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A case study for Designing and Managing Services by Nevin Padiyath.
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Parkway Group Hotels
1.
2.
3.
Parkway Pantai
4.
Around the world
5.
Mission Patient Care Oncology Neuorology Optometry Fertility
6.
Around the Clock
Service
7.
Patient Empowerment
8.
Parkway Patient Assistance
9.
Caters to All
10.
Luxury Services
11.
Insurance
12.
Employee Training
13.
Employee Training
14.
Invite Specialists
15.
Medical Tourism
16.
Joint Ventures
17.
Summary Parkway Pantai • Healthcare
Company • High Quality Patient Care Services • 24 hrs • PPA • Insurance
18.
Summary (Contd) Marketing • Employee
Training • Invite Specialists Medical Tourism • $10 Billion industry • Joint Ventures
19.
Sky is the
limit!
20.
Disclaimer • Created by
Nevin Padiyath during a Marketing internship under Professor Sameer Mathur of IIM Lucknow.
Download now