The document discusses the BBC's efforts to implement semantic web and linked data technologies. It provides background on how the web has evolved from documents to data. It then outlines how the BBC is publishing structured data about programs, music, and other content using ontologies and linking to external data sources like MusicBrainz and Wikipedia. It aims to continue enhancing its linked data efforts across additional domains and work with identity providers to link user data.

1. A Brief Introduction to the Semantic Web... ...at the BBC

2. Who are we? Matthew Wood Head of Software Engineering and Architecture Michael Smethurst Information Architect

3. What we'll be talking about How we got where we are Why we need the semantic web Linked data Linking BBC data What we're doing

4. How we got where we are

5. In the beginning was…

6. In the beginning was… The International Information Infrastructure (III)

7. In the beginning was… The International Information Infrastructure (III) A network of machines

8. In the beginning was… The International Information Infrastructure (III) A network of machines Otherwise known as the internet

9. On top of which was built...

10. On top of which was built... ...the World Wide Web (WWW)

11. On top of which was built... ...the World Wide Web (WWW) A web of documents

12. Now we're moving towards...

13. Now we're moving towards... ...the Giant Global Graph (GGG)

14. Now we're moving towards... ...the Giant Global Graph (GGG) A web of things

15. Now we're moving towards... ...the Giant Global Graph (GGG) A web of things Otherwise known as… The semantic web Web 3.0 The web of data

16. Why we need the semantic web

17. People understand…

20. Machines don’t…

22. The semantic web helps machines to help people to understand the web

23. So how do we add meaning for machines?

24. So how do we add meaning for machines? Semantic HTML + Microformats + GRDDL

25. So how do we add meaning for machines? Semantic HTML + Microformats + GRDDL Semantic HTML + RDFa

26. So how do we add meaning for machines? Semantic HTML + Microformats + GRDDL Semantic HTML + RDFa RDF

27. Linked data

28. “ Linked data is the Semantic Web done right, and the web done right” Sir Tim Berners-Lee said that

29. “ Magazines are made of pages, the web is made of links” I said that

30. Design Issues for Linked Data (more TBL)

31. Design Issues for Linked Data (more TBL) Use URIs as names for things.

32. Design Issues for Linked Data (more TBL) Use URIs as names for things. Use HTTP URIs so that people can look up those names.

33. Design Issues for Linked Data (more TBL) Use URIs as names for things. Use HTTP URIs so that people can look up those names. When someone looks up a URI, provide useful information.

34. Design Issues for Linked Data (more TBL) Use URIs as names for things. Use HTTP URIs so that people can look up those names. When someone looks up a URI, provide useful information. Include links to other URIs. so that they can discover more things.

35. WEB Structured Data

36. MUSICBRAINZ WIKIPEDIA FLICKR LAST.FM WEB Structured Data

37. WEB Structured Data

39. Linking BBC data

40. bbc.co.uk is incoherent…

41. bbc.co.uk is incoherent… …because it’s unconnected

42. Saturday Kitchen Episode Page Saturday Kitchen Recipe

43. Unless we link our data…

44. Unless we link our data… global visual language

45. Unless we link our data… global visual language common navigation patterns

46. Unless we link our data… global visual language common navigation patterns technology refresh

47. Unless we link our data… global visual language common navigation patterns technology refresh page assembly layers

48. Unless we link our data… global visual language common navigation patterns technology refresh page assembly layers “ common platforms”

49. Unless we link our data… global visual language common navigation patterns technology refresh page assembly layers “ common platforms” … are all treating the symptoms, not the illness

50. BBC Structured Data

51. PROGRAMMES FOOD BBC Structured Data NEWS MUSIC

52. BBC Structured Data PROGRAMMES FOOD NEWS MUSIC

53. Audio and Music from 10,000 feet Programmes Music Topics Users Events

54. The BBC from 10,000 feet Programmes Music Topics Users Events News Food Gardening

55. What we’re doing

56. What we’ve done

57. Moved to MusicBrainz as our music metadata supplier

58. Moved to MusicBrainz as our music metadata supplier Designed and built /programmes according to linked data principles

59. Moved to MusicBrainz as our music metadata supplier Designed and built /programmes according to linked data principles Published the Programmes Ontology

60. Moved to MusicBrainz as our music metadata supplier Designed and built /programmes according to linked data principles Published the Programmes Ontology Used the Music Ontology to publish RDF for /music

61. Moved to MusicBrainz as our music metadata supplier Designed and built /programmes according to linked data principles Published the Programmes Ontology Used the Music Ontology to publish RDF for /music Experimented with pushing programme ontology data over XMPP

63. What we’re doing next

64. RDF on /programmes

65. RDF on /programmes RDFa on /programmes and /music

66. RDF on /programmes RDFa on /programmes and /music Using Wikipedia / Dbpedia for topic aggregations on /programmes

67. RDF on /programmes RDFa on /programmes and /music Using Wikipedia / Dbpedia for topic aggregations on /programmes Using MusicBrainz <> Dbpedia linked data equivalency to aggregate artist information at /music

68. RDF on /programmes RDFa on /programmes and /music Using Wikipedia / Dbpedia for topic aggregations on /programmes Using MusicBrainz <> Dbpedia linked data equivalency to aggregate artist information at /music /events as linked data

69. RDF on /programmes RDFa on /programmes and /music Using Wikipedia / Dbpedia for topic aggregations on /programmes Using MusicBrainz <> Dbpedia linked data equivalency to aggregate artist information at /music /events as linked data (Hopefully) working with Identity on /users

70. RDF on /programmes RDFa on /programmes and /music Using Wikipedia / Dbpedia for topic aggregations on /programmes Using MusicBrainz <> Dbpedia linked data equivalency to aggregate artist information at /music /events as linked data (Hopefully) working with Identity on /users Working with Vision to link food and gardening

71. Programmes Music Topics Users Events News Food Gardening

72. Programmes Music Topics Users Events News Food Gardening

73. THANKS

74. To… Yves Raimond Nicholas Humfrey Patrick Sinclair Chris Sizemore Tom Scott Sophie Walpole Sean McVeigh

76. Open the box, Open the box, Open the goddam box!