mental
health.
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6. Costs of Health Conditions
(1 of 3)
44% of non-institutionalized
Americans have chronic health
conditions.
 These people account for 78% of
health care costs in the United
States.
 Obesity costs the United States
economy approximately $117 billion
per year.

Adapted
From:
“Benefits,” by
Dr. Jeanne
Michalski
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7. Benefits of Wellness
Programs (2 of 5)

Tangible Benefits:
– Increased productivity
– Reduced worker’s compensation
– Reduced absenteeism
– Increased employee retention
• Lower turnover: reduced costs
from recruiting and training new
employees
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8. Health Benefits

(1 of 6)
Wellness programs can benefit
employees by helping them to:
– Improve the cardiovascular system.
– Maintain muscle tone.
– Develop strength and endurance.
– Improve muscular flexibility.
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9. Important Components
(1 of 4)

Employee assessments: Determine
employee health.

Health screenings: Detect and treat
health issues in a timely fashion.

Self-help materials and programs:
Help employees help themselves
through educational materials and
programs.
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10. Health Risk
Assessments (HRA’s)
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11. Health Risk Assessments
(HRA’s) (1 of 4)

HRA’s are used to identify health
risks in the workplace.

They identify problems to establish
programs for improvement.

They identify lifestyle practices and
their risk factors.
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12. HIPAA
(3 of 8)

HIPAA also prohibits group health
plans from charging “similarly
situated individuals” different
premiums, contributions,
deductibles, or co-payments.

An exception exists to allow plans to
offer wellness programs.
Adapted
From:
“Benefits,” by
Dr. Jeanne
Michalski
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13. GINA
(2 of 3)

GINA prohibits the use of genetic
information in health insurance and
employment.

It also prohibits group health plans
and health insurers from denying
coverage or charging higher
premiums based solely on genetic
predisposition to developing a
disease in the future.
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14. Establish a Mission Statement
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15. Successful Wellness
Marketing
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16. Successful Wellness
Marketing (1 of 5)

Marketing
– Provide what people want in the manner
they’d like to receive it in.
– The Four P’s
• Product: What is it you’re exactly
trying to promote?
• Price: How much is this going to
cost?
• Place: What groups are you trying to
reach?
• Promotion: What method will you
use to reach them?
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17. What is
Your Next
Step?
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18. Download “Wellness Programs”
PowerPoint presentation
at ReadySetPresent.com
125 slides include: 3 points on creating awareness, 13 points on costs
of health conditions, 7 points on work and health, 8 reasons to develop a
wellness program, 5 slides detailing the benefits of having a wellness
program, 6 slides on health benefits, 4 slides highlighting the important
components for a successful wellness program, 10 considerations when
implementing the program, 5 slides covering employee interest surveys
and 4 slides on organizational health surveys, 4 slides on Health Risk
assessments (HRA), 8 slides on HIPAA, 5 points on GINA, 8 points on
health education and environmental health, disease and illness
prevention, 5 points on healthy workplace behaviors, 11 slides on
marketing wellness programs (budgets, timelines, stages, incentives and
support), 6 slides on wellness programs within small companies, 5 slides
on popular wellness program concentrations, Tips for ensuring longevity
and 4 slides on program evaluation, plus 7 slides covering sample
wellness program ideas and much more. This presentation offers you a
strong foundation and guide for you to follow on the path to successful
wellness program management.
Royalty Free - Use Them Over and Over Again.
Updated & Expanded 2013
Now: more content, graphics, and diagrams
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