The document outlines strategies for Peloton to increase sales of its exercise equipment and subscriptions, including offering multiple product packages priced accessibly, emphasizing social proof and reviews to convince visitors, and leveraging free trials and an extensive class library to increase engagement and recurring revenue from memberships. It also suggests bundling accessories and extended warranties to make upselling easier.

2. 3 Product Lines

3. Lowering the barrier for a
high-ticket item

4. Sticky ‘Add To Cart’ Button
on the home page.

5. Social Proof & Reviews

6. for unconvinced visitors
Tell the Peloton story

7. The benefits

8. Killer Features 1, 2, 3

10. “Book A Test Class”
Convert the fence-sitters

11. 4 TREAD
PACKAGES

12. 4 BIKE
PACKAGES

13. “NO MONEY DOWN”
Pricing Plans to lower
Sticker Shock

14. Same on TREAD

15. Unbundled
for easier upselling

16. Basics Package
it is.

17. Essentials Package
it is.

18. Recurring Revenue
on top of the $2400 bike

19. Recurring Revenue
on top of the $4295 tread

20. Accessories
for easier upselling

21. BIKE Warranty
Another revenue source

22. TREAD Warranty
Another revenue source

23. Exit-Intent Pop up:
Free Trial Activation to
Membership

24. Impressive Class Library
Designed to Drive
Engagement

25. for more teardown goodness …
funnelteardowns.net

26. Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv