Business strategy

1. TEAM
ADITYA VARSHNEY
ANURAG SACHAN
NANKI GREWAL
SHADAB MATOO
TANJIT SINGH

2. What is sports as an industry?
What would happen if, tomorrow, the sports industry collapses and disappears ?
Facts :
GDP contribution - $14.3billion
Employment – 456,000
Avg. salary – $39,000

3. American Football
48%
Basketball
19%
Baseball/Softball
18%
Soccer
10%
Ice hockey
5%
Contribution
What is sports as an industry?
•Athletes & sports competitors
•Coaches & scouts
•Umpires, referees, and other sports officials
•Entertainers & performers, sports & related workers, all other
•Gaming & sports book writers and runners
•Agents & business managers of artists, performers, and athletes

4. How Industry contributes economy?
•GDP - $18 trillion, 2.6%
•Jobs, Sales, Investments, Tax

5. •Increase in Sports viewership and participation
•Health management causing employees to treat sports as cure
•Shift from niche customer to mass consumer
•The Happiness Index

6. •Population Decline
•All activities of recreation and no services.
•Too much sports, no education

7. Trends/Issues
1 E-sports 7 Concussion and Technology
2 Women 8 Athletes as Investors
3 Sponsorships 9 Smart stadiums
4 Events 10 Drones
5 Fans 11 Predictive Analytics
6 Mobile Ticketing

8. 1 2 3 4 5 6 7 8 9 10 11 Driver
1 0 2 0 1 2 0 0 1 2 0 8
2 1 0 1 0 0 1 1 0 0 1 5
3 1 0 0 0 0 0 -1 1 0 0 1
4 2 0 2 2 0 0 0 1 1 2 10
5 0 0 0 0 2 0 0 1 0 0 3
6 0 0 -1 0 1 0 0 0 0 0 0
7 0 0 2 0 0 0 0 0 0 2 4
8 0 0 2 0 0 0 1 0 0 1 4
9 1 0 1 1 2 2 1 0 2 2 12
10 1 0 1 0 0 0 0 0 0 2 4
11 0 0 1 0 0 0 1 0 2 1 5
Challenge 6 0 10 2 6 6 4 0 6 6 10

9. Key Drivers- Events, Smart Stadiums
Key Challengers- Sponsorships, Predictive Analytics
Assumption:
All sports have equal participation
Technology change in future will not effect other industries growth
Government subsidies ignored if any

10. PARTY OVER
EXPONENTIAL
GROWTH
BLAME GAME
NEED FOR
AWARENESS
MORE EVENTS
MORE SPONSORSHIPS
LESS EVENTS
LESS SPONSORSHIPS

11. High cash flow investments  Income generating Assets  More Participation 
Sales  ROI  Add-on Investments

12. Independent efforts such as investing players and fans can lead make the industry
self-sustaining. The economy wont be effected, due to no major change in Direct
and Indirect factors e.g Fashion and Manufacturing Industry.
*Present Scenario of India

13. •Highly Uncertain
•All activities of recreation and no services.
•Companies blame infrastructure and people shift to more convincing form of yoga
and adventure sports.

14. Sponsors cash in money just to communicate the concept for the purpose of
recreating the old picture.
Still indecisive of where the consumer lands in the market as there could be many
who still believe to be living in past adoptions.