Downloaded 178 times
Uploaded byMousselmal Tarik
51,534 views
Pepsi Gravitational Field
The document outlines a design strategy for Pepsi called "BREATHTAKING" that draws inspiration from Pepsi's branding history and universal design principles to create a new identity. It explores how investigating a brand's roots can help propel it forward. The strategy aims to shift Pepsi from a conventional to innovative brand by developing an iconic shape based on geometric patterns found in past packaging. Circles placed in a specific proportional relationship are used to derive the new Pepsi identity and logo. Color palettes and dimensional effects are also discussed to enhance the multi-dimensional brand experience.
![Intro to Arch Week 4 [compatibility mode]](https://cdn.slidesharecdn.com/ss_thumbnails/week4compatibilitymode-120414125508-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
![Best of interior design by] pwschmid@gmail.com](https://cdn.slidesharecdn.com/ss_thumbnails/04bestofinteriordesignbypschmid-120712014532-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
![5G Explained! A High Level Overview [Introduction]](https://cdn.slidesharecdn.com/ss_thumbnails/5gexplainedahighleveloverview-260119165306-cc137a3e-thumbnail.jpg?width=640&height=640&fit=bounds)
