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2013.11.07 Reporting Back

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In 2014, MAYDAY moved voters and sent a signal to politicians – but more remains to be done.

Published in: Government & Nonprofit
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2013.11.07 Reporting Back

  1. 1. WHAT WE DID 1
  2. 2. 56.5 million digital impressions targeted to hundreds of thousands of persuadable voters 2
  3. 3. 27,835 gross rating points of TV ads reaching 5.5 million viewers in key districts 3
  4. 4. 770,000 pieces of mail sent to over 500,000 individuals and households 4
  5. 5. 25,202 doors knocked on by 800 volunteers, canvassers and organizers 4,603 gross rating points of radio ads reaching 800K+ listeners 555,708 calls made to likely voters on or just before Election Day 5
  6. 6. WHAT WE LEARNED 6
  7. 7. 14% SD-Sen 14% NC-03 16% NH-01 13% IA-03 10% KS-Sen 14% NH-Sen (GOP primary) 11% MI-06 10% AZ-07 (DEM primary) Over 10% of voters in all elections - primary or general, Senate or House, traditionally Democratic or deep Republican - said money in politics was their most important voting issue. 0% 100% Average percent Democratic / Republican vote, 0% 100% by precinct (2004-2012) 7
  8. 8. 18% I 25% R 52% D (SD-Sen) 21% I 18% R 61% D (IA-03) 14% I 42%R 44% D (KS-Sen) 28% I 20% R 52% D (NC-03) 31% I 26% R 43% D (NH-01) 14% NH-Sen (GOP primary) 35% I 26% R 39% D (MI-06) 10% AZ-07 (DEM primary) “Issue voters” who care about removing the inøuence of big money in politics span the ideological spectrum, averaging 50% Democratic and 50% Republi-can and Independent. 8
  9. 9. +17% men +2% white +7% 65+ (SD-Sen) +1% women +3% white +6% 45-65 (IA-03) +2% women +3% white +8% 65+ (KS-Sen) +1% African American +1% white +9% 65+ (NC-03) +12% men +3% white +1% 18-45 (NH-01) +2% men +1% white +16% 46+ (NH-Sen) +13% men +1% African American +1% white +7% 65+ (MI-06) +11% men +5% Hispanic +4% Af. American +8% 18-29 +26% 46+ (AZ-07) Demographically, the 10%+ of voters who hold reducing big donor inøuence as their most important issue are disproportionately men aged 65+. But AZ-07, IA-03 and NH-Sen show that millenials and adults 45-65 can also be mobilized. 9
  10. 10. $2.1 million reached 74% (SD-Sen) $793,000 reached 53% (IA-03) $1.4 million reached 56% (KS-Sen) $100,000 reached 33% (NC-03) $303,000 reached 34% (NH-01) $1.9 million-reached 76% (NH-Sen) $2.3 million reached 50% (MI-06) $150,000 reached 32% (AZ-07) Our ads had reach - in our lowest spending races, we engaged an average of 33% of voters and in our higher spending races - 64% of voters. 10
  11. 11. 27% (SD-Sen) 25% (NH-01) 32% (MI-06) 45% (AZ-07) 28% (IA-03) 28% (KS-Sen) 52% (NC-03) 60% (NH-Sen) Our campaign was persuasive - at least 20% of voters said they were “much more likely” to vote for our candidate after seeing our ads. On average, this number was 15 points higher for ‘issue voters.’ 11
  12. 12. 12 SD-Sen 50 IA-03 24 KS-Sen 17 NC-03 44 NH-01 18 pt lead NH-Sen (GOP primary) 21 MI-06 11 pt lead AZ-07 (DEM primary) Among campaign önance reform supporters, our candidates consistently enjoyed a double digit lead. For many, these voters were their best audience. 12
  13. 13. IN SHORT - We have a consistent, bipartisan voter base - of at least 10%, with potential to grow - who respond strongly to targeted campaigns on the issue of money in politics. And then vote for candidates in elections of all kinds, accordingly. 13

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