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#ces-aggregate Audience Report
                              Key Metrics: #ces-aggregate | January - 12 - 2013


                                                           #ces-aggregate had 230,495 Twitter shares during the report period. PeekAnalytics identifies and maps
                                    Total Audience
                                                           the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,

                                     230,495               Business and Private.




                                                           Some consumers share your content multiple times. This number represents the actual number of unique
                                   Unique Audience
                                                           people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
                                  66,859        29%        content.


Report Name: #ces-aggregate

Report Date:
                                                           Impressions counts the number of potential impression that the identified audience can create. This content
                                      Impressions
                                                           was shared by consumers who have a combined total of 70.8M social connections across their social

                                      70.8M                graphs.




                                                                                                                                                                         1
Identified Audience




                               IDENTIFIED
Report Style: Share Report      AUDIENCE

Report Name: #ces-aggregate

Report Date:




                                                    2
Audience Interests Insights

                                                            Insights :
                                                            - Compared to the average
                                                            audience,
                                                            #ces-aggregate's
                                                            audience's top three
                                                            interests are Sport, Video
                                                            Games, and Politics.




Report Style: Share Report

Report Name: #ces-aggregate

                               INTEREST
Report Date:
                                AFFINITY




                                                                                         3

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ces-aggregate Social Report

  • 1. #ces-aggregate Audience Report Key Metrics: #ces-aggregate | January - 12 - 2013 #ces-aggregate had 230,495 Twitter shares during the report period. PeekAnalytics identifies and maps Total Audience the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer, 230,495 Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share your Report Style: Share Report 66,859 29% content. Report Name: #ces-aggregate Report Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 70.8M social connections across their social 70.8M graphs. 1
  • 2. Identified Audience IDENTIFIED Report Style: Share Report AUDIENCE Report Name: #ces-aggregate Report Date: 2
  • 3. Audience Interests Insights Insights : - Compared to the average audience, #ces-aggregate's audience's top three interests are Sport, Video Games, and Politics. Report Style: Share Report Report Name: #ces-aggregate INTEREST Report Date: AFFINITY 3