The document discusses the importance of structure over content in influencing human behavior. It notes how instinctive triggers like social proof, authority, and scarcity drive our actions more than the actual quality of things. By learning to focus on structures like marketing campaigns instead of just content, one can better predict behaviors and position oneself to benefit from unfolding events. Switching between a focus on content and structure can help one gain an x-ray vision into reality to see the true drivers of events and be in the minority that makes things happen rather than just watching or explaining them.

1. See The Structure Of Reality

2. One of the biggest lessons from NLP
and hypnosis is content vs. structure.

3. Structure is what moves us, but we
tend to focus on content.

4. There are plenty of instinctive triggers
that drive our behavior, like social
proof, authority, scarcity, etc.

5. But we tend to ignore those, and focus
on the content.

6. If you were to walk down the street,
and saw a huge crowd in front of a
restaurant, you'd assume the food was
pretty good.

7. But if you were to walk down on a
different day, and saw no people,
you'd assume the place was lousy.

8. All without tasting the food, or the
content.

9. Advertisers have known for years that
a very good marketing campaign can
sell a mediocre product.

10. While a really, really good product will
sit on the shelf gathering dust, if it's
not promoted right.

11. Many years ago people were buying
rocks. But since they were called "pet
rocks," and were marketed pretty
cleverly, everybody HAD to have one.

12. One of the greatest skills you can
develop is to easily switch between
content and structure.

13. It's like having x-ray vision into reality,
seeing things most people miss.

14. You can start seeing the real drivers of
not only human behavior, but larger
events as well.

15. It's been said that there are three
types of people in the world.

16. Those that make things happen, those
that watch things happen, and those
that say, "What happened?"

17. With most people in the last group, it's
no wonder why most people seem to
never catch any breaks, and when they
do it's usually thought to be once in a
long while type of thing.

18. But when you shift your thinking into
structure view, you'll be in that small
minority that can see things unfolding,
and then position yourself to take
advantage of them.

19. Everybody will think you've become
incredibly lucky, but you'll know what's
up.

20. It does take some practice.

21. It's kind of like paying attention to the
grammatical structure of your speech
WHILE you're talking.

22. But once you get the hang of it, it's
pretty amazing.

23. mindpersuasion.com/luck-activator/