The document discusses key features of Glossier's online store including using real customer photos and extensive product images. It also highlights Glossier's in-depth product descriptions, large user-generated review library, and ability to upsell additional products directly from the cart page through a multi-stage checkout process. The store also offers a 10% referral discount program.

3. Stores & Popups

4. Real People - Real Content

5. The Glossier Difference

6. “real pictures of real people”
& large product image library

7. One of the best
Product Descriptions & FAQ pages

8. More User-Generated Content & a
Massive Review Library

9. A different model for every
makeup shade

10. The Cart Page
Brilliant Upselling

11. Visit the Upsell Product
without leaving the Cart

12. Multi-Stage Checkout

13. 10% off - Referral Program

14. for more teardown goodness
…
funnelteardowns.net

15. Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv