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People on bbccouk_pitch_nov2012
- 1. People Find people Explore by people Discover content through people Follow people
- 2. This is a pitch made for the BBC Connected Studio on UX+D, on 22 October 2012. It’s research and exploration only.
- 3. NEWS KNOWLEDGE SPORT & LEARNING ACTOR ATHLETE REPORTER SCIENTIST CHEF PEOPLE ACROSS PRODUCTS TV RADIO
- 4. NAME
- 5. Why now? Pips: Contributor model launch I+A: Prioritising people data Press Association: Linked data for people and orgs BBC linked data platform
- 7. BBC Talent Source: BBC Annual Report Spending TALENT £203m BBC ONLINE £186m REST OF THE BBC £4,687m
- 8. What are users looking at? Source: Hitwise, iStats / Comscore Week Running Up to Episode 1, Strictly Come Dancing, August 2012 BROWSERS Dani Harman 117,000 Victoria Pendleton 114,000 Colin Salmon 103,000 Kimberley Walsh 85,000 Louis Smith 77,000 Denise Van Outen 67,000 0 50,000 100,000
- 9. Top Search Terms Driving Traffic Source: Hitwise to Wikipedia UK Week to 22 September 1 Wikipedia 1.02% 2 Google 0.34% 3 Wiki 0.15% 4 Svengali 0.13% 5 Facebook 0.100% 6 Ronnie Biggs 0.071% 7 Emma Kennedy Emma Kennedy 0.066% 8 Alex Kingston Alex Kingston 0.066% 9 Downton Abbey 0.060% 10 Gangnam Style 0.059% 11 Innocence of Muslims 0.050% 12 Saman Rushdie 0.048% 13 Hayley Evetts 0.048% 14 Slurry Pit 0.047% 15 YouTube 0.045%
- 10. Google Trends Source: Google Trends People vs Brands Brian Cox Wonders of the Solar System
- 11. People Outlast Brands Stephen Fry 2010 Stephen Fry on Wagner 2006 2012 Gay On Secret Life of a The Inside Manic Depressive 2008 The Machine That Made Us (Gutenberg Press) 2012 Fry’s English Delight 2009 Last Chance To See 1986-1989 BLACKADDER 2012 1989-1995 A BIT OF FRY & LAURIE 2003- QI 1990-1993 JEEVES & WOOSTER
- 18. NEWS KNOWLEDGE SPORT & LEARNING ACTOR ATHLETE REPORTER SCIENTIST CHEF PEOPLE ACROSS PRODUCTS TV RADIO
- 35. Credits
Editor's Notes
- What we’ve been thinking about: People who are relevant to more than one part of the service on bbc.co.uk --
- What we’re proposing: -- canonical, pan-product presence for some key people on the BBC
- So why now?
- From TV POINT OF VIEW --- some evidence we’ve been looking at --- Round audience relationships with people who appear on the bbc.
- BBC spend on Talent. Annual report 2011:
- Very often, the most popular content around TV prog is profile pages. The people whose story the programme tells. For ep 1 of strictly In top 10 pages – these --- – profile pages about celebs.
- Beyond bbc.co.uk – This is top search terms which drove traffic to Wikipedia UK – in week of 22 Sept -- --- this week, Emma Kennedy won Celebrity Masterchef on the BBC Alex Kingston was in Who Do You Think You Are on the BBC
- This is from google trends – Compares search volume for ‘Brian Cox’ and ‘Wonders of the Solar System’
- So we might say --- PEOPLE OUTLAST BRANDS While we’re at it – Stephen Fry is a clear example of what someone like S Fry provides to the audience People as EMOTIONAL NAVIGATION -- a safe guide through diff topics that might be new to you --- That means journeys across networks and channels too --- Casting use people as programme junctions -- in the same way Schedulers use time
- Happens all the time. Victoria Pendleton example: In August, she was Golden Girl of the Olympics In September, she was on Woman’s Hour --- sensitive, beautifully handled Jenni Murray interview about stress of superstardom in her sport – and self harm In October, she was on Strictly. http://www.bbc.co.uk/sport/olympics/2012/athletes/a131e9fb-1aba-48e7-a74d-581c36f196a7 http://www.bbc.co.uk/sport/olympics/2012/athletes/a131e9fb-1aba-48e7-a74d-581c36f196a7 http://www.bbc.co.uk/programmes/b006m8dq/profiles/victoria-pendleton
- Social media intermediates brands in favour of relationships with People –
- Everyone mentioned so far is ‘BBC Talent’ – got a contract with the BBC But there are also people who appear every day on the airwaves – with value beyond money -- Guests Uncredited performers --- And in the archive… National…
- And global.
- -- example: Brian Cox
- What do users want? The most popular search terms round Brian Cox include SOLAR SYSTEM PHYSICIST BBC
- What B Cox is to audiences: An expert on Space – and Physics Presume also – approachable, unstuffy – somebody who’s on panel shows, as well as intelligent docs Really important goal of capturing his Person-ness -- ALIVE NESS --- PARTICULAR CHALLENGE: Given Twitter – audiences can talk directly to B Cox, WHAT CAN WE OFFER --- UNIQUELY? [top panel] First off, Iconic clip – -- the thing that really sums him up -- that great clip of solar eclipse over the Ganges – pushing 1 million views on YouTube. Starting idea here is a kind of first-person, mini-Desert Island Discs for the internet … His first person suggestions of what’s inspirational + useful in his field of expertise – So that should include what started him being interested --- maybe James Burke from the 1970s maybe the episode of Tomorrow’s World with Kraftwerk great ondemand content about SPACE and innovation --- maybe Planet what might inspire your kids --- K+L stargazing guides Maybe points to *his* non-bbc stuff – books, apps, website --- on basis that it’s very editorially relevant here, re pol guidelines
- Programmes *about* Brian Cox – Desert Island Discs has unique place here --- Brian Cox in his own words --- auto / biography
- As you’d expect, you’d also find here – -- the latest progs he’s in, with details of where you can watch them
- And his BBC biography – - key events in B Cox’s life – -- all his bbc content that you can look at / watch / listen to, arranged by date of publication.
- Because B Cox has also been a musician, the ‘Musician’ tab on r/h side goes to a facet showing all music info (ref: bbc.co.uk/music)
- That enables some other stuff. If you follow Brian Cox on twitter – https://twitter.com/ProfBrianCox
- It would be cool if, next time you logged in to bbc.co.uk – we recognised that -- discreet little prompt to offer you everything about him on bbc.
- And --- If we’ve got the data round Brian Cox, we can Syndicate it. So this is Ulrick’s facebook page – He’s ‘liked’ Brian Cox --- So now he’ll see, on his wall, whenever Brian Cox’s progs are on the BBC. That’s something most recently suggested by users in iPlayer on TV – qual report just out. And also in our ‘meet the audience’ session in Salford.
- This is mock up of the canonical bbc page for Brian Cox appearing in Google So: one-service approach reaps the search traffic prompted by our programmes
- Here we are in iPlayer, looking at a B Cox ep. Approach should be: WHAT’S THE USER NEED IN THIS PRODUCT CONTEXT? Suspect the user need here is --- - More about him as a presenter and scientist – his CREDENTIALS the full person --- not just him in this programme, or just a list of current ondemand eps he’s in So I suggest --- Link from his name in the running text in the synopsis to the canonical pan-bbc Brian cox page
- Might not always be the case. News story – B Cox is going to be in an ep of Doctor Who – --- prime user need: see that Doctor Who episode! --- Re Brian Cox – actually, in this context it might be – other news stories featuring Brian Cox Need to test!
- An episode of The Infinite Monkey Cage – in Radio Player -- ? -- actually, I don’t know!!
- Getting the data in place.
- A first experiment to try out with data we’ve got around News – With entity-extraction from news articles on co.uk --- This is Barack Obama – Pulls out radio progs and tv progs + news articles for the people identified that way. (for info: this also shows, on left, relation with other people -- from co-occurrence of their names in news articles ---) It’s at http://bbcpeople.herokuapp.com/ Built with Juicer, it’s not production-quality data.