The document discusses how Millennials and Generation Z (those born between 1994 and 2010) are changing the modern workplace as they now make up a significant portion of the workforce. A study by Randstad and Future Workplace examined the unique traits and values of these generations. Some key findings include:
- Millennials and Gen Z highly value collaboration and frequent communication, preferring in-person interactions over digital channels. They expect regular feedback from managers.
- Younger workers are more stressed due to financial issues like student debt and healthcare costs. They expect flexibility and benefits from employers in order to reduce stress.
- Incorporating new technologies is important for attracting and retaining younger talent, though companies must also address
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The study also examines programming, team structure and budgeting trends, including how companies are increasingly working across functions to ensure collaboration on social media projects. Interviewees also discuss why some are eager to take a leadership role in social media while others are comfortable in a more general participatory mode.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The study also examines programming, team structure and budgeting trends, including how companies are increasingly working across functions to ensure collaboration on social media projects. Interviewees also discuss why some are eager to take a leadership role in social media while others are comfortable in a more general participatory mode.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
brandshare: how brands & people create value exchangeEdelman
Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.
Learn more: http://edl.mn/1sOyg1O
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
This eBook will cover common characteristics associated with millennials, how they react to the evolution of technology and interact with the world around them, the ways businesses need to adjust, and what this means for the future of work.
For more information go to: http://www.bentley.edu/prepared They're about to be the largest workforce in US history, but are they ready for the 21st century workplace? And is it ready for them? In our ongoing PreparedU Project, Bentley university looks into the mind of the millennial to find inspiration and opportunity.
Attracting and retaining the next generation of talentJennifer Falzon
It is clear that the dynamics and demographics of the Canadian workforce are changing. Currently, more than 50 per cent of the Canadian workforce is comprised of Millennials, those roughly born between 1980 and 2000. This is a staggering and important change for all industries in Canada.
The report aims to provide organizations with new approaches and opportunities to attract, engage and most importantly, retain these workplace game-changers. With high levels of student debt and a youth unemployment rate twice the national average, the next two generations of talent have new needs, expectations and are hungry for experience.
Learn how your organization can build a desirable employer brand by connecting and investing in students, foster talent despite the risk of mobility and create a nurturing environment for the next two generations of employees. There will be a direct correlation between the success and growth of your organization and its ability to attract and engage Gen Y & Z.
yconic owns and operates the largest youth market research panel in Canada. Over 550,000 youth between the ages of 13 and 30 have opted in to participate in our consumer surveys. We help our partners gain key insights into the youth demographic, leading to better marketing and product decisions for the teen and young adult market. For more information, visit we.are.yconic.com.
20 Statistics About Millennials in the WorkplaceOfficevibe
Attracting and retaining millennials is tough. Here are 20 statistics about millennials in the workplace that everyone needs to know.
Slideshare by Officevibe, the Simplest Tool for a Greater Workplace
How Millennials are Affecting the WorkplaceElodie A.
Attracting and retaining millennials is tough. Here are 20 statistics about millennials in the workplace that everyone needs to know.
Slideshare by Officevibe, the Simplest Tool for a Greater Workplace
Deloitte India : 2019 Deloitte Global Human Capital Trendsaakash malhotra
Deloitte’s Human Capital professionals leverage research, analytics, and industry insights to help design and execute the HR, talent, leadership and change programs that enable business performance through people performance. See More : https://www2.deloitte.com/in/en.html
Recruitment activities have started picking up. Organizations are experiencing
2 challenges the most in attracting Top talent: Availability and Compensation &
Benefits.
Ciel Works has brought this research to help you craft talent strategies for your organisation and win in this dynamic business environment
for more details visit us on
http://www.cielhr.com/research/
http://www.cielhr.com/
In your pursuit of positioning the workforce to sky-high leadership profiles & laying the groundwork to fight the uncertainties in the technological & economic environments, this wisely written whitepaper should prove to be your rock-solid support.
Refer to them as you please: Millennials, Gen-Y, young professionals...but these are the people that will be comprising nearly 50% of the workforce by 2020. How is your organization preparing?
Here are some facts about this new generation of human capital that businesses will need to keep in mind as they ready themselves for the biggest cultural shift in the workplace since the 60's and 70's.
Read on to find out how Nakisa's Millennial-ready software can help you prepare.
As more and more organizations say that their biggest challenge is finding, managing and retaining millennial talent, here are some statistics and employment strategies organizations can implement to improve engagement and retention.
Similar to Gen Z and Millennials collide at work report (20)
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
1. In 2016, the workforce is undergoing a seismic change as 3.6 million Baby Boomers are set to retire,
one-fourth of Millennial workers will take on management roles and Generation Z (those born between
1994 and 2010) has started to enter the workforce. Employers1
are likely to recall the impact that
Millennials brought to the workplace due to their dramatically different perspectives about work. That
adjustment is about to be magnified as Gen Z, who in many ways appears to be an exaggerated version
of the Millennial cohort, radically alters the workplace.
Randstad and Future Workplace have studied Millennials (aka Generation Y) and Gen Z since 2014 when
the two companies embarked on a groundbreaking survey that benchmarked the unique traits and
workplace values of the next generations of talent. Now, in its second research initiative, Randstad and
Future Workplace have uncovered remarkably new understandings of the two generations as they collide
in the workplace for the first time.
Gen Z and Millennials collide at work
The Gen Z and Millennials Collide @ Work study revealed:
• The emergence of a collaboration generation is impacting the ways employers provide,
and leverage, collaborative practices in the workplace.
• The workplace Gen Z seeks has been largely shaped by their jaded upbringing among a
recessionary economy, rising healthcare costs and mounting student loans. As a result, the
driving force for retention and engagement of these workers centers around financial
rewards, career advancement, motivation and work/life balance.
• If technology coursed through the veins of Millennials, then technology can be
considered Gen Z’s sixth sense. Any organization seeking to recruit, engage and retain
these generations will be hard-pressed if they aren’t incorporating emerging social and
digital technologies into the workplace. But it’s not as easy as simply providing access to
these tools — these generations also struggle to rein in the distractions of such technologies.
• With newly appointed management roles comes mayhem for many Millennials. Our study
has exposed a serious crisis among Millennial managers, many of whom are simply
not prepared or equipped with the EQ (emotional quotient) and people skills required to
effectively manage a team.
As both generations continue to increase their presence in today’s workforce, c-suite and HR
executives have to understand these young workers and develop programs to best utilize their
strengths and set them up for success.
2. <?php – if generation Y ->
internet $then generation Z ->
digital?; $this -> generation Y
= money?} then generation Z >>
money + advancement;
cracking the code of the
online generations
Gen Z and Millennials
May Not Work For You —
or Anyone Else
37% 32%
aspire to be a leader at a company they
start/own
Gen Z Millennials
Gen Z and Millennials Have
Passport, Will
Travel
26% 23%
plan to work in two countries
Gen Z Millennials
19% 16%
plan to work in three countries
Gen Z Millennials
Gen Z and Millennials
Want to Work in a
Collaborative Empire
Where In-Person
Communication Is King
20% 22%
“co-workers who like to collaborate”
was a top factor in helping them do their
best work
Gen Z Millennials
39% 39%
“in person” is the most effective method
of communication
Gen Z Millennials
Gen Z and Millennial
Workers Value Diverse
Workplaces
37% 39%
most value “different points of view”
Gen Z Millennials
33% 37%
most value “different fields of specialty”
Gen Z Millennials
Have Communicative
Leadership? Millennials
and Gen Z Will Be
Knocking
Both generations said communication is
the most important quality of a leader,
followed by support and honesty.
Bringing Loyalty Back to
the Workplace
25% 19%
expect to work at current company
between 1 and 2 years
Gen Z Millennials
29% 25%
intend to work at current company
between 3 and 4 years
Gen Z Millennials
49% 49%
expect to work in their current industry
for their entire career
Gen Z Millennials
Most important employee benefit for
Gen Z and Millennials:
19%workplace flexibility
17%healthcare coverage
15% training and development
Workplace Flexibility: If
You Build It, They Will
Come
Gen Z and Millennials say the top
workplace attribute that enables them to
do their best work is:
56%the people I work with
52%the type of work I do
38%the ability to both focus and
collaborate in my workspace
For Gen Z and Millennials,
Co-Workers Enable Their
Best Work
Top incentives to motivate Gen Z and
Millennials to work harder and stay at their
company longer include:
32%more money
20%opportunities for advancement
12%meaningful work
10%a good benefits package
If You Want Them to Stay
Longer, Show Them the Money
3. Today, we are in the midst of a collaborative revolution,
where organizations and individuals are working more
cooperatively than ever before. In our global economy,
working together is essential to building a connected,
engaged and profitable organization. It comes as no
surprise that technology is one of the biggest driving
factors enabling collaboration today. However, while social
and collaborative tools are intrinsically part of the picture,
the Randstad and Future Workplace study drives home the
critical need for in-person communication and cooperation
as a fundamental aspect for our youngest generations.
co-worker collaboration
According to the study, communication and collaboration
with co-workers is not only a key driver to Millennial and
Gen Z satisfaction on the job, but also a factor in their
abilities to do their best work. When asked to identify their
most effective way to communicate with co-workers,
in-person communication took the top spot (39%),
followed by email (16%).
what younger generations want from
management and leadership
Many companies are looking for ways to link collaboration
to both strategic and operational improvements within
their enterprises. In fact, a majority of executives strongly
agree that collaboration is an important driver of the
following dimensions: employee effectiveness (68%),
efficiency (67%), creativity and innovation (67%) and
operational performance (67%).2
Organizations seeking to leverage collaboration to
drive company performance should zero in on the
relationships and interactions among Gen Z, Millennials
and their leadership. The relationship between manager
and employee represents a vital link in performance
management. Communication is crucial for that
relationship to succeed. In fact, Gen Z and Millennial
workers named willingness to communicate as the most
important leadership quality today.
say hello to the collaboration generations
Globally,
Millennials and
Gen Z identify the
most effective
communication
methods as:
39% In person
16% Email
11% Phone
10% Instant message
Type of
co-workers that
help Gen Z and
Millennials do
their best work:
31% Co-workers willing
to work as hard as you
21% Co-workers who
like to collaborate
13% Co-workers who
challenge you
How Gen Z and
Millennials want
their managers to
engage with them
to do their best
work:
The evidence is clear: Millennials and Gen Z don’t want
annual reviews anymore — they want frequent and
ongoing conversations. Having grown up in a world of
texting, tweeting and Snapchat, these generations are
accustomed to constant communication and feedback. In
fact, our global study found more evidence that the annual
performance review is coming to an end as Gen Z and
Millennials are receiving reviews either daily (19%), weekly
(24%) or regularly (23%) instead of annually (3%).
Collaboration and communication are not only drivers
of operational and workforce performance, but these
workplace attributes are also directly correlated with
the engagement and retention of younger generations.
Yet companies need improvement. Only 55 percent of
employees worldwide currently give their organizations
high marks for effective collaboration across departments
and functions.3
46% By mentoring
and giving quality
feedback regularly
51% By listening to
and valuing their ideas
and opinions
4. Millennials and Gen Z who work for outperforming companies name collaboration tools and regular feedback as
the best way to engage with managers.
outperforming
companies
underperforming
companies
19% 11%use an online
community
to facilitate
collaboration
27% 17%have a vehicle
to voice new
ideas
Manager engagement to do my best work… Manager engagement to do my best work…
29% 11%receive
feedback from
their managers
regularly
(i.e. after
every project,
assignment or
task)
22% 16%
receive
feedback daily
Regular and ongoing feedback… Regular and ongoing feedback…
the business case for high collaboration
5. 46 percent of Gen Z say their
biggest financial concern is
student debt.10
The cost of a
college degree has increased
1,120% in the last 35 years.11
Employers today are faced with an employment
challenge — they desperately need Millennials but can’t
seem to retain them. In fact, a recent Gallup report on
the Millennial generation reveals that 21 percent have
changed jobs within the past year, more than three times
the number of non-Millennials who report having done
so. Gallup estimates that Millennial turnover costs the U.S.
economy $30.5 billion annually.4
Early indications reveal better news when it comes to Gen Z
and their willingness to stay with one company. However, if
employers don’t begin to take the cue that their leadership
styles and workplace practices will need to adapt and
evolve to meet the needs of younger generations, they will
find themselves navigating similar waters with the newest
generation as well.
Arguably, the culprit of high Millennial and Gen Z turnover
is low engagement. The same Gallup study found that
84 percent of the generation is not emotionally and
behaviorally connected to their jobs and companies. With
just less than one in three Millennial employees engaged,
companies have a lot of work ahead of them in retaining
this talent.5
The Randstad and Future Workplace study found that
many of the engagement and retention drivers for these
workers center around financial rewards and motivation,
as well as coping with stress and finding a good work/life
balance.
keeping younger generations engaged
and retained
FINANCIAL WOES OF GEN Z AND MILLENNIALS
Wages have remained stagnant
since 2000 for young workers. In
2000, the average hourly wage
for workers 17-20 years old was
$10.93, but it slipped to $10.66 in
2016.7
In 2008, Americans aged 19-35
spent an average of $98 per
day. Among that same group
now, spending has fallen by $13,
costing the economy more than
$949 million a day.9
About one in five (21%)
Millennials say they cannot
afford their routine healthcare
expenses. An additional 26% say
they can afford healthcare but
with difficulty.8
money talks, but are we listening?
A fair share of research exists that confirms Millennials
and Gen Z workers are more interested in working for
something they believe in or for a company whose values
they share. A recent report by Deloitte indicates that
Millennials who intend to stay with their organizations for
at least five years are far more likely than others to report a
positive culture and a shared purpose.6
While a connection to purpose appears to be linked
to greater job satisfaction and retention for younger
generations, the benefit of this, most likely, comes only
after the basic needs and expectations of a job and the
company are met.
Often, employers and business leaders fail to take into
account the economic and personal financial reality
of these younger workers. The U.S. economy has been
recovering at a slow pace over the past eight years,
with young adults hit hardest. Nearly a decade of wage
stagnation alongside rising college and healthcare
costs all paint a dreary financial picture for today’s
youngest generations.
6. more stress and are less able to manage it than any other
generation.12
It’s easy to understand why, when you consider
the economic and labor market this generation faced
after graduation and beyond.
Their younger counterparts, Gen Z, may not be faring much
better as they graduate with skyrocketing student debt and
a rocky labor market. In fact, more than half of Gen Z are
either somewhat or very worried about the future (58%).13
The global Randstad and Future Workplace study sheds
more light on the impact of stress among Gen Z and
Millennial employees. In fact, the survey found that stress
was named as the biggest obstacle that could get in the way
of work performance for both generations (37% for Gen Z;
39% for Millennials).
In addition, when asked to name the most important
employee benefits they expect from their employers, both
generations named workplace flexibility and healthcare
coverage as their top two. Yet only 34 percent of employers
offer workplace flexibility and only half (50%) provide
healthcare coverage, according to Gen Z and Millennial
employees in the Randstad study. Not surprisingly, the two
primary sources of stress for these generations are money
and work. The 2016 APA study found that three-quarters of
Millennials report money is a somewhat or very significant
source of stress, and another three-quarters report work as a
significant stressor.14
Why should employers sit up and take notice of the stress
levels of their younger workforce? Simply put, it affects a
company’s bottom line. Employees who are distracted by
financial and work/life balance pressures end up costing
companies in several ways — from lost productivity,
absenteeism and disengagement to medical expenses — and
the impact on business revenue can be quite severe.
On average, financial stress
costs businesses $5,000 in lost
productivity per year.15
Unscheduled absenteeism costs
roughly $3,600 per year for an
hourly worker and $2,650 for a
salaried employee.16
In the U.S., distracted workers
will cost employers nearly a
trillion dollars in 2016.17
Work/family conflict contributes
to $24 billion a year in healthcare
expenditures for employers.18
Given the numerous financial hurdles faced by Gen Z
and Millennials, many of the tactics and drivers to boost
engagement and retention are financially motivated. The
study found that when it comes to how Gen Z and Millennial
workers would like to be recognized or rewarded in the
workplace, the top two show that money matters:
CASH REWARDS/BONUSES
38%
47%
Gen Z
Millennials
1 PROMOTION
2
30%
27%
Similarly, retention among these two generations is also
highly correlated to financial factors and motivation. When
asked what incentive would motivate them to work and
stay at their companies longer, “more money” was named
highest among Gen Z (29%) and Millennials (34%).
supporting the most stressed-out generations
in the workplace
There’s a reason why Millennials have been labeled
the “Stress Generation.” According to the American
Psychological Association (APA), Millennials experience
THE COST OF STRESS TO YOUR ORGANIZATION
7. Do a quick Internet search and it becomes very clear that
the debate about technology in the workplace is still
going strong. As companies weigh the pros and cons of
integrating emerging technologies into their working
worlds, recent trends show that more than half of
U.S. employers are blocking social media access in the
workplace — giving way to fears of lowered productivity,
privacy and security issues.
However, the stick-your-head-in-the-sand approach is
simply not realistic for today’s business environment
nor that of the future. In fact, the future of business is a
networked one. Employers who recognize the distinct
advantages of using social and emerging technologies
while at work will thrive. Even more, those companies that
meet the unwavering expectations of younger generations
to use technology, and identify the right balance between
leveraging its benefits while minimizing distractions, will
also be more competitive.
According to the Randstad and Future Workplace
study, younger generations not only want employers to
incorporate social media, many of them are increasingly
interested in integrating emerging technologies, such as
wearables, virtual reality and robotics, into the workplace.
Gen Z and Millennials want you to step up your
technology deployment
meeting the demands of the digital native
generations (and managing its distraction)
In addition to simply meeting the high expectations
among younger generations for a technology-infused
workplace, the use of emerging technologies can lead to
better employer branding and perhaps, better company
performance. Consider that 77 percent of tech-savvy
companies have a culture in which workers are open to
concepts that challenge existing workplace practices,
compared to 19 percent of companies that have not
implemented forward-thinking strategies.
The Randstad and Future Workplace study findings add
further evidence to this concept. The study found Gen Z
and Millennials who work for outperforming companies
are much more likely to want their employers to
incorporate new technologies into the workplace:
OUTPERFORMING
COMPANIES
31%
18%
virtual reality
augmented
reality
UNDERPERFORMING
COMPANIES
13%
19%
30% 23%wearables
GEN Z AND MILLENNIALS WANT YOU TO STEP UP
YOUR TECHNOLOGY DEPLOYMENT
41%
social media
27%
wearables
26%
virtual reality
14%
augmented
reality
18%
MOOCs
(massive open
online courses)
20%
robotics
8. In addition, nearly one-third (31%) of employees in
underperforming companies said, “I don’t care if my
employer experiments with any new technologies.”
As with many new approaches, the implementation of
technologies must take into account best practices to
ensure the adoption and use of these tools are leveraged
to their overall benefit while minimizing the potential for
performance interruptions. This is particularly true given
that many Gen Z and Millennial workers see collaborative
technologies as distracting.
Businesses looking to cross the technological divide must
be sure to integrate technologies seamlessly with their
workflows to empower users, not add to the complexity
that may damage workflow and productivity.
17% video conferencing
According to the
Randstad and
Future Workplace
study, Gen Z and
Millennials rank
the following
social/collaborative
technologies from
the most to least
distracting when it
comes to getting
their work done:
46% social networking
39% text messaging
31% emailing
27% instant messaging
DIGITAL NATIVE GENERATIONS WANT TO BUILD THEIR
CAREERS AROUND TECHNOLOGY
45%
technology
17%
education
When asked to name the industries Gen Z and Millennials are
most interested in, technology-related professions prevailed.
15%
arts, media &
entertainment
14%
healthcare
11%
office and
administration
9. Dramatic? Maybe. But the truth is that a crisis is unfolding
as companies begin to see more Millennials taking on
manager-level positions. Why? Because as the global
Randstad and Future Workplace research indicates,
Millennials are simply not prepared, nor equipped, with
the emotional quotient (EQ) and soft skills required to
effectively manage others. The situation is compounded
when Millennial managers are required to oversee
generations older than themselves, resulting in turnover
among key positions held by their subordinates and the
Millennial managers themselves.
A separate study by Future Workplace19
found that 83
percent of respondents have seen Millennials managing
Gen X and Baby Boomers in their offices. Meanwhile, these
older generations hold a general sentiment that Millennials
are unqualified or ill-equipped for the managerial
position. For example, 45 percent of Baby Boomers
and Gen X respondents feel that Millennials’ lack of
managerial experience could have a negative impact
on a company’s culture.
In addition, Millennials haven’t had the opportunity to
develop their much-needed skills in the areas of navigating
corporate politics, leadership and team-building. According
to the Randstad and Future Workplace study, Millennials
named corporate politics as the second biggest obstacle
getting in the way of their work performance. And only 27
percent of Millennials rate their personal skills as very good.
Preparation for a managerial role is largely lacking,
according to many Millennials in the Randstad and Future
Workplace survey. In fact, only 28 percent of Millennials
say their current job relates extremely well to what they
studied during their educations.
sound the alarms: we have a millennial
manager crisis
22% working in a team
When it comes
to the aspects
of their current
jobs that their
educations did not
prepare Millennials
for, many are
interpersonal or
management-
related:
29% resolving conflicts
28% negotiating
27%
managing other
people
22%
working with
older people
If this is happening in your organization, the time to
address it is now. And even if it isn’t happening today, it
may very soon. One of the biggest threats to a healthy
and productive manager-subordinate relationship is lack
of respect and communication. This can be particularly
pronounced among older workers and their perceptions
of their younger, less experienced Millennial managers.
In fact, according to the Future Workplace survey polling
multiple generations, 44 percent of Millennial respondents
view themselves as being the most capable generation to
lead in the workplace, but only 14 percent of all survey
respondents agree with this sentiment.
Another recent study conducted by talent assessment
firm XBInsight looked at managers across a wide
range of industries. It identified five competency areas
that Millennial managers must develop to close the
generational divide between their older subordinates.
Employers will need to consider growing the following
critical skills of their Millennial managers: persuading and
influencing; communicating articulately; managing conflict;
navigating politics; and gaining buy-in. These fundamental
skills can help build trust and foster respectful, productive
and satisfying relationships between generations.
10. For years, companies have put in countless hours and
resources to understand and prepare for the different
work styles of the multi-aged workforce. Now, with the
introduction of Gen Z into the working world, it’s about
to get even more complicated.
Armed with new insights, attitudes and expectations
of Gen Z and Millennial workers, employers are better
equipped to put tailored programs into place in order to
better recruit, engage and retain these valuable workers.
Successful organizations today, and in the future, will
need to implement important workplace processes and
programs including:
• Collaboration: Collaborative tools and processes
to fulfill the expectations of Gen Z and Millennial
generations, while seamlessly integrating them
into existing workflow to maximize workforce
performance
• Career advancement: Frequent and abundant
professional development and career advancement
opportunities
• Financial stability: Shoring up of wage disparities
and providing employee recognition and rewards
that deliver younger generations the financial
stability they desperately seek
• Technology: Integration of the social and emerging
technologies that will satisfy Gen Z and Millennial
desires for such tools, while enabling more
productivity and less distraction
• Managerial training: Talent assessment and
development initiatives for Millennial managers so
they may effectively perform and succeed in their
valuable roles
• Work/life balance: Formal work/life balance
programs that will help younger generations
manage workplace stress
about the survey
Research findings are based on a survey conducted
by Morar Consulting fielded across 10 global
markets (U.S., UK, Germany, Mexico, Poland,
Argentina, India, China, Canada and South Africa)
between June 22 and July 11, 2016. For this
survey, 4,066 respondents were asked about their
preparation for work, as well as expectations and
experiences of their workplaces. The study targeted
two separate groups: Gen Z 22-year-olds in full-
time employment (1,965 surveys) and Millennials
23- to 34-year-olds in full-time employment (2,101
surveys) to compare expectations with the reality of
workplace experiences. Respondents were recruited
through a number of different mechanisms and
via different sources to join panels and participate
in market research surveys. All panelists passed a
double opt-in process and completed an average
of 900 profiling data points before taking part in
the survey. Respondents were invited to take part
via email and were provided with a small monetary
incentive for doing so. All sample surveys may be
subject to multiple sources of error (e.g., sampling
error, coverage error, measurement error, etc.).
conclusion
11. about Future Workplace
Future Workplace is an HR executive network and research
firm focused on the future of learning and working. The
firm operates the Future Workplace Network, a consortium
of Fortune 1000 global member organizations who use
Future Workplace research and insights to future proof
their learning and talent strategies.
Visit http://www.futureworkplace.com to learn more.
about Randstad
Randstad US is a wholly owned subsidiary of Randstad
Holding nv, a $24.5 billion global provider of HR services.
As one of the largest staffing organizations in the United
States, Randstad provides temporary, temporary-to-hire and
permanent placement services each week to over 100,000
people through its network of more than 900 branches and
client-dedicated locations.
Employing 5,300 recruiting experts, the company is a
top provider of outsourcing, staffing, consulting and
workforce solutions within the areas of engineering,
finance and accounting, healthcare, human resources, IT,
legal, life sciences, manufacturing and logistics, office and
administration and sales and marketing. Learn more at
www.randstadusa.com and access Randstad’s panoramic
U.S. thought leadership knowledge center through its
Workforce360 site that offers valuable insight into the
latest economic indicators and HR trends shaping the world
of work.
about us
12. 1 http://www.forbes.com/sites/danschawbel/2015/11/01/10-workplace-trends-for-2016/#fcf8e6d222c1
2 Collaboration in 2020 Survey, Johnson Controls
3 http://fortune.com/2015/02/19/wmac-globalization2-0/
4,5 How Millennials Want to Work and Live, Report from Gallup, May 2016
6 The 2016 Deloitte Millennial Survey, “Winning over the next generation of leaders”
7 “The Class of 2016” report, Economic Policy Institute
8 2016 Transamerica Center for Health Studies Survey: Millennial Survey: Young Adults’ Healthcare Reality
9 2016 Gallup report, “How Millennials Want to Work and Live”
10 TD Ameritrade 2nd Annual Gen Z Survey
11 http://http://www.getrichslowly.org/blog/2013/07/09/gen-z-is-financially-savvy-with-one-big-exception/
12 American Psychological Association Stress by Generation report
13 http://danschawbel.com/blog/39-of-the-most-interesting-facts-about-generation-z/
14 2015 American Psychological Association Stress in America report
15 Federal Reserve Study, 2010
16 http://innatewellnesscenters.com/2016/07/08/the-cost-of-stress-2/
17 https://www.aureusgroup.com/blog/2016/03/29/distracted-workers/
18 http://www.forbes.com/sites/hbsworkingknowledge/2015/01/26/workplace-stress-responsible-for-up-to-190-billion-in-
annual-u-s-heathcare-costs/2/#1e3c271a546c
19 https://workplacetrends.com/the-multi-generational-leadership-study/
sources