The document summarizes a campaign called "Binge-Free 603: What's Your Reason?" that was created to prevent binge drinking among young adults in New Hampshire. Research identified that country-local young adults aged 21-25 were most at risk. The campaign used a social marketing approach on digital platforms like Facebook and Instagram with positive messages reflecting the values of this group. Evaluation found the campaign reached over 3.9 million people and increased engagement on social media and the website. The risk reduction approach and targeting the messaging to a specific peer group was deemed effective for this audience.
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
Century Council - The Other Hangover CampaignErin Lamberty
This book was created while I was president of a student advertising agency for a national competition sponsored by the AAF. I led the team in research, strategy, positioning and media.
Quantifying the Dollar Impact of SharingAileen Cahill
Extremely positive online shares generate a 9.5% increase in purchase intent and bad recommendations have an even larger negative impact of 11%. Read the details of how this translates into the ability to charge up to $9,336 more for a luxury car!
Quantifying the Monetary Value of Social Sharing. New analysis calculates dollar value and influence of sharing on purchase decisions; shows online sharing is nearly equivalent to in-person recommendations.
A student-run campaign created for a Millersville University capstone course. Our agency, Transcend Public Relations created a social marketing campaign for ASSETS, located in Lancaster City, Pennsylvania.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation.
This edition of Arnold On focuses on Content Marketing.
In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content.
We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix.
In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.
PR Campaigns Operation Catnip of Gainesvilleracheleraddatz
This campaign was created as my capstone project for my final public relations course (campaigns). The campaign looked to increase community participation in the spaying/neutering of community (stray) cats in the largest zip code in Gainesville, Fla.
My role in the project was working in a group of five through the ROPES model to create the campaign. I created the logo, overall layout/color scheme and made sure everything was consistent. Also, all team members were responsible for reading copy and making necessary edits.
Accomplishments:
-The team learned about the community's view on the organization. From there, we considered that research in creating the campaign. The organization wasn't very well known, so we made sure to explain the mission while educating the community on the importance of sterilizing cats.
-The group provided OC of Gainesville a communications campaign to implement.
Challenges:
-The organization had little influence in the community, making it more difficult to explain to the target public of zip code 32609.
-OC of Gainesville did not have a website during the planning of the campaign, making it hard to explain the goals and find any primary and secondary research.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
Century Council - The Other Hangover CampaignErin Lamberty
This book was created while I was president of a student advertising agency for a national competition sponsored by the AAF. I led the team in research, strategy, positioning and media.
Quantifying the Dollar Impact of SharingAileen Cahill
Extremely positive online shares generate a 9.5% increase in purchase intent and bad recommendations have an even larger negative impact of 11%. Read the details of how this translates into the ability to charge up to $9,336 more for a luxury car!
Quantifying the Monetary Value of Social Sharing. New analysis calculates dollar value and influence of sharing on purchase decisions; shows online sharing is nearly equivalent to in-person recommendations.
A student-run campaign created for a Millersville University capstone course. Our agency, Transcend Public Relations created a social marketing campaign for ASSETS, located in Lancaster City, Pennsylvania.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation.
This edition of Arnold On focuses on Content Marketing.
In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content.
We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix.
In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.
PR Campaigns Operation Catnip of Gainesvilleracheleraddatz
This campaign was created as my capstone project for my final public relations course (campaigns). The campaign looked to increase community participation in the spaying/neutering of community (stray) cats in the largest zip code in Gainesville, Fla.
My role in the project was working in a group of five through the ROPES model to create the campaign. I created the logo, overall layout/color scheme and made sure everything was consistent. Also, all team members were responsible for reading copy and making necessary edits.
Accomplishments:
-The team learned about the community's view on the organization. From there, we considered that research in creating the campaign. The organization wasn't very well known, so we made sure to explain the mission while educating the community on the importance of sterilizing cats.
-The group provided OC of Gainesville a communications campaign to implement.
Challenges:
-The organization had little influence in the community, making it more difficult to explain to the target public of zip code 32609.
-OC of Gainesville did not have a website during the planning of the campaign, making it hard to explain the goals and find any primary and secondary research.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy. Trust in advertising on branded websites increased 9 percentage points to 69 percent in 2013 as the second most trusted format in 2013, a jump from fourth-place ranking in 2007. Sixty-eight percent of survey respondents indicated that they trust consumer opinions posted online, which ranked third in 2013, up 7 percentage points from 2007.
“While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands,” said Randall Beard, global head, Advertiser Solutions at Nielsen. “On the flipside, earned advertising channels have empowered consumers to advocate for their favorite brands, something that shouldn’t go unnoticed by brand advertisers.”
Presentation delivered at the Canadian Evaluation Society Conference in Toronto in June 2013. The results and process behind the development evaluation and outcome evaluation with the Break It Off social media campaign for youth smoking cessation were discussed.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season.
Being the art director of the team, my duty is to design the book from scratch including color scheme, layout, font, info-graphic, web design, info-visualization and logo design.
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
Composition Project 3: Writing Portfolio
Your Writing Portfolio is an online space where you gather pieces of your writing and
make an argument about how those pieces demonstrate significant development of your writing, your thinking, and/or your research skills. It is also a place where you can address more specifically your relationship to the goals of the course. You will select one of the FWP Outcomes that resonates with you, and you will use reflective analysis as a tool to closely examine a variety of your own compositions over a period of time. Reflective analysis helps you to make an evidence-based argument about yourself, a skill that will benefit you not only here at Drexel, but also outside of Drexel. In your personal, academic, and professional life, it will be important to establish and reflect on goals, to periodically examine what you have accomplished, and to ask critical questions about your learning: What did I hope to accomplish in this class/project/ experience? How did I grow as a person, scholar, or professional? What evidence do I have for that growth? How does this growth prepare me for what is next? In many contexts, you will be asked to discuss, either in person or in writing, what kind of student or employee you will be. In these contexts, it is reflective analysis that will allow you to examine your experience for the evidence you need to construct clear and honest answers for yourself and others.
As you move through the FWP sequence, the Writing Portfolio will give you lots of
practice in doing reflective analysis, which will help you to work toward two of the FWP
Outcomes (and others, too):
1. Students will reflect on their own and others’ writing and communication
processes and practices. They will learn that the term “writer” applies to
themselves and their peers.
2. Students will use writing to embrace complexity and think about open-ended
questions.
The skills you gain by closely examining your compositions, and by making larger claims about your writing abilities based on the compositions you include, will help to prepare you for the reflective analysis you will be asked to do later in your academic and professional life.
English 102 Writing Portfolio and Reflective Analysis Assignment
Your Reflective Analysis should accomplish four tasks:
1. It should make an argument about your writing development. Read the
FWP Outcomes and choose ONE of the Outcomes as the focus for your
argument. You have lots of options here.
2. It should use pieces of your own writing as evidence for your argument.
Specifically, you should integrate the following compositions as sources in
your analysis:
a. 1 major project from 101
b. 1 major project from 102
c. 2 informal compositions from either 101 or 102
d. Any other supporting compositions you would like to use
3. It should do “meta-analysis” of those artifacts as it makes its argument.
Works Cited
Last name, First name. “Title of Project.” Course Title. Professor ______ ______.
Speaking their Language. Sampling and Recruitment Strategies and Consideratio...JSI
This poster will be presented by Fonda Ripley at the American Evaluation Association Conference on October 31, 2018.
Engaging specific, hard to reach populations in evaluation can be challenging. JSI conducted an evaluation of a teen peer crowd segmented social marketing campaign implemented by the Vermont Tobacco Control Program to assess impact on tobacco use among country teens in Vermont.
In October 2022, the COVID-19 Vaccine Collaborative Supply Planning Initiative (VCSP) held its second in-person retreat for its network of stakeholders and partners involved in COVID-19 vaccine supply planning from global, regional, and country levels. During the retreat, each country presented its COVID-19 vaccine supply planning context at a poster reception. Wish you’d been there? Check out the posters here
Expert Panelists: Dr. Jason Reed, Biomedical HIV Prevention
Technical Advisor, Jhpiego & Dr. More Mungati, STAR-L Director, EGPAF, Lesotho
Moderator: Dr. Seema Ntjabane, Care & Treament Specialist, USAID-Lesotho
Expert panelists:
Dr. Tafadzwa Chakare, Technical Director, Jhpiego, Lesotho
Dr. More Mungati, STAR-L Director, EGPAF Lesotho
Facilitator:
Dr. Seema Ntjabane, Care & Treatment Specialist, USAID-Lesotho
Panelists:
Dr. Abiye Kalaiwo is a Public Health Specialist and USAID's Nigeria's technical lead for Key Populations, managing PEPFAR's
single largest Key Populations program. He has over 12 years of experience in HIV and infectious disease programs at the national level.
Dr. Jason Reed offers more than 12 years of experience in public health surveillance and medical epidemiology, specifically in HIV surveillance systems, prevention programming, and implementation research at state, national and international levels.
At the end of the training, participants will be able to:
State the indications for PrEP
State the eligibility for PrEP
Name the 5 main eligibility criteria for PrEP
Explain how to exclude Acute HIV Infection
Expert Panelists:
Dr. Abiye Kalaiwo, Program Manager, USAID/Nigeria
Dr. Jason Reed, Biomedical HIV Prevention Technical Advisor, Jhpiego
Moderator:
Olawale Durosinmi-Etti, JSI Nigeria
Speakers discuss PrEP counseling, special situations, and other topics covered in training modules three and four. During this webinar, expert speakers review key highlights from modules three and four, and respond to questions from participants.
Part one: https://www.slideshare.net/jsi/prep-elearning-discussion-i
Speakers discuss PrEP eligibility, management, and other topics covered in training modules one and two. During this webinar, expert speakers will review key highlights from the first two modules, share Nigeria specific guidance, and respond to questions from participants.
Part 2: https://www.slideshare.net/jsi/prep-elearning-discussion-2
Presentation by Jeff Sanderson at "Post-Ebola Survivors - Research and Recovery Lessons from West Africa," a USAID Brown Bag on May 2, 2019 at USAID/Crystal City.
Together with NIH/PREVAIL, today’s session focuses on learnings from these programs in relation to survivor care and post-outbreak recovery of health services and health systems.
Facilitator: Jeff Sanderson, Team Leader, West Africa Post-Ebola Programs, JSI R&T/APC
The Presenters:
Dr. Libby Higgs, Global Health Science Advisor for the Division of Clinical Research at NIAID, NIH (confirmed)
Dr. Meba Kagone, former Chief of Party for ETP&SS, Guinea, JSI/APC (confirmed)
Dr. Rose Macauley, former Chief of Party for ETP&SS, Liberia, JSI/APC (confirmed)
Jeff Sanderson (for Dr. Kwame Oneill, former Director of the Program Implementation Unit, Ministry of Health and Sanitation, Sierra Leone)
Background:
The Ebola Transmission Prevention & Survivor Services (ETP&SS) program included four components; country programs in Guinea, Liberia and Sierra Leone, and a regional program designed to share best practices and lessons learned.
ETP&SS assisted these governments to prevent further Ebola transmission, reduce stigma and other barriers to care for survivors when accessing health services, support the strengthening of needed specialty services, and build more resilient and self-sustaining health systems.
The regional program sought to ensure the sharing of lessons learned and best practices across the three countries and the region through meetings, exchanges and conferences with partners such as NIH, WHO, and the West African Consortium.
Funded by the Global Health Bureau through the Advancing Partners & Communities Project, John Snow Research & Training Institute implemented the program from July 2016 through July/August 2018.
Implementing ETP and SS: The Liberia ExperienceJSI
Presentation by Dr. Rose Macauley at "Post-Ebola Survivors - Research and Recovery Lessons from West Africa," a USAID Brown Bag on May 2, 2019 at USAID/Crystal City.
Together with NIH/PREVAIL, today’s session focuses on learnings from these programs in relation to survivor care and post-outbreak recovery of health services and health systems.
Facilitator: Jeff Sanderson, Team Leader, West Africa Post-Ebola Programs, JSI R&T/APC
The Presenters:
Dr. Libby Higgs, Global Health Science Advisor for the Division of Clinical Research at NIAID, NIH (confirmed)
Dr. Meba Kagone, former Chief of Party for ETP&SS, Guinea, JSI/APC (confirmed)
Dr. Rose Macauley, former Chief of Party for ETP&SS, Liberia, JSI/APC (confirmed)
Jeff Sanderson (for Dr. Kwame Oneill, former Director of the Program Implementation Unit, Ministry of Health and Sanitation, Sierra Leone)
Background:
The Ebola Transmission Prevention & Survivor Services (ETP&SS) program included four components; country programs in Guinea, Liberia and Sierra Leone, and a regional program designed to share best practices and lessons learned.
ETP&SS assisted these governments to prevent further Ebola transmission, reduce stigma and other barriers to care for survivors when accessing health services, support the strengthening of needed specialty services, and build more resilient and self-sustaining health systems.
The regional program sought to ensure the sharing of lessons learned and best practices across the three countries and the region through meetings, exchanges and conferences with partners such as NIH, WHO, and the West African Consortium.
Funded by the Global Health Bureau through the Advancing Partners & Communities Project, John Snow Research & Training Institute implemented the program from July 2016 through July/August 2018.
Ebola Transmission Prevention and Survivor Services Program, GuineaJSI
Presentation by Dr. Meba Kagone at "Post-Ebola Survivors - Research and Recovery Lessons from West Africa," a USAID Brown Bag on May 2, 2019 at USAID/Crystal City.
Together with NIH/PREVAIL, today’s session focuses on learnings from these programs in relation to survivor care and post-outbreak recovery of health services and health systems.
Facilitator: Jeff Sanderson, Team Leader, West Africa Post-Ebola Programs, JSI R&T/APC
The Presenters:
Dr. Libby Higgs, Global Health Science Advisor for the Division of Clinical Research at NIAID, NIH (confirmed)
Dr. Meba Kagone, former Chief of Party for ETP&SS, Guinea, JSI/APC (confirmed)
Dr. Rose Macauley, former Chief of Party for ETP&SS, Liberia, JSI/APC (confirmed)
Jeff Sanderson (for Dr. Kwame Oneill, former Director of the Program Implementation Unit, Ministry of Health and Sanitation, Sierra Leone)
Background:
The Ebola Transmission Prevention & Survivor Services (ETP&SS) program included four components; country programs in Guinea, Liberia and Sierra Leone, and a regional program designed to share best practices and lessons learned.
ETP&SS assisted these governments to prevent further Ebola transmission, reduce stigma and other barriers to care for survivors when accessing health services, support the strengthening of needed specialty services, and build more resilient and self-sustaining health systems.
The regional program sought to ensure the sharing of lessons learned and best practices across the three countries and the region through meetings, exchanges and conferences with partners such as NIH, WHO, and the West African Consortium.
Funded by the Global Health Bureau through the Advancing Partners & Communities Project, John Snow Research & Training Institute implemented the program from July 2016 through July/August 2018.
These slides were presented by Dr. Henry Nagai during JSI’s Index Testing & Partner Notification for HIV Epidemic Control webinar on April 11th, 2019. Dr. Nagai is currently the Project Director/Chief of Party for the JSI-implemented USAID Strengthening the Care Continuum project in Ghana with a focus on HIV and key populations. Using funding from USAID and PEPFAR, the Project is improving the capacity of the Government of Ghana and civil society partners to provide quality and comprehensive HIV services for key populations and people living with HIV.
HIV Index Testing: The USAID DISCOVER-Health Project Experience in Zambia JSI
This was presented by Kalasa Mwansa during the Index Testing & Partner Notification for HIV Epidemic Control webinar on April 11th, 2019. The USAID DISCOVER- Health Project Experience aims to increase the use of high quality, integrated health services in specific target groups, and to provide integrated health products and services in a sustainable manner. In addition, it aims to contribute to HIV epidemic control and provides HIV index testing at every ART site.
Root Cause Analysis: A Community Engagement Process for Identifying Social De...JSI
This presentation serves as a training of trainers for the root cause analysis process, where participants will be able to train their organizational staff and community members on the process. In addition, it shows how it can be used for community engagement, coalition building, and to identify the root causes of HIV.
Setting Them up for Failure: Why Parents Struggle to Adhere to Infant Safe Sl...JSI
This poster was presented by Christin D'Ovidio at the National Conference on Health Communication, Marketing & Media.
Each year in Vermont, 4-6 infants die of unsafe sleep environments. The Vermont Department of Health contracted with JSI Research and Training Institute, Inc. (JSI), to study the major barriers Vermont parents and professionals face with regard to infant safe sleep. The research examined: what parents know, have heard, or find confusing about infant safe sleep practices; decisions around infant safe sleep practice; and response to existing infant safe sleep materials.
Some of the major themes with implications for future
communication efforts included parents’ need to be respected as good and competent caregivers, the desire for information that addresses the unique sleep challenges in their family, and
a skepticism of infant safe sleep research and messaging.
Although parents are highly motivated to do what is best for their baby and are aware of the basic infant safe sleep guidelines, parents who struggle the follow the guidelines feel they must choose between sleep and safety, or adapt the guidelines as their version of “safe sleep.”These parents feel they are being set up for failure, due to a lack of guidance to get their baby to sleep in a safe sleep environment. Parents want assistance grounded in the reality of the challenges
and choices they face to get their babies to sleep while keeping
them safe.
USAID Community Capacity for Health Program (Mahefa Miaraka)JSI
How Can Population, Health, and Environment Projects Learn from Family Planning High Impact Practices?
JSI’s Yvette Ribaira shares best practices from Madagascar in a new webinar.
On February 6th, JSI population, health, and environment (PHE) expert Dr. Yvette Ribaira shared insights from her experience in Madagascar during a webinar examining the link between PHE programs and high-impact practices (HIPs) drawn from family planning activities.
Watch the webinar here: https://bit.ly/2SKbuvG
Dr. Ribaira, a medical doctor, has spent her career in public health strengthening the Madagascar’s health system, with a specific focus on community health in the last decade. She currently leads the JSI’s USAID Community Capacity for Health Program in Madagascar, locally known as Mahefa Miaraka, which implements the Population Health and Environment (PHE) Activity, funded by Advancing Partners and Communities.
The webinar was hosted by the PACE (https://thepaceproject.org/) (Policy, Advocacy, and Communication Enhanced for Population and Reproductive Health) project and included presenters from the Population Reference Bureau and USAID.
Read more about JSI’s work on population, health, and environment, as well as family planning, in Madagascar and around the world at www.jsi.com
USAID Community Capacity for Health Program (Mahefa Miaraka): Re-engaging Pop...JSI
This presentation was given by Yvette Ribaira at the International Conference on Family Planning (ICFP) in Kigali, Rwanda in November 2018. (This is the English version of the presentation).
In Madagascar, there are 80% endemic species, 80% of the country is rural, 72% of the population is poor, with only 2.7% population growth. There are over exploitation and destruction of natural resources and lack of access to family planning in rural areas.
Program implications:
1. Partnership for integration health, population, environment
2. Coverage in universal health by delegation of tasks to CAs
3. Increased productivity by women and men
Using Demographic Data to Forecast Contraceptive Implant Demand Underestimate...JSI
This poster was presented by Laila Akhlaghi at the International Conference on Family Planning (ICFP) in Kigali, Rwanda in November 2018.
The Family Planning 2020 (FP2020) Initiative was launched in 2012 to address high unmet need for contraception, especially in low and middle income countries. Increasing access to long acting hormonal contraceptives (LARCs), and specifically hormonal contraceptive implants is an important strategy for achieving increases in modern contraceptive prevalence rates (mCPR).
Increasing access to contraceptive implants and ensuring demand is being met begins with accurate forecasting. This step precedes the process of supply planning, procurement, and distribution of these goods to service delivery points (SDPs) that make them available as a choice for women.
Several methods can be used in forecasting demand for contraceptives. How closely does contraceptive implant demand estimated from survey and demographics data align with actual data on insertions collected from service delivery points through eLMIS, LMIS, or DHIS II data?
The findings indicate that demographic estimates underestimate actual consumption for long-term methods. This has implications for the use of survey and demographic data (including CYPs), for forecasting demand for contraceptive implants.
The results also emphasize the importance of establishing and strengthening eLMIS systems that collect supply chain data and the use of this data for operational and management decisions to improve performance. Understanding true demand at the last mile of the supply chain, is an essential data element for managing supply chains. Without this information, supply chain managers have limited ability to increase performance and efficiency of their systems.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
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Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults By Accessing Values in a Peer Group
1. Binge-Free 603: What’s Your Reason?
Preventing Binge Drinking in Young Adults By Accessing Values in a Peer Group
Christin H. D’Ovidio, MFA, CCPH, Karyn D. Madore, MEd, CCPH, Martha Bradley, MEd, Emma Kane, BS, & Faith Buchard, BFA - JSI Research and Training Institute, Inc. for the
New Hampshire Department of Health and Human Services
Implications for research and/or practice:
Binge-Free 603: What’s Your Reason? was a successful campaign. It raised
awareness, as seen by the views and impressions, and increased engagement,
as seen by the shares, comments, likes, video completion rates and filter use.
A longer campaign could be evaluated for campaign ad recall and for harm-
reduction techniques remembered or implemented.
Through our research CHI learned that the final communication plan
needed to adopt a branding and marketing approach that embraced the
core values of the intended audience (Young Adults, Country-Local, Ages
21-25).
Having a brand ambassador would have been helpful, and lent authenticity
to the campaign. For a future campaign iteration, we could engage multiple
brand ambassadors and pay them for social content and potentially event
engagement. (With a higher level of funding)
Some initial campaign engagement was negative. Usually, it was apparent
that the person commenting was practicing excessive binge drinking by
the comment that was made. These people may not be reached by the
campaign message – it may not resonate with them. Testing the final
creative that ran, again, with the priority population – especially those who
are actively binge drinking – may bring out details of how the campaign
could be tailored to appeal to this population more.
Due to a start and stop campaign beginning, some momentum was
lost. Initial responses to posts went away when the campaign was re-
started, and some of the connectivity of the campaign elements became
disconnected for analytics purposes.
The contest was either too difficult, not promoted enough, or not
something this priority audience would do. Further research needs to be
done to understand how to encourage user-created content for the purpose
of campaign promotion.
Background:
Young adult (ages 18 to 25 years) alcohol consumption rates in New Hampshire
are higher than the national average and are the highest in New England. Binge
drinking is defined by the Centers for Disease Control and Prevention as having
five or more drinks within a few hours for men and four or more in a few hours for
women. Young adulthood is a time of rapid social and cognitive development in
which young adults gain greater control over their lives, it also marks a time when
brain development is not fully formed. During young adulthood, the formation of
problem-drinking and excessive drinking can begin.i
Images and use of media, as
well as peer influence, can play a significant role in the perceptions and behavior of
young adults as they navigate this transition2
.
Based on the data, the State of New Hampshire hired JSI Research and Training
Institute, Inc. (JSI) to research and create a young adult binge drinking, prevention
campaign. Prelliminary research indicated that drinking is influenced by youth
(mis)perceptions of how their peers drink. If misperceptions can be corrected,
young adults may drink less.3
Images and use of media, as well as peer influence,
can play a significant role in the perceptions and behavior of young adults as they
navigate the transition from adolescent to young adulthood.4
In addition to social
norming, peer crowds/groups are known to influence young adult styles and music
preference, as well as values and beliefs.5
Studies have found peer crowds/groups
identification relates to behaviors such as substance use and risk-taking.6
Research:
To start, JSI conducted a three-part assessment in August 2017 to understand the
scope of the problem including: 1) a comprehensive literature review of over 80
peer-reviewed journal articles; 2) an environmental scan of current prevention or
harm-reduction campaigns, both in the US and abroad; and, 3) a review of the data
from national and statewide validated assessments.
JSI’s research explored: what peer crowds/groups existed in NH, which young adult
peer crowds/groups were engaging in binge drinking and if peer crowds/groups
could be engaged with value-based, achievable, harm reduction messaging.
Preliminary data annalysis from JSI's state-wide survey, indicated that young
adults (21-25), working and college enrolled, were binge drinking at the
highest rates and that males were binge drinking more frequently and at
higher rates than females.
The findings from the literature review underscored that the key messages
in a health campaign should emphasize the immediate and realistic
consequences of drinking versus the dramatic, extreme or unlikely, long-
term impact.
Young adults prefer a health message that focuses on harm reduction,
responsibility and moderate drinking.
Two phases of focus groups were conducted to understand the factors influencing
young adults’ excessive drinking behavior and how a social marketing campaign,
or behavior-change campaign, might influence them to voluntarily reduce their
risks. The exploratory first phase involved validating six nationally identified peer
groups7
, defining their knowledge, attitudes and practices regarding excessive
drinking and identifying the peer group in NH with the highest risk of binge
drinking. The second phase involved market testing of potential creative material
among the peer group at highest risk. Based on information gathered from the
exploratory focus groups, the country-local peer group was identified as a priority
audience. They represented the group of young adults mostly likely to engage in
risky consumption of alcohol.
Concept testing:
The focus gruop participants unanimously preferred campaign concepts that depict
healthy lifestyles, healthy activities and the personal reasons for avoiding excessive
drinking.
2018JSI Research and Training Institute, Inc.
Program background:
JSI’s research pointed to defining social norms and utilizing a recognized
eper crowd/peer group for a social marketing intervention, including: brand
ambassadors or innovators/early adopters and using the Social Learning Theory as
the guiding theoretical framework.8
The campaign, “Binge-Free 603: What’s Your
Reason?”, utilizes positive messages espousing values consistent with this group
and using images of activities that young adults in NH spend time doing such as:
hiking, ATV use, mountain biking, fishing, kayaking, skiing, or snowboarding
instead of showing people partying. The campaign emphasizes the immediate
and realistic consequences of drinking versus the dramatic, extreme or unlikely,
long-term impacts and depicts healthy lifestyles, healthy activities and utilizes
positive messages with values consistent with the NH county-local peer group.
The campaign is solely digital, it uses images of positive activities that reflect the
values of its audience; it includes real stories of young adults with their reasons for
drinking in moderation.
Communication Strategies:
Create a brand that encompasses the values of the peer crowd/group
identified to be most at-risk for binge drinking behavior, Country-Locals;
Meet our audience where they are by implementing a digital campaign on
social media platforms;
Engage our audience by creating sharable content on social media with
messaging that relayed their values; and
Create content that resonated with the audience and that provided health-
risk-reduction information relative to binge drinking.
To determine which advertising channels would be most effective for the campaign
focus group participants were asked to list their most used social media platforms.
Facebook and Instagram were the most used channels, and Snapchat and YouTube
were subsequently ranked.
Communication Channels:
Facebook: Facebook was rated as the most used social media channel
by focus group participants. The advertisement targeting capabilities of
Facebook are unparalleled.
Instagram: Instagram was rated as the second most used social media
channel by ocus group participants. The picture-sharing platform is
owned by Facebook, thus allowing for the same precision when targeting
advertisements as Facebook does.
Snapchat: Snapchat was rated as the third most used social media channel.
Snapchat advertising is a relatively new feature of the platform which means
that the market is not as oversaturated with advertisers as Facebook and
Instagram are.
YouTube: YouTube was rated as the fourth most used social media channe.
YouTube advertisements are the most cost-efficient way to run public
health public service announcements (PSA’s), costing only a few cents per
advertisement view.
Google Search and Display Advertisements: Digital advertisements were run
on Google Search and on Google’s Display network with a specific focus on
certain keywords for search, and an interest in websites topics relevant to
the Country Local peer group for Google Display. It is digital best practice
to pair a social media advertising campaign with a digital media buy as this
ensures that the campaign reaches a broader audience as not everyone in the
intended audience uses Facebook. For those that do use Facebook, seeing
similar campaign creative on their favorite mobile apps and websites creates
additional brand awareness and can increase brand legitimacy.
A/B testing was conducted on every social media channel except for YouTube
and Snapchat. A/B testing is when you run two advertisements targeting the same
audience at the same time in order to test which advertisement performs better.
Evaluation Methods and Results:
Key Performance Indicators:
Engagement - Reactions, comments, and shares on social media
advertisements
Impressions and click through rates from digital and social advertisements
Campaign landing page site traffic
The first week of the campaign saw 64 Facebook fans, 280 Facebook post
engagements and over 27K YouTube views. The campaign was taken off-line for
almost a month, upon its return, in just over two weeks, it increased Facebook fans
by 50%, and had 61K YouTube video views, while the website had 1.7K monthly
active users. Given the duration and funding, evaluation efforts were focused on
short-term outcomes and key performance indicators, such as engagement and
user-generated content.
Campaign Outcomes:
The estimated total reach of the Campaign across all digital and social media
channels was over 3,932,163 impressions served to NH young adults.
The number of visits to the campaign website was 7,133.
75.67% of website visitors were between the ages of 18 and 34.
NH doesn’t have a massive population that uses snapchat. 5,500 shares of the
filter on the snapchat platform.
YouTube video ads were viewed to completion 136,308 times. (View Rate
34% - Industry average 29.6%)9
Campaign Elements:
Four videos featuring NH young adults
Facebook page: www.Facebook.com/BingeFree603
Instagram page: www.Instagram.com/BingeFree603
Campaign website: www.BingeFree603.org
YouTube account, www.youtube.com/channel/UC1OG9gs6aWfWm1DQlEtt_VQ
Snapchat Filter
Video Contest
Conclusions:
Binge-Free 603 highlights the benefits of and normalizes performing a desired
behavior and increases the cost of engaging in competing behaviors and is effective
for engaging young adults. Choosing a risk reduction message over an abstinence
message for an alcohol campaign for this audience is effective to garner engagement.
Digital media can be an effective and targeted approach with a social marketing
campaign. Campaign materials should refer to a trusted source that will help to
increase the understanding of what to do to reduce excessive drinking for all viewers,
in addition to promoting positive behaviors.
1 Muthén, B.O., and Muthén, L.K. The development of heavy drinking and alcohol-related problems from ages 18 to 37 in a U.S. national sample. Journal of Studies on Alcohol 61:290–300, 2000. PMID:
2 Moreno MA, Whitehill JM. Influence of Social Media on Alcohol Use in Adolescents and Young Adults. Alcohol Research : Current Reviews. 2014;36(1):91-
3 Sessa FM. Peer crowds in a commuter college sample: The relation between self-reported alcohol use and perceived peer crowd norms. 2007, Journal of Psychology, 141(3):293-305.
4 Moreno MA, Whitehill JM. Influence of Social Media on Alcohol Use in Adolescents and Young Adults. Alcohol Research : Current Reviews. 2014;36(1):91-
5 Falllin A, Neilands TB, Jordan JW, Hong JS, Ling PM. Wreaking “Havoc” on smoking social branding to reach young adult “partiers” in Oklahoma. Am J Prev Med 2015;48(1S1):S78-S85.
6 Sussman S, Pokhrel P, Ashmore RD, Brown BB, Addictive Behaviors 32 (2007) 1602–1627
7 Moran MB, Walker MW, Alexander TN, Jordan JW, Wagner DE. Why Peer Crowds Matter: Incorporating Youth Subcultures and Values into Health Education Campaigns. AJPH, 2017. 107(3): 389-395.
8 Bandura, Albert. Social Learning Theory. Englewood Cliffs, N.J.: Prentice Hall, 1977. Print.
Bandura, A. (1989). Social cognitive theory. In R. Vasta (Ed.), Annals of child development. Vol.6. Six theories of child development (pp. 1-60). Greenwich, CT: JAI Press.
9 Industry averages cited from: The Big Picture 2017 Benchmark Report, Strike Social healthcommunication.jsi.com