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Google	
  Penguin	
  Recovery	
  
	
  
Google	
  Penguin	
  is	
  an	
  algorithm	
  designed	
  by	
  Google	
  engineers	
  to	
  
penalize	
  websites	
  on	
  their	
  search	
  engine,	
  which	
  contain	
  unnatural	
  
links.	
  If	
  you	
  received	
  a	
  Google	
  Penguin	
  email	
  from	
  Google	
  saying	
  
you	
  have	
  unnatural	
  links,	
  you	
  are	
  undoubtedly	
  aware	
  that	
  your	
  
search	
  positions	
  on	
  Google	
  have	
  plummeted.	
  Even	
  worse,	
  your	
  site	
  
may	
  have	
  disappeared	
  on	
  Google	
  altogether.	
  
	
  
If	
  Google	
  Penguin	
  has	
  hurt	
  your	
  website,	
  let	
  us	
  help.	
  RichWeb	
  
Media	
  can	
  help	
  you	
  fix	
  Google	
  Penguin	
  problems	
  and	
  spot	
  all	
  the	
  
unnatural	
  links	
  on	
  your	
  site	
  so	
  you	
  can	
  eliminate	
  them.	
  
	
  
RichWeb	
  Media	
  can	
  quickly	
  and	
  easily	
  	
  
help	
  you:	
  
	
  
• Identify	
  and	
  remove	
  all	
  unnatural	
  links	
  
• Restore	
  your	
  relationship	
  with	
  Google	
  
• Make	
  sure	
  your	
  website	
  complies	
  with	
  Google	
  Penguin	
  and	
  
any	
  new	
  algorithms	
  
• Send	
  the	
  report	
  Google	
  needs	
  to	
  see	
  to	
  help	
  you	
  move	
  back	
  
up	
  on	
  their	
  search	
  engine.	
  
	
  
With	
  RichWeb	
  Media	
  you	
  can	
  not	
  only	
  recover	
  from	
  Google	
  
Penguin	
  problems,	
  you	
  can	
  improve	
  your	
  search	
  engine	
  results	
  
page	
  rankings	
  to	
  levels	
  that	
  are	
  higher	
  than	
  they	
  ever	
  were	
  before.	
  
	
  
Google	
  Penguin	
  2.0	
  
	
  
On	
  May	
  22,	
  2013,	
  Google	
  updated	
  the	
  Penguin	
  algorithm.	
  Penguin	
  
2.0	
  has	
  negatively	
  affected	
  spam	
  web	
  content	
  and	
  resulted	
  in	
  
harsher	
  penalties	
  for	
  those	
  who	
  partake	
  in	
  low	
  quality	
  “unnatural	
  
links."	
  Whereas	
  Penguin	
  1.0	
  looked	
  primarily	
  at	
  the	
  home	
  page	
  of	
  
a	
  suspect	
  site,	
  Penguin	
  2.0	
  goes	
  much	
  deeper,	
  looking	
  at	
  all	
  pages	
  
and	
  all	
  of	
  your	
  inbound	
  and	
  outbound	
  links.	
  Consequently,	
  the	
  
stakes	
  when	
  it	
  comes	
  to	
  fixing	
  Google	
  Penguin	
  problems	
  are	
  higher	
  
than	
  ever.	
  You	
  must	
  implement	
  link	
  building	
  properly	
  and	
  optimize	
  
your	
  website	
  carefully.	
  Do	
  link	
  building	
  the	
  wrong	
  way	
  and	
  your	
  
 
site	
  will	
  pay	
  for	
  it	
  in	
  lower	
  rankings	
  on	
  Google’s	
  search	
  engine	
  
results	
  pages.	
  
	
  
Google’s	
  goal	
  with	
  Penguin	
  2.0	
  is	
  to	
  make	
  the	
  days	
  of	
  filling	
  pages	
  
with	
  heavily	
  keyword-­‐laden,	
  nonsensical	
  copy	
  a	
  thing	
  of	
  the	
  past.	
  
In	
  many	
  ways	
  they	
  have	
  succeeded.	
  Unfortunately,	
  many	
  sites	
  that	
  
aren’t	
  guilty	
  of	
  keyword	
  "stuffing"	
  and	
  unnatural	
  links	
  practices	
  
have	
  also	
  gotten	
  caught	
  up	
  in	
  the	
  Penguin	
  2.0	
  algorithm.	
  The	
  best	
  
way	
  to	
  counteract	
  Google	
  Penguin	
  problems	
  are	
  to	
  never	
  have	
  
them	
  in	
  the	
  first	
  place,	
  but	
  if	
  you	
  do	
  wind	
  up	
  with	
  an	
  issue,	
  you	
  
need	
  to	
  figure	
  out	
  the	
  likely	
  cause.	
  Using	
  Google’s	
  webmaster	
  
tools	
  and	
  methodically	
  checking	
  to	
  see	
  where	
  your	
  keywords	
  stand	
  
and	
  creating	
  spreadsheets	
  to	
  determine	
  which	
  links	
  are	
  
questionable	
  are	
  just	
  a	
  few	
  ways	
  to	
  get	
  started.	
  Once	
  that’s	
  done,	
  
you	
  can	
  make	
  small	
  changes	
  to	
  your	
  site	
  and	
  see	
  how	
  it	
  affects	
  you	
  
in	
  search.	
  
	
  
Doing	
  this	
  is	
  a	
  long,	
  slow,	
  tedious	
  process	
  and	
  there	
  is	
  no	
  
guarantee	
  of	
  success.	
  Fixing	
  Google	
  Penguin	
  problems	
  in	
  this	
  
manner	
  is	
  not	
  a	
  practical	
  solution	
  for	
  online	
  companies	
  trying	
  to	
  
make	
  their	
  next	
  quarter.	
  
	
  
RichWeb	
  Media	
  makes	
  it	
  possible	
  to	
  fix	
  Google	
  Penguin	
  problems	
  
by	
  giving	
  you	
  an	
  immediate	
  assessment	
  of	
  your	
  keywords	
  and	
  
where	
  they	
  stand.	
  You’ll	
  also	
  have	
  an	
  instant	
  and	
  very	
  clear	
  picture	
  
of	
  all	
  your	
  inbound	
  and	
  outbound	
  links	
  as	
  well	
  as	
  any	
  anchor	
  text	
  
(content	
  of	
  hypertext	
  links	
  to	
  your	
  site).	
  RichWeb	
  Media	
  also	
  gives	
  
you	
  the	
  Google	
  PageRank	
  for	
  each	
  inbound	
  link.	
  Those	
  with	
  a	
  Page	
  
Rank	
  below	
  3	
  are	
  often	
  questionable.	
  
	
  
RichWeb	
  Media	
  also	
  offers	
  up	
  domain	
  URLs,	
  allowing	
  you	
  to	
  see	
  
questionable	
  domains	
  that	
  may	
  have	
  dozens	
  or	
  even	
  hundreds	
  of	
  
unnatural	
  links	
  going	
  to	
  your	
  site.	
  RichWeb	
  Media	
  also	
  allows	
  you	
  
to	
  easily	
  see	
  if	
  you	
  are	
  gaining	
  or	
  losing	
  links	
  to	
  your	
  site.	
  This	
  is	
  
important	
  because	
  gaining	
  high-­‐quality,	
  relevant	
  links	
  is	
  essential	
  
to	
  your	
  search	
  efforts.	
  

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  • 1.   t                                                                                    
  • 2.     Google  Penguin  Recovery     Google  Penguin  is  an  algorithm  designed  by  Google  engineers  to   penalize  websites  on  their  search  engine,  which  contain  unnatural   links.  If  you  received  a  Google  Penguin  email  from  Google  saying   you  have  unnatural  links,  you  are  undoubtedly  aware  that  your   search  positions  on  Google  have  plummeted.  Even  worse,  your  site   may  have  disappeared  on  Google  altogether.     If  Google  Penguin  has  hurt  your  website,  let  us  help.  RichWeb   Media  can  help  you  fix  Google  Penguin  problems  and  spot  all  the   unnatural  links  on  your  site  so  you  can  eliminate  them.     RichWeb  Media  can  quickly  and  easily     help  you:     • Identify  and  remove  all  unnatural  links   • Restore  your  relationship  with  Google   • Make  sure  your  website  complies  with  Google  Penguin  and   any  new  algorithms   • Send  the  report  Google  needs  to  see  to  help  you  move  back   up  on  their  search  engine.     With  RichWeb  Media  you  can  not  only  recover  from  Google   Penguin  problems,  you  can  improve  your  search  engine  results   page  rankings  to  levels  that  are  higher  than  they  ever  were  before.     Google  Penguin  2.0     On  May  22,  2013,  Google  updated  the  Penguin  algorithm.  Penguin   2.0  has  negatively  affected  spam  web  content  and  resulted  in   harsher  penalties  for  those  who  partake  in  low  quality  “unnatural   links."  Whereas  Penguin  1.0  looked  primarily  at  the  home  page  of   a  suspect  site,  Penguin  2.0  goes  much  deeper,  looking  at  all  pages   and  all  of  your  inbound  and  outbound  links.  Consequently,  the   stakes  when  it  comes  to  fixing  Google  Penguin  problems  are  higher   than  ever.  You  must  implement  link  building  properly  and  optimize   your  website  carefully.  Do  link  building  the  wrong  way  and  your  
  • 3.   site  will  pay  for  it  in  lower  rankings  on  Google’s  search  engine   results  pages.     Google’s  goal  with  Penguin  2.0  is  to  make  the  days  of  filling  pages   with  heavily  keyword-­‐laden,  nonsensical  copy  a  thing  of  the  past.   In  many  ways  they  have  succeeded.  Unfortunately,  many  sites  that   aren’t  guilty  of  keyword  "stuffing"  and  unnatural  links  practices   have  also  gotten  caught  up  in  the  Penguin  2.0  algorithm.  The  best   way  to  counteract  Google  Penguin  problems  are  to  never  have   them  in  the  first  place,  but  if  you  do  wind  up  with  an  issue,  you   need  to  figure  out  the  likely  cause.  Using  Google’s  webmaster   tools  and  methodically  checking  to  see  where  your  keywords  stand   and  creating  spreadsheets  to  determine  which  links  are   questionable  are  just  a  few  ways  to  get  started.  Once  that’s  done,   you  can  make  small  changes  to  your  site  and  see  how  it  affects  you   in  search.     Doing  this  is  a  long,  slow,  tedious  process  and  there  is  no   guarantee  of  success.  Fixing  Google  Penguin  problems  in  this   manner  is  not  a  practical  solution  for  online  companies  trying  to   make  their  next  quarter.     RichWeb  Media  makes  it  possible  to  fix  Google  Penguin  problems   by  giving  you  an  immediate  assessment  of  your  keywords  and   where  they  stand.  You’ll  also  have  an  instant  and  very  clear  picture   of  all  your  inbound  and  outbound  links  as  well  as  any  anchor  text   (content  of  hypertext  links  to  your  site).  RichWeb  Media  also  gives   you  the  Google  PageRank  for  each  inbound  link.  Those  with  a  Page   Rank  below  3  are  often  questionable.     RichWeb  Media  also  offers  up  domain  URLs,  allowing  you  to  see   questionable  domains  that  may  have  dozens  or  even  hundreds  of   unnatural  links  going  to  your  site.  RichWeb  Media  also  allows  you   to  easily  see  if  you  are  gaining  or  losing  links  to  your  site.  This  is   important  because  gaining  high-­‐quality,  relevant  links  is  essential   to  your  search  efforts.