Pepper Tap, an online grocery delivery app founded by Navneet Singh, is closing its operations due to stiff competition from Grofers and Bigbasket. It had roughly 20,000 daily orders through its inventory-less business model but struggled with glitches integrating its app with partner stores, meaning customers couldn't see full product selections. While it started well by saving customers' time, Pepper Tap will now focus on building a standalone logistics company to compete with delivery startups.

1. PEPPER TAP -THE END OF JOURNEY
 Pepper Tap is closing its operations mainly due to
stiff competition from Grofers and Bigbasket
 Pepper Tap was founded by Navneet singh and
was one of the top three grocery apps
 It has roughly 20,000 orders delivered daily with a
business model of 100% inventory less model

2. GOOD START
 It was easy to use and the USP of the service
included saving the time of people and bringing
items to their doorstep and thus avoiding long
queues.
 It tied up with numerous local stores and was doing
great

3. PROBLEMS
 The integration of the app with the partner stores
suffered with some glitches
 There were many stores and hence customers
were unable to see the entire range of choices and
even essential items were missing from the
catalogues
 The problem can be fixed by helping the stores to
use electronic inventory management and billing
sytems and in case of hypermarkets using the data
from their stores and transferring it to pepper tap

4. THE END
 The company also suffered from huge discounts
offered .The company had promised a two hour
delivery promise .The CEO wanted the company to
be known fro its logistics hence it was decided to
halt the operations in certain cities with small
customer base.
 Hence focus is in now on building a logistics
company to compete with startups like Delhivary,
Flipkart