This social media report summarizes key metrics for the Twitter account @TheSocialPitt from June 26, 2012. It finds that the account had 542 total followers, of which 86% were classified. It also reports that @TheSocialPitt has a social pull of 16x, meaning its followers are highly connected across social media. Additionally, the report analyzes the audience's composition, crossover with other accounts, reach, social media use, demographics and age range.

1. Social Follower Report
Key Metrics: @TheSocialPitt | Jun - 26 - 2012
Total Followers
Total Followers
@TheSocialPitt had 542 Twitter followers and we've classified the ones we could into
542 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @TheSocialPitt's audience is, compared to
the average Twitter account - 1x is average, 2x is twice as much as average, and so
David Pittman 16x on. Influence, for the purposes of this calculation, is gauged by how well connected
@TheSocialPitt' followers are across sixty social sites, compared to the average
@TheSocialPitt | Jan 27 2011
consumer. A higher Pull suggests you have important people in your audience, and
are thus better able to spread your message far and wide.
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478

2. Social Audience Composition
AUDIENCE
BREAKDOWN
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
Audience Crossover
is my content.
Insights:
@TheSocialPitt and
@TheSocialPitt-friends
share 251 followers.
Tweets 1,166
Followers 542
Following 478
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
@TheSocialPitt's followers
has 9,173 connections
across all social media
platforms. Therefore,
@TheSocialPitt can
potentially indirectly reach
2,788,506 (304 x 9,173)
Average
people.
Network Size
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content. Insights:
» 40% of @TheSocialPitt
's consumer audience have
1- 500 connections.
Tweets 1,166
Followers 542
Following 478
Network Size
Breakdown

4. Audience Social Insights
Insights:
» @TheSocialPitt's
consumer audience is
active on at least 725
social profiles and/or blogs.
Social Media Use
Insights:
» 39% of @TheSocialPitt's
followers have Facebook
profiles.
David Pittman » @TheSocialPitt's has
more followers who use
@TheSocialPitt | Jan 27 2011 Quora than does the typical
Twitter user.
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Social
Memberships
Tweets 1,166
Followers 542
Insights:
Following 478 » 33% of @TheSocialPitt
's consumer audience have
been identified as a *Geo
Location.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 86%
of @TheSocialPitt's
followers, whose sex we
were able to determine
GENDER
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this Insights:
is my content.
» 37% @TheSocialPitt's
audience is between 36 -
45.
» *Statistics based on
25% of @TheSocialPitt's
Tweets 1,166 followers, whose age we
were able to determine by
Followers 542 identifying through social
profile or public records
Following 478 AGE RANGE data

6. Audience Demographics Insights
Insights:
» Compared to the
average @TheSocialPitt's
female followers tend to be
more in the 36 - 45 age
range.
AGE BY GENDER
David Pittman FEMALE
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content. Insights:
» Compared to the
average @TheSocialPitt's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 1,166
Followers 542
Following 478 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» @TheSocialPitt has a
higher percentage of
followers from Chicago,
Illinois, USA than the typical
Twitter user.
TOP 10 CITIES
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content. Insights:
» @TheSocialPitt has a
higher percentage of
followers from Illinois, USA
than the typical Twitter
user.
Tweets 1,166
Followers 542
Following 478 STATES

8. Audience Geographic Insights
Insights:
» @TheSocialPitt has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
@TheSocialPitt's
audience's top three
interests are Technology,
Business, and Politics.
INTEREST
David Pittman
AFFINITY
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Audience Education Insights
Following 478
Insights:
» @TheSocialPitt's
followers attend
College/University school's
more than the average
Twitter audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» @TheSocialPitt's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
@TheSocialPitt's top three
David Pittman industries are Software,
Media, and Hardware.
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
INDUSTRY
Followers 542
Following 478