This study evaluated the effectiveness of pictorial cigarette warnings in Taman Dengkil Jaya, Selangor from the public's perspective. A survey of 375 residents found that most respondents perceived images of neck cancer (28%) and lung cancer (26.7%) as the most effective warnings for motivating smoking cessation, while images of foot gangrene (58.4%) were seen as least effective. Among current smokers, neck cancer images (34.5%) were most likely to be considered effective for quitting, and foot gangrene images (64.3%) as least effective. The researchers concluded pictorial health warnings can reduce tobacco use if images that motivate quitting are selected and updated over time.

1. Abu Bakar A M; Norhazwany MS, Amalina A Cyberjaya University College of Medical Sciences PERCEPTIONS ON THE EFFECTIVENESS OF PICTORIAL WARNINGS – A cross-sectional study in Taman Dengkil Jaya, Selangor

15. RESULTS Most effective pictorial warning ranked as perceived by smokers

18. Reference 1 Miller CL, Hill DJ, Quester PG, Hiller JE, Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number Tob Control. 2009 Jun;18(3):235-7. 2. Miller CL, Hill DJ, Quester PG, Hiller JE, Response of mass media, tobacco industry and smokers to the introduction of graphic cigarette pack warnings in Australia. Eur J Public Health. 2009 3. Hammond D, Fong GI, Borland R, Cummnings KM, McNeill A, Driezen P. Text and graphic warnings on cigarette packages: findings from the international tobacco control four country study. Am J Prev Med. 2007 Mar;32(3):202-9. 4. Chapman S, Carter SM, "Avoid health warnings on all tobacco products for just as long as we can": a history of Australian tobacco industry efforts to avoid, delay and dilute health warnings on cigarettes. Tob Control. 2003 Dec;12 Suppl 3:iii13-22. 5. Hammond D, Fong GI, Borland R, Cummnings KM, McNeill A, Tob Effectiveness of cigarette warning labels in informing smokers about the risks of smoking: findings from the International Tobacco Control (ITC) Four Country Survey Control. 2006 Jun;15 Suppl 3:iii19-25.

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