KOTAK REPORT

2
A
Report On a Practical Training
At
Kotak Mahindra Bank Ltd.
PREPARED BY:-
NAME - Vaibhavi Yogesh Shah
CLASS - S.Y.B.B.A.
ROLL NO - 132
COLLAGE - Maharaja Sayajirao University
FACULTY - Faculty of Commerce
COURCE - Bachelor of Business Administration
ACADEMIC YEAR - 2013-2014
TENURE OF TRAINING - 14.5.2013 to 15.6.2013

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Preface
In today’s world due to the rapid globalization
and industrialization there is an extreme need to
skilled and trained managerial personnel in each
and every field. Owing to this aspect Maharaja
Sayajirao University had made efforts by B.B.A
programme.
As everyone knows that there is a vast
difference between the theoretical and practical
field of studies. The students should know how
knowledge of the various related subjects are
applicable in practical field; this becomes
inevitable as per only reason that simply, the
students working of the firm, its problems and the
applicationsof the theoretical concepts which they
have been studying. Hence in this context the
industrial training provides the opportunity to the
students to increase and develop their knowledge
and skills.
This report is based on the practically of
various concepts, ideas, procedures of management
field, it contains the general information of Kotak
Mahindra Bank Ltd.

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ACKNOWLEDGEMENT
I am Vaibhavi Shah a student of Maharaja
Sayajirao University. I am glad to present this report.
This report contains the practical training analysis and
about the “Kotak Mahindra Bank Ltd” In this one
month training period it was indeed a glorious and
memorable experience for me to undergone training on
the firm.
I would like to thanks to the company and its staff
especially Mr. steny shahidharan sir of kotak Mahindra
bank ltd who helped me throughout the training and
provided me all the data and help me in finding solution
and practical problem related to the management of the
bank .

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Introduction
Multiple businesses. One brand.
Kotak Mahindra is one of India's leading banking and
financial services groups, offering a wide range of financial
services that encompass every sphere of life
Kotak Mahindra Bank Ltd is a one stop shop for all banking
needs. The bank offers personal finance solutions of every
kind from savings accounts to credit cards, distribution of
mutual funds to life insurance products. Kotak Mahindra
Bank offers transaction banking, operates lending verticals,
manages IPOs and provides working capital loans. Kotak has
one of the largest and most respected Wealth Management
teams in India, providing the widest range of solutions to high
net worth individuals, entrepreneurs, business families and
employed professionals.

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Vision
The Global Indian Financial Services Brand
Our customers will enjoy the benefits of dealing with a global
Indian brand that best understands their needs and delivers
customized pragmatic solutions across multiple platforms.
We will be a world class Indian financial services group. Our
technology and best practices will be bench-marked along
international lines while our understanding of customers will
be uniquely Indian.
We will be more than a repository of our customers' savings.
We, the group, will be single window to every financial
service in a customer's universe.
The Most Preferred Employer in Financial
Services
A culture of empowerment and a spirit of enterprise attract
bright minds with an entrepreneurial streak to join us and stay
with us.
Working with a home grown professionally managed
company, which has partnerships with international leaders,
gives our people a perspective that is universal as well as
unique.

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The Most Trusted Financial Services Company
We will create an ethos of trust across all our constituents. Adhering
to high standards of compliance and corporate governance will be an
integral part of building trust.
Value Creation
Value creation rather than size alone will be our business driver.

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GENERAL INFORMATION
 NAME OF THE UNIT :
Kotak Mahindra Bank Ltd
 LOCATION & REGISTERED OFFICE:
Kotak Mahindra Bank Ltd
Akota, Vadodara Branch,
Ground Floor, Shop No.5 &6,
Kalpataru Complex,
Fp-13, Akota, Tp_1
Opp Devdeep Nagar
, Old Padra Road,
Vadodara-390020.
 YEAR OF THE BANK ESTABLISHMENT: February 2003
 ESTABLISHMENT OF O.P.ROAD BRANCH : 30 November
2012
 BANK: Kotak Mahindra Bank
 STATE : Gujarat

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 DISTRICT : Vadodara
 BRANCH : Akota Branch Baroda
 IFSC CODE : KKBK0002744
 BRANCH CODE : 002744
 FARM OF ORGANISATION: service sector
 SIZE OF UNIT: Large Scale Unit
 MANAGING DIRECTOR: Mr. Uday S Kotak
 BRANCH MANAGER: Mrs. Nirali Haribhakti
 TOTAL UNITS:
Alkapuri –Kotak Mahindra Bank
Trident circle, Trident Complex – Kotak life insurance
Karelibaug-Kotak securities
VIP road – Kotak Mahindra Bank Ltd
 WEBSITE: www.Kotak.com
 PHONE NO.: 18001026022
 EMAIL ID: service.bank@kotak.com

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Awards
Banking
ICAI Award
Excellence in Financial Reporting under
Category 1 - Banking Sector for the year ending
31st March, 2010
Asia money
Best Local Cash Management Bank 2010
IDG India
Kotak won the CIO 100 'The Agile 100'
award 2010
IDRBT
Banking Technology Excellence Awards Best
Bank Award in IT Framework and Governance
Among Other Banks' – 2009
Banking Technology Award for IT
Governance and Value Delivery, 2008
IR Global Rankings
Best Corporate Governance Practices - Ranked
among the top 5 companies in Asia Pacific, 2009
Finance Asia

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Best Private Bank in India, for Wealth
Management business, 2009
Kotak Royal Signature Credit Card
Was chosen "Product of the Year" in a
survey conducted by Nielsen in 2009
IBA Banking Technology Awards
Best Customer Relationship
Achievement - Winner 2008 & 2009
Best overall winner, 2007
Best IT Team of the Year, 4
years in a row from 2006 to 2009
Best IT Security Policies &
Practices, 2007
Euro money
Best Private Banking Services (overall),
2009
Emerson Uptime Champion Awards
Technology Senate Emerson Uptime
Championship Award in the BFSI category, 2008

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History and Development
Kotak Mahindra Bank Ltd is a charter member of financial
planning standards board India (FBSB India) and it
encourages financial planning and certified financial planner
(CEF) certification
Milestones that have shaped the Kotak Mahindra Group, since
1986
Since the inception of the erstwhile Kotak Mahindra Finance
Limited in 1985, it has been a steady and confident journey
leading to growth and success. The milestones of the group
growth story are listed below year wise
Kotak Mahindra Bank is an Indian financial service firm
established in 1985. It was previously known as Kotak
Mahindra Finance Limited, a non-banking financial company.
In February 2003, Kotak Mahindra Finance Ltd, the group's
flagship company was given the licence to carry on banking
business by the Reserve Bank of India (RBI). Kotak Mahindra
Finance Ltd. is the first company in the Indian banking history
to convert to a bank. Today it has more than 363 branches,
20,000 employees and 10,000 crore in revenue.[2]
Mr. Uday Kotak is Executive Vice Chairman & Managing
Director of Kotak Mahindra Bank Ltd. In July 2011 Mr. C.
Jayaram and Mr. Dipak Gupta, whole time directors of the
Bank, were appointe Joint Managing Directors of Kotak
Mahindra Bank. Dr. Shankar Acharya is the chairman of
board of Directors in the company.
The Bank has its registered office at Nariman Bhavan,
Nariman Point, Mumbai.

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History
It bought stressed assets from a number of banks, at full loan
value of 1,000 crores in 2005. In January 2011, the bank
reported a 32% rise in net profit to 188 crores for the quarter
ended December 2010 against 142 crores the corresponding
quarter last year. Kotak Mahindra bank also reached the top
100 most trusted brands of India in The Brand Trust Report
published by Trust Research Advisory in 2011.
Year Milestone
1986
Kotak Mahindra Finance Limited starts the activity of
Bill Discounting
1987
Kotak Mahindra Finance Limited enters the Lease and
Hire Purchase market
1998
Enters the mutual fund market with the launch of Kotak
Mahindra Asset Management Company.
2000
Kotak Mahindra ties up with Old Mutual plc. for the
Life Insurance business.
2003
Kotak Mahindra Finance Ltd. converts to a commercial
bank - the first Indian company to do so.
2005 Launches a real estate fund
2006
Bought the 25% stake held by Goldman Sachs in Kotak
Mahindra Capital Company and Securities
2009 Kotak Mahindra Bank Ltd. Opened a representative

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office in Dubai
2011
Kotak Mahindra Bank Ltd entered into a Business
Cooperation arrangement with CIMB Group, Malaysia.

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Type Public
Traded as
BSE: 500247
NSE: KOTAKBANK
Industry Financial service
Founded
1985 (as Kotak Mahindra
Finance Ltd)
Headquarters Mumbai, Republic of India
Key people
Uday Kotak (Vice Chairman)
& (MD)
Products
Deposit accounts, Loans,
Investmentservices,
Business banking solutions,
Treasury and Fixed income
products etc.
Revenue
10,963 crore
(US$1.9 billion)(2011)[1]
Net income
1,569 crore
(US$270 million)(2011)
Website www.kotak.com

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Accounts and
services
Current account
Term deposit
Safe deposit
lockers
Financial inclusion
Saving account

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Saving Account
Advantage of kotak Mahindra bank is that it gives 6.0%
interest p.a. on your Savings Account balance over Rs. 1 lakh.
And 5.5% p.a. on balance up to Rs.1 lakh to customers, rather
than other bank only give up to 4.0% interest only.
There are mainly three accounts important which can be
opened in cities.
 Ace saving account
 Pro saving account
 Edge saving account
Ace saving account
The Kotak Ace Account is the top-end variant of the Kotak
Savings Account, where you also enjoy a wide range of free
services and greater financial flexibility
The Kotak Ace Savings Account with maximum free
banking services.
This top end Savings Account variant is suited for those who
would like to avail maximum banking and investment related
benefits, over and above the numerous FREE services provided
by the Kotak Pro Savings Account.
Some of the extra benefits of the Kotak Ace Savings Account
include:
 Free Access to all Domestic VISA ATMs
 Free Gold Debit Card for 1st Year.
 Free add-on and supplementary debit card for 1st Year.

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 Three NMC Waived Edge Savings Accounts for family
members*
 Free Demand Drafts (Unlimited at Kotak locations)
 Free RTGS
 Extended Debit Card withdrawal limit of Rs. 1.75 lac per day
through ATM / POS
 15% Discount on Locker Rent *
 Waiver on first year Demat Annual maintenance charge
 Free outstation cheque collection
Note: customers can enjoy the advantages of the Kotak Ace
Savings Account by maintaining an Average Monthly Balance of
Rs. 50,000.
Edge saving account
The Kotak Pro Savings Account is the most recommended of
our Savings Account suite. It offers you the 'best in class'
features at a very manageable monthly average balance. As
you glance through the numerous features and benefits of this
account, you will quickly see why this is truly the new age
savings account
The Kotak Pro Savings Account with additional free banking
services.
This account is ideally suited for those who are interested in availing
banking related benefits, as well as taking advantage of the numerous
FREE services provided by the Kotak Pro Savings Account.
Some of the key advantages of the Kotak Pro Savings Account
include:
 Free Access to all Domestic VISA ATMs
 Free Gold Debit Card for 1st Year
 Free Classic Debit Card

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 One NMC Waived Edge Savings Account for your family
member*
 Free cash pick-up / delivery (5 calls per month)
 Free instrument pick-up / delivery (5 calls per month)
 Free NEFT through Net banking
 Free Cash withdrawal from any Kotak Branch across India.
 50 % Discount on first year Demat AMC
Note: customers can enjoy the advantages of the Kotak Pro Savings
Account by simply maintaining an Average Monthly Balance of Rs.
20,000.
Edge saving account
The Kotak Edge Account is the basic variant of the Kotak
Savings Account. It has been designed to suit the
requirements of the new age professional, who wants a bank
account to provide that little bit extra to be able to live life
worry-free.
The Kotak Edge Savings Account with peace of mind.
This account is ideally suited for those who are interested in
availing of the banking related benefits, without the additional
FREE services provided by the Kotak Pro Savings Account.
Some of the key benefits of the Kotak Edge Savings Account
include:
 Free Access to all Kotak Mahindra Bank VISA ATMs.
 Free Classic Debit Card for 1st Year
 Free At-par Cheque (up to 25 leaves per qtr.)
 Free Phone Banking, Net Banking, Mobile Banking and SMS
Banking
 Free NEFT through Net banking

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Note: customers can enjoy the advantages of the Kotak Edge Savings
Account by simply maintaining an Average Monthly Balance of Rs.
10,000
Current account
Accounts designed for small-mid size business or an enterprise
Kotak Mahindra Bank offers you unparalleled advantages with its
three Current Account offerings. Whether you have a small/ mid size
business or you are an enterprise spread across multiple locations in
the country, you would find a Current Account that's just designed for
you. With features ranging from Free DDs, Free Cheque Collection,
Free At -Par Cheque facility to Free Trading Account & free Demat
Account, and more!
Neo Current Account
Features & Benefits
 Charges Reversal offer
 Maintain an average balance of Rs 25,000 or more in your
account & get 50% of all charges levied, maximum up to Rs
1000, for the services availed during the financial year, reversed
after each financial year! Please Note: AQB NMC charges shall
be excluded. Average balance shall be calculated over the term
of the account in every financial year. The account should be
open & should not be in temporary overdraft or dormancy at the
end of the year
 Unsecured Overdraft Facility
 Demand Drafts - Enjoy the benefit of DDs payable at more
than 125 Kotak branch locations & more than 1000 Kotak non-
branch locations at very nominal charges!

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 Free NEFT - All NEFT transactions done through Net Banking
are absolutely free! Transfer funds across all major banks
covering more than 10000 branches at more than 200 locations
pan India
 Free RTGS
 Free At - Par Cheques
 Faster Cheque Collection
 Better Forex Rates & Efficient Trade Services
 Multi - City Banking
 Business Debit Card with Access at all Domestic VISA and
Cash net ATMs
 Free Cash Deposit at Home Branch-Every month you can
deposit cash at home branch absolutely free up to Rs 2 lakhs.
 Cash /Cheque Pickup and Delivery-You can use our 'Home
Banking' service for cash pick up or delivery from/to your
doorstep upto Rs. 5 lakhs at very nominal charges. You can also
use this service for cheque pick up and DD delivery.
 Beat Cheque Pick-up-You can get all cheques which are to be
deposited in your account, picked up from your office every day
at a very nominal charge!
 SMS Requests and Alerts-Our SMS Requests & Alerts service
enable you to track your account transactions through your
mobile phone. You shall receive weekly SMS alerts for account
balance! Also any large credits/debits, balance below AQB, SI
failure and SI successfully executed shall be intimated to you
via SMS alerts. You can also request your account balance, last
3 transactions details & cheque book by SMS sent to
9971056767 / 5676788
 24 x 7 Phone Banking-Our 24-hrs Customer Contact Center
offers you personalized service round the clock. Just pick up the
phone and call us on our toll free number 1800 102 6022 pan
India.
 Net Banking-Log on to our website to avail of our highly
convenient Net banking services such as:
1. View account balances
2. Download account statement
3. Online tax payments through E tax

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4. Fund transfer
5. NEFT payments
6. RTGS payments
7. Utility Bill payments through Bill Pay
8. Credit Card payments through Visa Money Transfer
9. Buying / redemption of mutual funds
Edge current account
Features & Benefits
 Kotak ActivMoney - ActivMoney gives you the unique
opportunity to maximize your returns while offering liquidity at
the same time. Daily balances in your Current Account, above a
certain amount are automatically swept into fixed deposits. The
'swept out amount' is brought back into the account to meet
fund requirements when the account balance goes below the
threshold level. So you not only enjoy attractive returns on
your idle balances but also maximize liquidity.
 Unsecured Overdraft Facility
 Free Demand Drafts
 Free NEFT
 Free RTGS
 At - Par Cheques
 Free Cheque Collection
 Better Forex Rates & Efficient Trade Services
 Multi - City Banking
 Business Debit Card with Access at all Domestic VISA and
Cashnet ATMs
 Free Cash Deposit at Home Branch
 Cash /Cheque Pickup and Delivery
 Beat Cheque Pick-up
 SMS Requests and Alerts
 Net Banking

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Pro current account
Key Features
 Free DDs, NEFT, RTGS & at - par cheque book
 Free cheque collection
 Free cash deposit at home branch
 Free Home Banking service
 Kotak ActivMoney
 Unsecured overdraft facility upto Rs.10 lakhs
Elite current account
Key features
 Free cheque collection
 Unsecured overdraft facility up to Rs.10 lakhs
Ace current account
Key Features
 Free cheque collection & free cheque returns
 Unsecured overdraft facility upto Rs.10 lakhs

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Term deposit
Tax Saving Deposits
Save tax along with great returns over the investment in Kotak
Mahindra Bank's Tax Saving Term Deposits. The regular Tax Saving
products are available to all resident individuals, HUFs and Minors
and the senior citizens' Tax Saving products are available to resident
individuals above the age of 60 years.
 Reap the benefits of Tax Saving on an amount between Rs. 100
to 100,000 in multiples of Rs. 100.
 Choose to receive interest quarterly or keep it invested till
maturity.
 Tax Saving Deposit can be booked for min 5 year up to 10 year.
Sr. No Particulars Regular (Rs.) Sr Citizen (Rs.)
A Tax Saving Term Deposit amount 10,000 10,000
B Immediate Tax saving (Tax-30.90%) 3,090 3,090
C Effective investment (A-B) 6,910 6,910
D Maturity amount after 5 Yrs 15,227 15,605
E Total Pre Tax Benefit (D-C) 8,317 8,695
F Rate of interest 8.50% 9.00%
G Effective Annualized Yield (5 Yrs) 16.63% 17.39%

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 Interest rates for Tax Saving TDs for general customers as well
as senior citizen are applicable as per their normal schedule.
 Partial withdrawal / premature withdrawal are not allowed.
 TDS will be applicable as per existing guidelines.
 Nomination facility is available.

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Senior citizen deposit
To facilitate senior citizens with maximum returns over Term
Deposits, Kotak Mahindra Bank offers special rates on these deposits.
All Resident Indians Individuals, above 60 years of age can avail
benefits of this scheme. New customers need to submit a valid age
proof along with the application.
You can book a Term Deposit with an interest payout frequency
which suites your requirement i.e. Monthly or Quarterly and you can
also keep it invested till maturity.
Key Features
 Ease and convenience of operation
 Liquidity through overdraft or sweep-in facility
 Partial / Premature withdrawal of Term Deposit permitted.
 Nomination facility available
Recurring Deposit
A small saving made every month can bring you one step closer to
your dreams. Make the smarter choice and save with Kotak Recurring
Deposit and maximize the returns from your savings.
With Kotak Recurring Deposit, make savings a habit with monthly
investment amounts as low as 100/-
Watch your money grow:
Per Month RD Instalments (
)
RD Tenure
(Months)
Maturity Amount (
)
5000 12 62900
24 131486

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36 206274
Interest calculated at 8.75% p.a. Senior Citizens earn additional
0.50%. After maturity amounts have been rounded off to the nearest
rupee. Interest rates are subject to change from time to time.
Key Features
 Enjoy easy payment options from your Savings/Current
Account
 No TDS applicable on recurring deposits
 Simple, safe & risk averse investment option
 Nomination facility available
Sweep-In Facility
With Sweep-In-Facility you can Link your existing Term Deposit to
your Savings or Current Account. In case of a shortfall in the account
in processing a debit instruction, the deficit is taken care of by
withdrawing an exact value from your Term Deposit. The deposit is
broken in units of Re 1/- thereby giving you the convenience of
getting payments processed with ease ensuring complete peace of
mind.
Features & Benefits
 Link your Term Deposit to Savings Account or Current
Account.
 Earn applicable interest on the money till it is swept-in the
account, while the remaining Term Deposit amount will fetch
you interest of Term Deposit at the contracted rate.
 Only an exact amount required to make up for the deficit in the
account is withdrawn from your Term Deposit in the units of

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Re. 1/- thereby giving you the convenience of getting payments
processed with ease ensuring complete peace of mind

 Only the principal amount of the Term Deposit will be
considered for the sweep-in facility
 Multiple Term Deposits can be linked to your Savings account.

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Safe Deposit Lockers
Kotak Mahindra Bank offers you Safe Deposit Locker facilities which
can be utilized to safe keep your important documents, jewellery and
other valuables.
Key Features
 Easy availability and access
 Convenient sizes
 Hassle-free payment
 Nomination for Safe deposit Lockers
Features & Benefits
 Easy availability and access
You can plan your visit and access your locker on all working
days during banking hours.
 Convenient sizes
Choose your own locker size, from a range of options - small,
medium and large.
 Hassle-free payment
You can set-up standing instructions on your Savings Account,
to pay your annual locker rent.
Our Locker Facility enables you to avail Locker in your home
branch without the constraint of maintaining a linked deposit.
You can also opt for Nomination facility.
 Nomination for Safe deposit Lockers
1. Nomination facility is available to Individual/ Joint hirer/s
of Safe Deposit Locker.
2. Nomination can be made in favour of only one individual.

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3. Safe deposit lockers hired in the names of a minors, the
nomination shall be made by the natural guardian/s or
court appointed guardians.
4. In the event of the death of a locker-hirer/s for which there
is a nomination on record the contents of the locker will be
released to the nominee of the hirer, without insistence on
a succession certificate or probate of the Will from the
legal heirs of the deceased customer.
5. In case of death of a sole locker-hirer without nomination,
but there is a probated will available; access will be given
to the Executor / Administrator.

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Loans
Kotak Mahindra Bank presents Personal Finance - the single
expert source for all your financial needs. Unexpected
expenses, education, wedding in the family, home
improvement or that long awaited vacation.
Learn more about Loans:
 Home Loans
 Personal Loans
 Kotak Stock Ace
 Gold Loan
 Education Loan
Home loan
At Kotak Mahindra Bank, we offer highly customized facilities of
availing home loans. Importantly, we appoint a dedicated manager
who takes customers through the entire process, starting with the
filling in of the application forms and culminating in the loan
disbursement process. This otherwise seemingly difficult process is
made simpler and more convenient for the customer. Sometimes,
customers are unable to spare that extra time from their hectic
schedules, and the Bank Doorstep Service makes the home buying
process seamless and pleasurable. A relationship that is happy from
the start is extended through the attention the customer gets through
his loan repayment tenure and beyond.
We believe that in order to succeed, we need to offer not only
competitive products, but also the best possible service and value-
added features and benefits. In a market where the basic product is
largely similar, the differentiator is our ability to understand the
customer's need completely and structure the value-adds
appropriately. It is with this thought in mind that we innovate
constantly, based on our interaction with the customer.

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Features & Benefits
The key advantages of Kotak Mahindra Bank Home Loans are:
 High Eligibility for Businessmen
 Doorstep Service
 Attractive Interest Rates
 Simplified Documentation
 Insurance Options to cover your home loans at attractive
premium
 Quicker Turnaround time
Personal Loans
Our Personal Loans help to make a difference in your life. No matter
what your financial needs are - unexpected expenses, school fees,
wedding in the family, home improvement or that long awaited
vacation. Whatever the occasion, our range of Personal Loans can
help.
The procedure is simple, documentation is minimal and approval is
quick.
Features & Benefits
 Avail loans from Rs 50,000 - Rs.15 lakhs*: You can avail of a
loan from Rs 50,000 - Rs.15 lakhs* for any purpose based on
your income and repayment capacity and fulfill all your
financial needs.
 Quick approval: With a Kotak Mahindra Bank Personal Loan,
you are not far away from making your dreams come true. In as
less as 72 hours you can turn your dreams into reality.
 Minimal paperwork & hassle free processing: Our minimal
document requirements leave you tension and hassle free.
Additionally, worries are kept at bay, as no security or collateral
is required.
 Flexible repayment options: Our flexible loan tenors range
from 12 - 60 months for salaried customers and from 12- 36

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months for businessmen / professionals, which don't overburden
you with a worry to pay heavy EMIs.
 Convenience of service at your doorstep: Our Loans are just a
phone call away; you can fix an appointment with any of our
representatives and they could assist you in all your loan
formalities.
Kotak Stock Ace
Kotak Stock Ace provides gives you the opportunity to capitalize on
your investments by providing liquidity against your investment in
marketable securities like equity shares, mutual funds, etc by way of
an overdraft facility.
In addition you can enjoy the benefits of our current account &
convenience banking like:
Key Features
 Multi-city banking
 Complete online access to your funds, for banking and
investment ease
 Debit Card Access to the entire ATM network
 24/7 free Phone Banking service
 SMS Alerts Service
Gold Loan
Kotak Mahindra Bank now presents Kotak Gold Loan that offers
quick and easy financing at very attractive interest rates. With this
offering, Kotak brings to you a product designed to make your future
full of golden opportunities and growth.

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Key Features
 Instant loan
 Utmost safety of your gold
 Minimal documentation
 Higher Loan to Value
 Easy repayment with multiple modes
 Overdraft facility
 Need not be an existing Kotak Bank customer
Education Loan
A loan that helps you fulfills all your educational needs.
Education is the most important investment one makes in life.
Therefore, Kotak Mahindra Bank brings to you Education Loans,
which aims to finance the meritorious students for pursuing higher
education (professional or technical) in India and abroad.
Features and benefits:
 You can avail a loan of up to Rs. 10 Lacs* for education in
India and Rs. 20 Lacs* for education abroad based on your
income and repayment capacity to fulfill all your financial
needs.
 Quick approval with a Kotak Mahindra Bank Education Loan,
you are not far away from making your dreams come true.
 Our minimal documentation requirements leave you relaxed.

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LOCATION ADVANTAGES
- This branch has chosen the location of the unit at about 6
to 7 K.m away from the Baroda city because of few
reason
- In that area there were no more other existing bank
- The munjmahuda area is now developing more n more
this days due to many companies which are located in
outskirts.
- Nearby area all customers can also get home banking
facility , they no need to run far away
- Many high class and rich people, and foreigners and do
these transactions here because there are many
hotels/restaurants and hospital in vincity.

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Marketing
Department
It is clearly said that Marketing Department is the Front Face of any
organization or branch/bank. This is said because marketing is the
only means from where the consumers can know about the upcoming
products of the firm or organization, which indirectly gives result in
increased sales of products.
Marketing in other sense means promoting the product
publicity and to bring revenue through sales. Marketing Department
does the function of creating demand in people & generates sales
from it.
Kotak Mahindra Bank Ltd is having a full-fledged marketing dept.
where all the functions related to marketing are performed. As a part
of marketing strategy Kotak Bank has increased its home banking
facility in each and every area.
PRODUCT PLANNING:-
At kotak branch the market division set up a team which
surveys & researches into the need of the customers. When branch
launches any new product. For. e.g.-when Kotak bank introduced its
silk product especially for women. This product is mainly for

37
woman’s who would love to watch movies every month, so the movie
Ticket where also available or cash back facility. Firstly needs to be
known and as per that facility may be available, silk account also
provide junior account free with mother. Also the safety lockers and
credit cards were given .Hence, the marketing department informs
production department to produce according to the needs of
consumers.

38
MARKETING RESEARCH
Marketing research may be defined as scientific & controlled
process of gathering non-routine information regarding the product &
its market condition. It helps the management to solve problems.
Marketing research concentrates on the study products planning
& development, effectives of personal selling, advertising & sales
promotion, distribution system, marketing strategies, market
competition, buying behavior & attitude of consumer.
Marketing research is carried out periodically with the help
from the students who approach “Kotak Mahindra Bank Ltd” for
industrial training. Survey is conducted by the students doing B.B.A.
/M.B.A. under the guidance of “Marketing Department”. At the end
of the survey, the results are verified & conclusion is abstracted.
The survey form is to be filled by consumers who enjoy the KOTAK
benefits or who don’t have that facility in others government Bank.
Likewise the need of different types of consumer can be known and
improvement can be made further.

39
JUST A MOMENT
Name –
Contact no –
Business/work place/job-
Which bank you are working with?
Does u get 6% interest in your transaction in saving
account?
Do you had problems or forget to pay any bills?
Are you in any need of loan?
Are you interested in banking with kotak Mahindra
Bank Ltd?

40
(Notice-this are the forms to be filled up by new or any old customers
for feedback and suggestions)
TARGET MARKET OF KOTAK MAHINDRA BANK LTD-
All the customers of the whole city Baroda is the target
market for Kotak Mahindra Bank. Also the town of Baroda city is the
target market Kotak transaction & its products. To reach each and
every houses and aware about the products through any media like
advertising in television, posters, seminars etc

41
Kotak Mahindra Bank
Parent Company Privately owned bank
Category Banking Services
Sector Banking and finance
Tagline/ Slogan Let’s make money simple
USP Professionalism in Banking
STP
Segment Individual and Industry banking
Target Group Investment Sector
Positioning Complete Banking solutions
SWOT Analysis
Strength
1. Innovative financial products of diverse
categories
2. Kotak Mahindra Finance Ltd. is the first
company in the Indian banking history to
convert to a bank
3. Comprehensive Cash Management
System
4. Has over 20,000 employees
5. Customer account base of over 2.7
million
Weakness
1. Lesser penetration as being late entrants
2. Low publicity and marketing as
compared to other premium banks in the
urban areas

42
Opportunity
1. Increase in Industry banking
2. Explore opportunities abroad by
International banking
Threats
1. Economic slowdown
2. Highly competitive environment
3. Stringent Banking Norms
Competition
Competitors
1. Axis bank
2. Union Bank of India
3. Federal bank

43
HUMAN REASOURCE
DEPARTMENT
RECRUITMENT, SELECTION & INDUCTION
Recruitment Procedure:-
Recruitment is the process of collective data and
information about these Candidates who are willing to do job in
the Organization.
They are using both types of sources for recruitment.
Sources of Recruitment:-
1. Internal Sources
2. External Sources
1) INTERNAL SOURCES :-
Internal sources means employee are recruited from
within the organization. These types of sources are include
transfer promotion, devotion depreciation etc. Generally these

44
sources are given primary important when there is need for
recruitment of a person.
For a specific post in Kotak Branch is using these sources
extensively as circular is passed in the organization. When is a
post vacant due to retirement death present employee? When
they are really competent are given opportunity if being
permeated to higher post. This is done on the base of their past
working records or performance during one or ability to door with
responsibility granter also.
2) EXTERNAL SOURCES :
External means employees are HR recruitment outside the
organization. These types of sources (Include advertisement
education for technical institutions brought employment exchange
etc) are of vital importance to the organization because it gives
fresh out looks to the organization.
“Kotak Mahindra Bank also conduct campus interview in
education in all colleges like M.S.University and Gujarat
University and many more. They select according to the marks
scored or different types of skill they required. Sometimes direct
recruitment is practical through application from candidates.

45
SELECTION
“Selection is the process of choosing the individuals who
process the necessary skill, abilities and personality to successfully
fill specific jobs in the organization”. Selection process consists of
identifying the need for a job, defining the requirements of the most
position and the jobholder, advertising the position and choosing the
most appropriate persons for the job. Recruiting employees with the
correct skills can recruit workers at a wage or salary that the business
can afford will reduce costs.
SELECTION PROCESS
INVITING APPLICATION
PRELIMINARYINTERVIEW
SELECTION INTERVIEW
EMPLOYMENT INTERVIEW
CHECKING OF REFERENCE
GROUP DISCUSSION
PHYSICAL EXAMINATIONS
FINAL SELECTION

46
EMPLOYEE SELECTION PROCESS
Employee selection is the process of putting right men on
right job. It is a procedure of matching organizational requirements
with the skills and qualifications of people. Effective selection can be
done only when there is effective matching. By selecting best
candidate for the required job, the organization will get quality
performance of employees. Moreover, organization will face less of
absenteeism and employee turnover problems. By selecting right
candidate for the required job. Origination will also save time and
money. Proper selecting of candidate takes place during selection
procedure. All the potential candidates who apply for the given job
are tested.
But selection must be differentiated from recruitment,
though these are two phases of employment process, recruitment is
considered to be a positive process as it motivates more of candidates
to apply for the job. It creates a pool of applicants. It is just sourcing
of data. While selection is a negative process as the inappropriate
candidates are rejected here. Recruitment precedes selection in
staffing process. Selection involves choosing the best candidate with
best abilities, skills and knowledge for the required job.
The Employee selection process takes place in following order:-
1. Preliminary Interviews: - It is used to eliminate those candidates
who do not meet the minimum eligibility criteria laid down by
the Organization. The skills, academic and family background,
competencies and interests of the candidate are examined during
preliminary interview. Preliminary interviews are less
formalized and planned than the final interviews. The
candidates are given a brief up about the company and the job
profile and it is also examined how much the candidate knows

47
about the company. Preliminary interviews are also called
screening interviews.
2. Application Blanks: - The candidate who clear the preliminary
interviews are required to fill application blank. It contains data
record of the candidates such as details about age, qualification,
reason for leaving previous job, experience, etc.
3. Written Tests: - Various written tests conducted during selection
procedure are aptitude test, intelligence test reasoning test,
personality test, etc. These tests are used to objectively assess
the potential candidate. They should not be biased.
4. Employment Interviews: - It is a one to one interaction between
the interviewer and the potential candidate. It is used to find
whether the candidate is best suited for the required job or not.
But such interviews consume time and money bot. Moreover
the competencies of the candidate cannot be judged. Such
interviews may be biased at times. Such interviews should be
conducted properly. No distractions should be there in room.
There should be an honest communication between candidate
and interviewer.
5. Medical Examination: - Medical test are conducted to ensure
physical fitness of the potential employee. It will decrease
chances of employee absenteeism.
6. Appointment letter: - A reference check is made about the
candidate selected and then finally he is appointed by giving a
formal appointment letter.

48
First of all for qualified personnel this unit gives
advertisement in daily newspaper for particular vacancy and the
qualification for that particular post. The persons who have interested
for that post, they can apply for this job in the company.
After all the application, they are to be scrutinized. This
person who is found to be suitable for job they are to send call letter
for interview. In interview, the personnel manager, marketing
manager and selection committee ask different types of question to
the candidates. These questions are related with the general
knowledge and for a particular job. The person, who is found to be
suitable in interview, is selected as an employee of “Kotak Mahindra
Bank Ltd”
INDUCTION PROCEDURE
Induction is a technique which a new employee is
Real-labilitiated in to the charges surrounding and introduced for
the practices policies and purpose of the organization.
.
TRAINING AND DEVELOPMENT
Every organization need to have a trained
employee Kotak Bank being a developed Branch had realized
the importance of training for their employee. It is always
necessary to raises the skill level and increase adaptability of
employee. Training is a process of leaving sequence of

49
programmed behavior. It is a molding or employee present
skill in the light of the requirements of the organization.
Training schedule of kotak bank is prepared as under:
 Identifications of the training needs.
 Training records of all employees.
 Training feedback.
Kotak Mahindra Bank gives the following two types of training:-
1) ON THE JOB TRAINING :
Coaching
Mentoring
Job rotation
Job instruction
2) OFF THE JOB TRAINING :
A)LECTURES :
The Kotak branch has organizing behavior of expects to
provide off the job training to its managerial personnel. The
lectures are organized with co-ordination with various institutes
.
B)SELECTIVE READING :
The union is provided training of this kind to its
employees.
C)STIMULATING :
Stimulating technique like role playing is applied for
training for managerial personnel. In additions of this the

50
union also takes up programs for productivity and mental
witness and stability. It also helps to increase potential of the
employee. They also call for co-ordination meeting of
various departmental heads
PERFORMANCE APPRAISAL
Performance appraisal is the step where the management fined
affective work. Performance appraisals a process of evaluating on
employee performance of a job terms of its requirements. Bank
prepares confidential reports for each and every individual generally
this system of performance appraisal is followed by the government
sector organization various departmental head regularly prepared
reposts regarding the performance of the sub-ordinates.
This report is kept confidential and it is as used for future
reference. Whenever necessary the report is looked upon the non to
non appraisal is done. In this performance appraisal period
employees appraisal period employees records from is as the under:-
A-1 Employee No.
B-1 Personnel Data
Name of Employee
Resignation, Division
Qualification
Joining Data
Last Data of promotion
Date of Issue
Date of retirement.

51
WAGES AND SALARY – ADMINISTRATION
In Kotak bank compensation is a comprehensive from which
include wage salaries and all other allowance and benefits salaries
are paid on monthly basis or on the bases or on basis of work done.
At the end of the month personnel department send the order to
timekeeping office to submit the files of workers attendance and aim
the bases of that they decide the wages and salary of employee. In
kotak bank Wages and Salary are paid after 4 the date of every month
respectively. The Account department pays wages and salary detail
pay is calculated by adding benefits and subtracts the deduction of
P.F. and E.S.I schemes.
Some incentive were also give to sales department employees for
extra charges of petrol and oil,
Data charges of cell phones and others activity.
TIME KEEPING SYSTEMS
Time keeping is one of the important things that for each and
every of the Employee working hours should be fixed.
Office timing:
9.30 p.m. to 08.00 a.m.
Only 2 holidays per month are allowed more than that there salary is
to be cutoff.

52
EXECUTIVE SUMMARY
The Kotak Mahindra Bank Ltd. Represents system management
of all types of transaction. Profitability of this bank increase year to
year.
Study of the Kotak Mahindra Bank Ltd is inspiring me to take
finance in future. Its origin and history also understanding the
company and finance highlight of the company after completion of
industrial training .We gain lots of knowledge about the management
of the company.
The main objective of the industrial is practical knowledge
about practical work in the company and how to manage to work.
Without the organization this type of the bank is still stage of the
development of India.
I visited Bank and had my great experience to get
knowledge what happened in real finance of business. In company
profit, I can know when the bank is started.
In marketing department I can know the sales department
activity.
I can get the sufficient information regarding finance department
because of the finance planning, capitalization stock, capital structure
and other information.

53
CONCLUSION
These 4 weeks in training has really helped me a lot to gain
of practical knowledge from the first day itself. It was so gratifying to
work with the Kotak Bank. The internal management of the firm is
excellent. It was good and memorable experience to undertake the
project work in Kotak Branch. I have nearly learned about all the
process.
I must record one aspect that rapid progress has been made
by this unit and will get rapid success. The workers of the unit are
working by taking the goal of the firm into consideration. The bank
has an efficient management and good co-ordination between various
departments. The employees working in the bank are very much
trained and experienced they are given good facilities that motivate
the employees to the work. As there is short for success the bank is
outing more efficient to become a No.1 Bank in India. From seeing
the entire department, I can conclude that the bank had best, delight
future for the coming year.
I gain lot of knowledge from The Kotak Mahindra Bank
Ltd. . I also got to know about the critically handling the situation.

55
Bibliography
 www.kotak.com
 http://aboutus.kotak.com/kotak-
mahindra-group/our-businesses.html
 http://www.kotak.com/bank/perso
nal-banking/cards/.html

KOTAK REPORT

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