Hudson's Coffee Marketing Campaign Pitch

1. Carter In TAS Agency
Hudson’s Coffee Marketing Campaign

2. Why are we here?
• 1. Analyse your current and potential target
market
• 2. Analyse your insignificancy of current
communication tools
• 3. Revise and launch new advertising and
promotional strategies for your business

3. Target Market
• Age :over 19 years old,
• Gender: no gender preferences,
• Income: medium to high income customer
groups
• Where: customers who pass by the coffee
shop
• Loyal customers : previous customers who had
good experience.

4. Insignificancy of Marketing
Communication Tools
•Advertising,
•Sales promotion
•Sponsorship
Marketing
•Point of Purchase
Communications

7. Advertising
• TV
• Internet
• Posters
• Radio
• Flyers

8. Sponsorship Marketing
• Charity organisations
• Passive expecting sponsorship for other events

9. Sales Promotion
• Discount for second cup
• Discount during some period
• Offer extra oz of coffee

10. Point of Purchase Communications
• Loyalty program
• Taglines
• Coupon redemption
• Shelf-talkers, window clings, Vans

11. New Campagin
• Slogan: Hudson’s Coffee, the way we offer you
a pleasant day
• Goal: increase 5-10% customers in next three
months
• Changes to Target Audience: Create higher
and popular brand recognition and brand
awareness to audience

12. New Campagin (cont.)
• Communication Tools
Advertising: TV, radio, social media
Promotion: specific coffee discount or extra
offer during specific weeks
Sponsorship: More public attractive events
needed
POP communication: Shelf Talker, clear posters,
and attractive taglines to let customers notice