The document discusses qualifying visitors for clear aligner therapy by having them take a quiz to assess their candidacy. It then outlines the process of gathering their data, requesting their email address to send results, and giving them the option to either receive an at-home impression kit or make an appointment to have impressions done in person. It also mentions payment plans to lower financial barriers and provides credits for where the teardown inspiration was drawn from.

1. Qualifying Quiz.
Powerful CTA

2. Easy Activation
home kit = convenience

3. Social Proof!!! & User Generated Content!!!

4. Let’s Get Started

5. Gather Site Visitor Data

6. Gather Site Visitor Data

7. Request Email Address to
Provide Results

8. At-Home Impression Kit
(refundable after aligner order)

9. Or … SmileShop Visit
to do impressions

10. EASY BOOKING

11. APPOINTMENT SET

13. SMILE PLAN IS READY

14. Payment plan to lower barrier to entry
No credit checks.

15. for more teardown goodness
…
funnelteardowns.net

16. Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv