This document provides tips for optimizing a website for search engine rankings. It begins with an overview of how search engines work and the difference between SEO and SEM. The main part of the document outlines the presenter's "5 secrets to search success": 1) using web analytics to measure SEO performance, 2) conducting keyword research, 3) ensuring good crawlability of the site, 4) creating unique, high-quality content, and 5) obtaining and maintaining relevant inbound links. The presentation concludes with recommendations for some free SEO tools.
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
Presentasjon ved Norsk Ortopedisk Forening (NOF) sitt høstmøte i Oslo 2009.
Bakgrunn og formål
Mikrofraktur har vært brukt ved små traumatiske defekter hos unge idrettsutøvere så vel som ved store degenerative lesjoner hos eldre pasienter. Noen ganger kan det være vanskelig å klassifisere brusklesjoner som enten traumatiske eller degenerative. Det synes rimelig å tro at enkeltstående defekter oftere er forårsaket av et traume mens flere defekter oftere representerer en degenerativ leddlidelse eller gjentatte mindre traumer. Formålet med denne studien var å belyse indikasjonstilling for mikrofraktur ved å sammenligne klinisk resultat hos pasienter med én versus flere leddbruskskader.
Pasienter og metoder
Vi inkluderte pasienter 60 år og yngre med 1-3 symptomatiske full-tykkelse leddbruskskader i kneet verifisert ved artroskopi. Vi ekskluderte pasienter med røntgenologisk artrose, aksefeil, instabilitet eller manglende evne til å fullføre rehabiliteringsregimet. Mikrofraktur ble utført med artroskopisk teknikk ad modum Steadman. Pasientene fulgte et standardisert postoperativ rehabiliteringsregime som inkluderte initial CPM og delbelastning i 6 uker. Reoperasjon av brusklesjonen, unntatt mindre debridement, ble klassifisert som behandlingssvikt (“failure”). Hos resterende pasienter ble klinisk resultat evaluert ved Lysholm score og VAS gradering av smerter og funksjon. Data ble prospektivt samlet inn før operasjonen og ved oppfølgning 2-9 (median 5) år postoperativt.
Resultater
110 pasienter, 64 menn og 46 kvinner, med en median alder på 38 år (15-60) ble inkluderte. Median symptom varighet var 40 måneder (spredning 1 måned - 20 år). Vi behandlet én (n = 76), to (n = 27) eller tre (n = 7) lesjoner med median totalt areal på 4 (1-15) cm2. Totalt 24 failures (22%) ble registrert – 18% i single-defekt subgruppen og 29% i multippel-defekt undergruppen. Hos de resterende pasienter (n = 86), ble Lysholm score, VAS smertescore og VAS
An inside look at how salesforce.com uses CRM data to optimise it's Paid Search Programs. Presented at SMX Sydney 2013 by Mark Vozzo. For more details visit http://blogs.salesforce.com/au/2013/04/smx-sydney-markvozzo.html
Internet Marketing 101 for Education MarketingPhilippe Taza
The internet is where more and more of your prospective student audience is researching education program options. If they can\'t find you on top position of major search engines such as Google, Yahoo and Bing you are missing out!.
This presentation provides internet marketing tips to setup education lead generation using your schools website. Learn about: Search Engine Optimization, Pay per Click Lead Generation with Google Adwords, How to Setup Google Analytics to measure your cost per lead, basic Social Media Marketing Campaign and much much more!
Today, most traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO)
Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility.
Search Engine Ranking Factors Demystified: SEO SignalsTodd Malicoat
My presentation from Search Engine Watch Connect in Miami - Demystifying search ranking factors. While modern search technology is changing the landscape of search engine marketing, the core SEO strategies for organic growth have maintained some level of consistency over time despite added complexities determining relevance. Explore some of the more important factors, and how they should influence your website growth strategy.
A guide for small, mid-size and large businesses to compete successfully in the crawler based search engines like Google, Yahoo or MS Live/MSN Search.
See more articles of mine at
http://www.cumbrowski.com/CarstenC/articles.asp
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
Scott Mowery, Digital Marketing Manager at Cleveland Clinic, presented search engine marketing tips at the Sales and Marketing Executives (SME) of Cleveland Professional Development Day on Feb. 12, 2013.
WordPress is one of the most popular content management systems and powers millions of websites all over the web. Some people mistakenly take WordPress as the answer to their SEO problems, but the fact is that WordPress is a tool that make it easy for anyone to publish and share their voice with everyone around the world. This presentation showcases my experience working with WordPress and how I've achieve results by carefully planning and understanding the SEO process.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Cloudforce Essentials 2012 - 5 Secrets to Winning in Search
1. My 5 Secrets Tips for Winning in
Search
Learn how to get more traffic from Google
Mark Vozzo, Salesforce.com
Online Manager (APAC)
Head of Inbound and Marketing Operations
Cloudforce Essentials
Hash Tag: #cloudforce
Presenter: @markvozzo
These slides are available on our blog:
http://blogs.salesforce.com/au
2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
3. About Me
Mark Vozzo @MarkVozzo
• +10 years in Digital Marketing
• Started as a Webmaster & Developer
• Self taught SEO in late 90’s
• Worked in Media, Technology, B2B & B2C
Fairfax Media Microsoft Salesforce
Search Marketing Analyst (News & Search and Online Analytics Online Manager, APAC (Inbound &
Media Group) Manager, ANZ Marketing Ops)
3
4. Agenda
About Search Engines
How do Search Engines work
The Australian Search Landscape
Difference between SEO vs. SEM
My 5 Secrets to Search Success
1. Analytics
2. Keyword Research
3. Crawl-ability
4. Content
5. Connections
BONUS: 6. Free SEO Tools
Q&A
9. How does a Search Engine work?
Search Engine
Website Spider
Web Browser
Search Box
Web Server
Spam Filter
Search App.
Search Results
HTML, Imag ____________________
____________________
es, etc. ____________________
____________________
________________
Index
10. SEM vs. SEO – What‟s the Difference?
SEM - Search
Engine Marketing
(Paid Search/PPC):
SEO - Search
Engine
Optimisation
(Organic Search):
11. Eye Tracking Study
SEM
Paid
SEO Search
Results
Organic Area
Search
Results
Area
“75%+ of all clicks occur in the Organic (SEO) area, not Paid (SEM) area.”
Source: http://www.slideshare.net/randfish/seo-for-food-bloggers-2012
12. What‟s so great about Ranking #1?
Position Avg. Click-thru-rate (CTR)*
#1 36.4%
#2 12.5%
#3 9.5%
#4 7.9%
#5 6.1%
#6
x4 4.1%
#7 3.8%
#8 3.5%
#9 3.0%
#10 2.2%
* Source:
http://searchenginewatch.com/article/2049695/Top-Google-
Result-Gets-36.4-of-Clicks-Study
“90% of all clicks happen on the 1st page of Google results. If a user doesn‟t find what they are looking, they try again with
a different keyword.”
14. Web Analytics
Keywords
Content
Crawl-ability Connections
“I like Venn diagrams. Here is my SEO framework to Search Success.”
15. Are you running Web Analytics on your site?
Source: 2010 Australian Web Analytics Survey by Bienalto.com
“Tip: Setup Google.com/Analytics (it‟s free) and use Google.com/tagmanager, it‟s free as well.”
16. What are some important searchmetrics?
- Is SEO Traffic increasing and converting?
- What SEO keywords are driving traffic?
- What % is Search traffic?
“Great SEO will build on itself! If you provide consistent, quality content/posts, this will lead to
natural growth in referrals.”
17. Professional Analytics Help & Advice
Below are a few reputable agencies that I know of:
Panalysis.com - Rod Jacka
Bienalto.com - HurolInan
LovesData.com - Michael Mangold
iZillaSearchAndDisplay.com.au - Marcus Falley
Datalicious.com - Christian Bartens
“These agencies are based in Australia. I know the owners/founders of each consultancy and can highly recommend them.”
21. Understand your Customer‟s
Frustrations & Questions
Source Image: http://thematchupszone.files.wordpress.com/2012/04/confused.jpg
22. The Keywords Research Process
Searchers Search Engines Content External Sites
Blogs
Social
Networking sites
News sites
Keywords Keywords on your web Keywords
entered in the Search pages Used in Links
Box
“The Keyword Research process begins with a clear understanding of your customer, their pain
points/problems and what solutions/products they are searching for.”
24. Let‟s say we want to invest in one of these…
…but what do Aussie’s type into Google… “Property” OR “Real Estate” ?
25. Google Trends (free)
www.google.com/trends
Features:
Compare up to 5
different terms.
Filter for Worldwide
or Local trends
Discover other
related terms that
you can add to your
keyword list.
26. What are the most popular search terms?
https://adwords.google.com/o/KeywordTool
Features:
Can compare beyond 5
Keywords.
This tool uses Adwords
data, so use “Exact”
match type for more
accurate SEO traffic.
Discover other related
terms.
27. Some tips on how to expand your keyword set…
Navigation Keywords
Searching for your brand, domain name, office locations
E.g. “Salesforce”, "Salesforce.com“, “Salesforce Sydney Office”
Information Keywords
Searching for solutions and seeking knowledge
E.g. "What is CRM“, "What is Cloud Computing“, “Benefits of SAAS”, “Best
CRM for…”, “How to Setup a CRM System”
Transaction Keywords
Searching with the intent of buying
E.g. "Salesforce Pricing“, “Where to Buy Salesforce”, “How to Buy CRM”
“Put yourself in your customer‟s shoes… What would you type into Google to find your
business? Use the above to help you build out your list of target keywords.”
28. Action List
1. Web Analytics: Setup & Start Measuring.
2. Keywords: What are your Top 10-20 Keywords.
29. Web Analytics
Keywords
Content
Crawl-ability Connections
30. Three C‟s to SEO
Content
(Unique + High
Value)
Crawl-ability
Connections
(Technical +
(Links + Authority)
sitemaps)
31. What is a Search Engine Spider/Crawler/Robot?
Search Engine
Spider
Spam Filter
Search App.
Index
32. Crawl-ability
Search Engines Spiders
Can only read plain text
Can only follow text links
Cannot read words within images
33. How many pages of my site are in Google‟s Index?
Search Engine
Spider
Spam Filter
Search App.
Index
“Rule to Remember: Zero pages indexed = Zero Traffic from SEO.”
34. How many pages of my web site are in
the Search Index?
Advanced Search Operator = [ site:your-domain.com ]
No. of Results:
Google = 2,160
Bing = 561
39. How to fix crawl-ability issues?
1. Build a “Sitemap” page with text links to
all the most important pages of your site.
2. Link to this
“Sitemap” page in
the footer across all
pages of your site
40. Action List
1. Web Analytics: Setup & Start Measuring.
2. Keywords: What are your Top 10-20 Keywords.
3. Crawl-ability: Check web pages are in the index
[site:your-domain.com]
41. Three C‟s to SEO
Content
(Unique + High
Value)
Crawl-ability
Connections
(Technical +
(Links + Authority)
sitemaps)
44. How to Source Content Ideas? Use your Search Box
“Make sure you have content to meet customers needs. Use Internal Search data to identify content gaps.”
46. The Anatomy of a Search Result “Snippet”
Title Tag – 68 Characters Max.
HTML: <title> ... </title>
Description Tag – Focus on the first 160 Characters
HTML: <meta name=“description” content=“…” />
48. Avoid Duplicate Titles and Descriptions
Identical Page
Descriptions.
“Always publish
unique content. If you
have duplicate pages,
Google is only going
to index one URL.”
49. Google Webmaster Tools (Free)
http://www.google.com/webmasters
Duplicate Titles and Meta Description Report
“ All this insight, for free.”
50. How to project manage a SEO project?
List the pages Assign Primary & Work Keywords in to
you want to Secondary Titles & Page Descriptions
optimize. Keywords
“SEO is Science + Art. Choose keywords that are popular (the Science part), work the keyword variations in to sentences that
read well & entice action (the Art part).”
52. Example for a Flash based site
Nice Keyword rich content, lovely
images, superb portfolio etc. all built
in Adobe Flash.
53. Why are Flash Sites a nightmare to SEO?
This website only has
1 page
in Google’s index.
A few reasons not to have a Flash based
website:
1) Google can’t crawl inside
proprietary Flash code
2) Only one chance to be
listed, no matter how much
content you have
3) Your site won’t work on an
iPad
54. Action List
1. Web Analytics: Setup & Start Measuring.
2. Keywords: What are your Top 10-20 Keywords.
3. Crawl-ability: Check web pages are in the index
[site:your-domain.com]
4. Content: Select pages for your SEO project. Assign
keywords, write meta data and content that is unique
& of value.
55. Three C‟s to SEO
Content
(Unique + High
Value)
Crawl-ability
Connections
(Technical +
(Links + Authority)
sitemaps)
56. Links make your website strong
1 Link = 1 Vote
4 types of links:
Internal
Outbound
Inbound
Broken
57. Be careful with whom you engage with…
“Frankly, no SEO at all is better than using one of the „quick and cheap”‟SEO services.”
Source: http://www.copyblogger.com/dangerous-seo @soniasimone
“You should run from any firm that „guarantees No. 1 rank‟. Google cracks down on businesses that sell links to
game their algorithm.”
66. Action List
1. Web Analytics: Setup & Start Measuring.
2. Keywords: What are your Top 10-20 Keywords.
3. Crawl-ability: Check web pages are in the index
[site:your-domain.com]
4. Content: Select pages for your SEO project. Assign
keywords, write meta data and content that is unique
& of value.
5. Connections: Use keywords in your links. Refrain
from buying links. Fix broken links.
70. Google Webmaster Tools (Free)
http://www.google.com/webmasters
“Remember: Google provide over 90% of all search queries in Australia. Best to leverage their tools.”
71. Google Webmaster Tools (Free)
http://www.google.com/webmasters
Top Pages Report
“This report tells us me often our Top Pages appear in the Search results and are clicked on
(CTR = Click Through Rate).”
72. Google Webmaster Tools (Free)
http://www.google.com/webmasters
Top Keywords Report
“This report tells me the Top Search Queries that resulted in one of our pages appearing in the
Search Results and how many clicks we got.”
73. Google Webmaster Tools (Free)
http://www.google.com/webmasters
Site Performance Report (Site Speed)
“This report tells us how long it takes Google to crawl our site. A “slow” rating would suggest we need to
change hosting providers, upgrade our CMS System/Servers.”
74. Google Webmaster Tools - Help
www.youtube.com/watch?v=tQQmq9X5lQw
Tips
- Subscribe to
GoogleWebmasterHelpYoutube Channel
- Follows these folks at Google:
Matt Cutts @mattcutts
MaileOhye @maileohye
“If you are serious about doing SEO yourself or in house, invest time into learning how to use Google
Webmaster Tools. It could save you $1,000 in SEO agency fees.”
76. Local SEO Help is available…
Stew Art Media - http://stewartmedia.biz
2a/14 Lionel Rd, Mt Waverley, VIC. 3149
Ph: +61 3 8545 5900 @StewArtMedia
Contact: Jim Stewart
FirstClick Consulting - http://www.firstclickconsulting.com
Suite 1.03, 164-168 Greville Street, Prahran, VIC, 3181
Ph: +61 3 9945 8179 @first_click
Contact: Mark Armstrong
78. Action List
1. Web Analytics: Setup & Start Measuring.
2. Keywords: What are your Top 10-20 Keywords.
3. Crawl-ability: Check web pages are in the index
[site:your-domain.com]
4. Content: Select pages for your SEO project.
Assign keywords, write meta data and content that
is unique & of value.
5. Connections: Use keywords in your links. Refrain
from buying links. Fix broken links.
6. BONUS – SEO Tools: Use Google Webmaster Tools
to uncover SEO issues.
79. Question Time
Mark Vozzo
Email: mvozzo@salesforce.com
LinkedIn: linkedin.com/in/markvozzo
Twitter: @markvozzo
Event: #cloudforce
Download slides at: http://blogs.salesforce.com/au
82. Resources: News, Blogs and Consultants
SearchEngineLand.com(News)
SearchEngineWatch.com(News)
Bruce Clay(SEO Consultants)
SEOmoz(SEO Consultants)
SEOToolbar (free) (By Aaron Wall)
83. More Resources: Articles, eBooks and Videos
9 Tips for Writing Effective SEO Content – Marketing Profs
10 Ways to make your business Google Friendly from
Google’s Chief Technology Advocate - SmartCompany
Google’s SEO Starter Guide (PDF Download)
6 Part video on the Google SEO Starter Guide
- Thanks Aussie Web Conversion (Brisbane)
info@aussieweb.com.au
86. Credible Sources that I refer to…
smallbusinesssem.com
@MattMcGee
bruceclay.com/au/seo-hierarchy-of-needs.htm
@BruceClay
“Rely only on reputable sources. I have printouts of these up on my pin board in the office.”
87. Search Engine Ranking Factors
http://seomoz.org/article/search-ranking-factors
Rand Fishkin
www.seomoz.org
@RandFish
“An excellent resource. See what a panel of SEO experts from across the world are seeing.”
88. Search Engine Ranking Factors
http://seomoz.org/article/search-ranking-factors
Rand Fishkin
www.seomoz.org
@RandFish
“An excellent resource. See what a panel of SEO experts from across the world are seeing.”
Editor's Notes
Be careful what to read on the Net about SEO. There are some techniques that could end up hurting your rank rather than helping.
Be careful what to read on the Net about SEO. There are some techniques that could end up hurting your rank rather than helping.