In 2010 my identity was stolen. I first realized it thanks to a targeted ad. But ever since then, my identity is tangled up with another real Kyle Britt. You wouldn’t believe how hard that is to fix.

1. A TA L E O F T WO KY L E S :
H O W A D D A T A E X P O S E D M Y I D T H E F T

2. I N 2 0 1 0 M Y I D E N T I T Y WAS
STO L E N .
M Y C R E D I T WAS R U I N E D, I WAS A L M O ST A R R E ST E D, A N D M Y F I R ST
H O M E P U R C H AS E WAS A L M O ST LO ST.
Kyle J. Britt — 2018 SXSW PanelPicker Submission

3. – AC T UA L P O L I C E O F F I C E R I N G R E E N S B O R O, N C
O N T H E P H O N E W I T H M E I N 2 0 1 0
“So wait, I don’t understand… You’re not saying you
weren’t drunk when you were arrested for a DUI in
Greensboro, you’re saying you’ve never been to
Greensboro and the person we arrested isn’t you?”
Kyle J. Britt — 2018 SXSW PanelPicker Submission

4. I F O U N D O U T M Y
I D E N T I T Y H A D
B E E N STO L E N
T H R O U G H A N A D
• Data about “me” triggered ads
related to the identity theft
before my credit tracking
program cued me in on the crisis
• Seven years later my identity is
still intertwined with another real
Kyle Britt who may have also
been a victim
Kyle J. Britt — 2018 SXSW PanelPicker Submission

5. T H R E E Q U E ST I O N S
• What do you do when your entire
online identity becomes a lie?
• How is digital ad data infiltrating
our lives and simultaneously
defining us more honestly and
more dishonestly than we define
ourselves?
• What is the responsibility of the ad
industry to protect your preferred
personal perception through data?
And what is your responsibility in
the same?
Kyle J. Britt — 2018 SXSW PanelPicker Submission

6. T H E R E A L KY L E
B R I T T
• Digital & Data Strategist at
havas helia
• Identity Theft Victim
• SXSW 2016 Speaker (“Data
Defeats Truman: How CRM Will
Elect A President”)
@kylejbritt
http://kylejbritt.com
Kyle J. Britt — 2018 SXSW PanelPicker Submission