The document is a social audience report for the Twitter account @abonde. It provides key metrics on @abonde's followers such as total number, identified vs anonymous accounts, and social influence. Demographic data on @abonde's audience includes a majority being male, between ages 36-45, from Massachusetts, USA, with interests in business, technology, and politics. The report also outlines the audience's education, income level, and over-representation in certain industries compared to average.

1. Social Audience Report
Key Metrics: @abonde | Mar - 24 - 2012
Total Followers
Total Followers
@abonde has 2,017 total followers and we've mapped the digital footprints of every
2,017 one of them. We then segment the audience into Consumers, Businesses, Private,
and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
1,418 70% Consumers are defined as individuals who are publicly identifiable, determined by
Allen Bonde
over 30 factors.
@abonde | Mar 10 2009
Social Pull Social Pull
CMO at The Pulse Network and co-founder at
Pull is an audience-based metric that measures an audience's transparency, level
Offerpop, proud dad, bass player and digital
of social participation and their total consumer reach, as compared to the average
media guy; fan of indie rock, craft beer, QPR, cars
and travel 34x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 2,210 Insights:
Followers 2,030 @abonde has a average
consumer ratio compared
Following 763 to other accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@abonde and
@abonde-friends share
615 followers.
Audience Crossover
Audience Reach Insights
Allen Bonde
Insights:
@abonde | Mar 10 2009
On average each of
@abonde fans/followers
can potentially reach
CMO at The Pulse Network and co-founder at 13,935 people
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel
Average
Network Size
Tweets 2,210 Insights:
- 48% of @abonde's
Followers 2,030 consumer audience have
501 - 5k connections.
Following 763
Network Size
Breakdown

3. Audience Social Insights
Insights:
@abonde's 1185
consumer audience is
active on atleast 7,358
social profiles and/or
blogs.
Social Media
Use
Insights:
47% of @abonde's
consumer audience has
Allen Bonde been matched to a
Facebook profile.
@abonde | Mar 10 2009
@abonde's consumer
audience uses Quora
more than the average.
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel
Social
Memberships
Tweets 2,210
Insights:
Followers 2,030
36% of @abonde's
consumer audience have
Following 763 been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@abonde's audience is
69% male and 31%
female.
Allen Bonde GENDER
@abonde | Mar 10 2009
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars Insights:
and travel
40% of @abonde's
audience is between 36 -
45.
Tweets 2,210
Followers 2,030
Following 763 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@abonde's female
audience is more in the
age range of 36 - 45.
AGE BY GENDER
Allen Bonde FEMALE
@abonde | Mar 10 2009
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel Insights:
Compared to the average,
@abonde's male
audience is more in the
age range of 46 - 55.
Tweets 2,210
Followers 2,030
AGE BY GENDER
Following 763 MALE

6. Audience Geographic Insights
Insights:
@abonde has more
people from Boston,
Massachusetts, USA than
average.
TOP 10 CITIES
Allen Bonde
@abonde | Mar 10 2009
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel Insights:
@abonde has more
people from
Massachusetts, USA than
average.
Tweets 2,210
Followers 2,030
Following 763 STATES

7. Audience Geographic Insights
Insights:
@abonde has more
people from USA than
average.
COUNTRY
Allen Bonde
@abonde | Mar 10 2009
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel
Tweets 2,210
Followers 2,030
Following 763

8. Audience Interests Insights
Insights:
Compared to the averge
audience, @abonde's top
three interests are
Business, Technology,
and Politics.
INTEREST
Allen Bonde
AFFINITY
@abonde | Mar 10 2009
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel
Tweets 2,210
Followers 2,030
Audience Education Insights
Following 763
Insights:
@abonde's followers
attended 'Ivy League
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@abonde'sconsumer
audience has a high level
of income compared to
the average.
INCOME LEVEL
Insights:
Compare to average
audience @abonde's top
three industries are
Hardware, Software, and
Technology.
Allen Bonde
@abonde | Mar 10 2009
CMO at The Pulse Network and co-founder at
Offerpop, proud dad, bass player and digital
media guy; fan of indie rock, craft beer, QPR, cars
and travel
Tweets 2,210
INDUSTRY
Followers 2,030
Following 763