PeekAnalytics Social Audience Report @bobosphere

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PeekAnalytics Social Audience Report @bobosphere

  1. 1. 1 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 @bobosphere Follower Report Key Metrics: @bobosphere | October - 1 - 2012 Total Followers 2,912 @bobosphere has 2,912 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 33x Pull is a good measure of how influential @bobosphere 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @bobosphere 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of bobosphere's followers has 3,643 connections across all social media platforms. Therefore, bobosphere can potentially indirectly reach 5,872,022 (1,612 x 3,643) people. Audience Demographics SEX Insights : -*Statistics based on 86% of bobosphere's followers, whose sex we were able to determine. AGE RANGE Insights : - 33% bobosphere's audience is between 36 - 45. - *Statistics based on 26% of bobosphere's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average bobosphere's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average bobosphere's male followers tend to be more in the 46 - 55 age range. Audience Geographic Insights TOP 5 CITIES Insights : - bobosphere has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - bobosphere has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - bobosphere has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, bobosphere's audience's top three interests are Business, Politics, and Literature.
  6. 6. 6 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Career Insights INCOME LEVEL Insights : - bobosphere's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience bobosphere's top three industries are Marketing/PR, Retail, and Media.
  7. 7. 7 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Education Insights EDUCATION TYPE Insights : - bobosphere's followers attend College/University schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - bobosphere's consumer audience is active on at least 6,295 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 84% of bobosphere's followers have Facebook profiles. - bobosphere's has more followers who use Quora than does the typical Twitter user.
  8. 8. 8 bobosphere @ bobosphere | Feb 24 2009 Multimediocrity. Clam lover. Throws right. Bats right. Can open any jar with simple wrist action. Tweets 462 Followers 2,912 Following 132 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 32% of bobosphere's consumer audience has been identified as a *Geo Location.

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