Pepsi was invented in 1898 by Caleb Bradham, a pharmacist who was experimenting with combinations of spices, juices, and syrups to create a refreshing new drink to serve to his customers. He succeeded in inventing Pepsi, which became very popular. For Pepsi to appeal to youth today, the company needs to update their website, launch an advertising campaign with a new tagline to promote a zero-calorie drink, and leverage social media platforms by updating their history and developing mobile applications.

1. PEPSI
T h e iT a s t e

2. The Legacy
• THE SUMMER OF 1898, A YOUNG
PHARMACIST NAMED CALEB
BRADHAM BEGAN EXPERIMENTING
WITH COMBINATIONS OF SPICES,
JUICES AND SYRUPS, TRYING TO
CREATE A REFRESHING NEW
DRINK(&thankfully not cartoon characters)
TO SERVE TO HIS CUSTOMERS. HE
SUCCEEDED BEYOND ALL
EXPECTATIONS, INVENTING THE

3. The issue
• For a youth
oriented band,
there is a steady
decline in the
search and
interest.
• The website looks
more like a
washing powder
creating lather

4. Marketing Strategies
Old School New School

5. Steps to be implemented
• Website needs to be graphically better.
• An Advertising Campaign with a new
tagline bringing the buzz back for the new
product to be launched, the zero calorie
drink. To go from a fat ass to a that ass!!! Follow

6. Contd.
• Strike a chord with the masses,
bringing back the memory of pepsi
candies from childhood days.

7. Social Media
• In India, Pepsi has already benefited from
the association with the cricket team and
MTV.
• Next steps:
– Update anecdotes from over the years
– Develop applications for the cellphone
platforms, iPhone, Android and Blackberry
– Get a music piece associated with Pepsi.