1. MINISTRY OF YOUTH AND SPORTS
MALAYSIA
KERJAYA DALAM INDUSTRI SUKAN
Seminar Sukan KPM 2013 - “Hala Tuju Sekolah Sukan Negara”
IBRAHIM MOHD YUSOF
Jabatan Pendidikan Wilayah Persekutuan, 26 Oktober, 2013

2. Sukan
Pembangunan
Perniagaan
UsahawanSains
Pengurusan

3. Sport industry is the manufacturing of sport related goods, services, and ideas
through the combination of sport activities with business, mass media, and politics. Sport
industry aims at maximizing its economic profits and social effects.
(wikipedia)
Companies that own and operate professional sports teams
and organizations; golf courses and golfing centers; motor
racetracks; exercise and fitness facilities; dance schools and
studios; and other related sports activities.
(www.bitpipe.com)
Sport Industry is all sports activities and operations directly or indirectly related to
services, products and infrastructures in public, commercial and voluntary sectors
whether profit-oriented or otherwise
(Megat Ahmad Kamaluddin, 2003)
Sport business industry is the market in which the products offered to its buyers are
sport, fitness, or leisure related and may be activities, gooods, services, people, or
ideas.
(Pitts and Stotlar, 2007)
Definitions of Sports Industry

4. Sukan
Pembangunan
Industri
Apa beza .....?

5. Kategori industri sukan
Perkhidmatan:
pendidikan; kejurulatihan;
pengiklanan; rawatan sukan;
kejuruteraan sukan;
penganjuran sukan;
perundingan sukan;
kommunikasi dan media
sukan, perundangan sukan, dll
Infrastruktur:
stadium; komplek sukan;
pusat rekreasi, pusat sukan;
pusat kecergasan; akademi
sukan; dll
Produk:
barangan sukan;
perubatan &
pemakanan;
peralatan sukan;
pakaian sukan;
atlit; dll

7. Sumber : Banci Ekonomi 2011, Perkhidmatan Kesenian, Hiburan
Dan Rekreasi, Jabatan Perangkaan Malaysia
BANCI EKONOMI 2011:
SUMBANGAN SUKAN KEPADA EKONOMI
Nilai output kasar yang dijana oleh perkhidmatan kesenian, hiburan dan
rekreasi pada tahun 2010 berjumlah RM15.8 bilion. Aktiviti sukan dan aktiviti
hiburan & rekreasi merekodkan nilai output kasar yang tertinggi iaitu
sebanyak RM14.6 billion atau 91.9%
RM14.6 billion @2.2%
drpd KDNK 2010
RM674.9 billion
RM0.8 billion
RM0.5 billion

8. Sumber : Banci Ekonomi 2011, Perkhidmatan Kesenian, Hiburan
Dan Rekreasi, Jabatan Perangkaan Malaysia
BANCI EKONOMI 2011:
SUMBANGAN SUKAN KEPADA EKONOMI
Peratus taburan nilai output kasar dan nilai ditambah
mengikut negeri, 2010
WPKL, Pahang & Selangor merekodkan
83.2%@ RM13.1 billion daripada jumlah
keseluruhan output kasar.

9. Import/eksport barangan sukan
Membekal peralatan sukan
Mengilang barang sukan & olahraga
Pemborong barang sukan
Penjualan barangan sukan
0.59%
60.48%
0.19%
4.56%
34.19%
Import/eksport
barangan sukan,
3.04%
Mengilang barang
sukan & olahraga,
4.26%
Pemborong barang
sukan, 30.70%
Penjualan
barangan sukan,
62.01%
Sumber: Suruhanjaya Syarikat Malaysia
Petunjuk Utama Berkaitan Sukan
Bilangan syarikat
berkaitan sukan yang
berdaftar
Bilangan perniagaan
berkaitan sukan yang
berdaftar

10. # sports games being play each day .....
# people watching sports on TV ......
RM sales generated ........
RM marketing revenue ......

11. SUMBANGAN SUKAN KEPADA EKONOMI
(Nilai ditambah)
Sumber: Developing the Malaysia Sports Industry, Uni. of Stirling, 2011; Banci
Ekonomi 2011, DOS; Sports Industry in Malaysia: Contribution Towards
The Malaysia GDP,IPPBM;
RM Bilion
2005 2009 20102006 2007 2008
IPPBM
Striling Uni. DOS
9.6 Bilion
(1.76%)
6.3 Bilion
(1.3%) 5.3 Bilion
(0.86%)
2015e 2020
15.0 Bilion
11.1 Bilion
7.3 Bilion
Nota: GDP 2013-2015 dianggar meningkat dengan
purata 4.364% bagi tempoh 2005-2012

12. Skim PBS;
1,268;
32%
Lain skim;
2,322,
68%
Perjawatan dalam perkhidmatan awam
Sukan
Pegawai Belia
& Sukan
Pegawai
Pemulihan &
Pegawai
Perubatan,
Jurupulih, Juru
Urut
Penolong &
Pegawai Sains
Penolong &
Pegawai
Psikologi
Pegawai
Dietetik
KBS, 1075,
86%
Kader; 84,
7%
MSN, 81, 6%
ISN, 18, 1%
KBS
Kader
MSN
ISN
Jumlah keseluruhan
Jawatan: 3,590
Sumber : Bhg. Pembangunan
Sumber, KBS

13. Kemasukan & keluaran IPT dlm pengajian sukan
Y2008 Y2009 Y2010 Y2012
4,760
4,946 5,065
1,664*
Sumber : Kem. Pendidikan.
Nota * : Bilangan tidak termasuk IPTS; pengajian sukan
termasuk sains sukan, pengurusan sukan & PE
Kemasukan
Y2008 Y2009 Y2010
959
1,185 1,102
Keluaran
Sumber : KPM.
Supply > Demand?
Mana nak
Kerja …

14. Swasta
Semasa 2020
Tinggi
Rendah
Kerajaan
Sumbangan
Kerajaan
Swasta
Berupaya menjana
pendapatan sendiriDana Kerajaan
Matlamat Industri Sukan
Penganjuran sukan tidak bergantung
kepada kewangan Kerajaan
tranformasi

15. Private
sector
investment

16. RAMLI @ MU

17. Jurulatih
Pengurus
Agen
Fisioterapi
Media
Pembekal
barangan
?
Services
provider

18. Physical Therapist
Many teams employ full-time physical
therapists. They can also do well in private
practice. Media salary: $76,000
Statistician
Sports analytics is a growing profession.
Median salary: $73,000

19. Agent
Sports agents negotiate contracts and
endorsement deals. Median salary:
$65,000.
Sport Psychologist
Sports psychologists focus on mental
preparation for top performance.
Median salary: $69,000

20. Public Relations Manager
Public relations managers protect and promote
the image of professional athletes and teams.
Median salary: $58,000
Advertising Account Executive
Sporting events offer some of the top
opportunities in advertising.
Median salary: $45,000

21. Event Coordinator
Event coordinators take care of seating,
security, media, and many other behind-
the-scenes necessities of sporting events.
Median salary: $45,000
Broadcaster
The most high-profile sports broadcasters can earn
salaries close to the paychecks of the athletes they
cover but many broadcasters report on local events
and get paid a low per-game stipend.
Median salary: $36,000

22. Photojournalist
Many sports organizations hire their own staff
photographers but the salaries of photojournalists have
also been squeezed by the declining fortunes of
newspapers and magazines.
Median salary: $29,000
Coach
Top-earning coaches make seven figures but
there are also many coaches who earn very
low wages working in middle and high schools.
Many work part-time while holding down
other jobs. Median salary: $28,000

23. Source: The Forbes, April 2, 2013;
http://www.forbes.com/sites/susanadams/2013/02/04/t
he-10-best-careers-in-sports/-downloaded 23/10/2013
The 10 Best
Careers In
Sports

24. Athlete, PGA ;
Age: 37
Salary/Winnings: $13M;
Endorsements: $65M;
Total earning: USD78M
Source of Wealth: Golf
Education: Drop Out, Stanford University
Agent: Mark Steinberg
Agency: Excel Sports Management
Tiger Woods has been the hottest golfer on the
planet with six tournament wins over the past 12-
months. His prize money has doubled and his off-
course income is up thanks to sponsor bonuses
with Nike and Rolex tied to his wins and a return to
the top of the World Golf Rankings. Woods has
also been busy overseas collecting more than $10
million in appearance fees from stops in Abu Dhabi,
China, Malaysia and Turkey.
The Forbes, as June 2013
Source: The world’s Highest Paid Athletes;
http://www.forbes.com/athletes/list/ -
downloaded 23/10/213
How many people he
hired/ assist him?

25. 1. Manny Pacquiao $38 million
Source: Asia-Pacific's Highest Earning Athletes;
http://www.cnbc.com/id/42911431/page/1-
downloaded - 23/10/2013
Asia-Pacific's Highest Earning Athletes
2. Ichiro Suzuki $37 million
3. Yao Ming $34.3 million 4. Mark Webber $12.3 million
5. Andrew Bogut $11.6 million
6. Russell Coutts $10 million
7. MS Dhoni $10 million
8. Kim Yu-Na $9.7 million
9. Sachin Tendulkar $9.7 million
10. Daisuke Matsuzaka $8.3 million
How many people
they hired/ required to
ensure theirs
success?

26. BASEBALL
27%
BASKETBALL
21%
SOCCER
14%
FOOTBALL
13%
M RACING
7%
TENNIS
6%
GOLF
5%
BOXING
3%
CRICKET
2%
MOTOCYCLE
1%
TRACK
1%
Based on Top 100 The
world’s Highest Paid
Athletes;
The Forbes, as June 2013
Source: The world’s Highest Paid Athletes;
http://www.forbes.com/athletes/list/ -
downloaded 23/10/213
Lebih banyak peluang
kerjaya….

27. Sport industry
Sport branding
Event hosting
Sponsorship
Media right
Venue & sport facilities
Sport R&D
• amateur to professional
• commercial perspective
Athlete scholarship
& education
Industry driven by private sector participation
CSR & investment
Awareness &
Promote
Requires more
professional related to
sports business

28. Business opportunities via athlete
Branding
platform
Sports agent
Media Right
Fan based business
Advertising
Merchandise Support Services
Sportainment
Mencipta lebih banyak
peluang kerjaya….

29. Leveraging health issue as sports TV content
2013 budget:
RM 19.3B on healthcare
RM 20m for new 1M clinic
RM 200m - free health check ups
"Malaysia is leading in the prevalence
of obesity among Southeast Asian
countries...” Malaysian Diabetes
Association.
”Sports is not only about Physical Activity but also an
Entertainment”
HE. Youth & Sports Minister
Mencipta
kerjaya baru
…. Model sukan,
model kesihatan, ..

30. KUALA LUMPUR: Youth and Sports Minister Khairy Jamaluddin
hopes that tax breaks and incentives will be made available to
the private sector soon to encourage companies to sponsor
local sporting events.
……
Khairy said sporting events can also be lucrative in terms of
advertisements and increasing brand visibility.
……
“I think we have to go beyond just the fiscal incentives. The
main thing is to actually convince them with the figures and
statistics that it is good business to invest in sport,” he added
sport marketing, sport
analyst, sports consultant,
sports brand manager &
executives,

31. Peluang Kerjaya!!
sport engineer, sports
equipment designer, etc

32. “penajaan sukan
bukan sekadar CSR
semata-mata, tetapi
juga menawarkan
peluang
penjenamaan kepada
syarikat tersebut
melalui sukan.”
More professional in sport
bodies, i.e: CEO, CFO, COO,
marketing manager, financial
executives, business
development manager, PR,

33. Kerjaya dalam industri sukan

34. Your Career

35. Terima kasih