Details the $4B upselling strategy that drove Peleton to unicorn status.

1. 3 Product Lines

2. Lowering the barrier for a
high-ticket item

3. Sticky ‘Add To Cart’ Button
on the home page.

4. Social Proof & Reviews

5. for unconvinced visitors
Tell the Peloton story

6. The benefits

7. Killer Features 1, 2, 3

9. “Book A Test Class”
Convert the fence-sitters

10. 4 TREAD
PACKAGES

11. 4 BIKE
PACKAGES

12. “NO MONEY DOWN”
Pricing Plans to lower
Sticker Shock

13. Same on TREAD

14. Unbundled
for easier upselling

15. Basics Package
it is.

16. Essentials Package
it is.

17. Recurring Revenue
on top of the $2400 bike

18. Recurring Revenue
on top of the $4295 tread

19. Accessories
for easier upselling

20. BIKE Warranty
Another revenue source

21. TREAD Warranty
Another revenue source

22. Exit-Intent Pop up:
Free Trial Activation to
Membership

23. Impressive Class Library
Designed to Drive
Engagement

24. for more teardown goodness …
funnelteardowns.net

25. Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv