The document discusses measuring results and behaviors for goal setting. It emphasizes defining specific, achievable goals with clear objectives and performance standards. Areas of focus, objectives, and standards for measuring results are identified. Determining accountabilities includes considering the impact and consequences of job duties. Objectives should be specific, challenging, agreed upon, significant, prioritized, time-bound, achievable, communicated, flexible, and limited in number. Both behaviors and results can be measured using comparative systems like ranking or absolute systems like checklists.