The document summarizes Abbott's PediaSure Smart Kids School Activity 2011, which measured the body mass index (BMI) of students aged 2-5.5 years across 390 schools in 10 cities in Pakistan to identify children in need of additional nutrition. Key findings include an average form collection rate of 52.3% in major cities and 64.7% in other towns, with an overall rate of 57%. For 2012, the report suggests expanding the activity to include more rural towns.

1. PediaSure Smart Kids School
Activity 2011
Nationwide Report

2. Activity Summery
Abbot cares for the healthy growth of kids thus Abbot
Smart Kids school program is aimed and identifying
children who need nutritional help.
This school activity is aimed to measure BMI of students
between age bracket of 2-5.5 years and identify children
who need additional nutrition for growth and
development.

3. Criteria for School Selection
Schools are selected for activity based on the
following criteria:
 Fee structure Rs.2000 plus
 Strength of the required age group should be
greater then 70.

4. Activity Mechanism
Selection of Schools based on given
criteria
Approvals from schools for activity on
specific dates
Visits of Schools by Health Assessment
team & placement of Banner &
Standees

5. Activity Mechanism
Measurement of BMI by health
Assessment team & form filling
Performa given by Health Assessment
teams to be filled by parents along with
BMI details of the child
Form collection by form Collection officer
and Delivery of Gift for participation
Based on health condition, child is
referred to a nutritionist

6. Cities Number of Schools
Karachi 120
Lahore 90
Islamabad 60
Hyderabad 20
Gujranwala 20
Sialkot 20
Multan 20
Faisalabad 20
Peshawar 20
Total Schools 390
Metros = 270 Contribution 69%
Urban Cities = 120 Contribution 31%
Activity Scope

7. Branding Elements
Banner

8. Branding Elements
Standee

9. Branding Elements
Health Assessment Form

10. School Activity
Progress Report

11. KARACHI
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
15004
9732
4430
Form Collection Rate 51%

12. HYDERABAD
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
2164
1693
1174
Form Collection Rate 69%

13. MULTAN
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
3021
1675
898
Form Collection Rate 54%

14. LAHORE
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
7777
6276
3480
Form Collection Rate 55%

15. FAISLABAD
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
3866
1827
1080
Form Collection Rate 59%

16. GUJRANWALA
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
2380
1590
799
Form Collection Rate 50%

17. SIALKOT
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
1576
883
535
Form Collection Rate 61%

18. ISLAMABAD
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
5060
3336
1706
Form Collection Rate 51%

19. PESHAWAR
Total Student
Total Number of
Students
Participated
Total Number of
Forms Collected
2050
1668 1578
Form Collection Rate 95%

20. Form Collection Response Comparison
50%
51%
51%
54%
55%
59%
61%
69%
95%
0% 20% 40% 60% 80% 100%
Peshawar
Hyderabad
Sialkot
Faisalabad
Lahore
Multan
Islamabad
Karachi
Gujrawala

21. Findings
Average form collection rate from tier one
towns (Khi, Lhr & Ism)
52.3 %
Average form collection rate from tier two
towns (Hyd, Guj, Mul, Psr,Skt)
64.7%
There has been a growth in the response rate
compared to last year by 6%.

22. Nationwide Summery
Summary of Pediasure Smart Kids School Activity 2011
Activity – Full Year Report
City Required
Actual Schools
Completed
School strength Intercepted Forms collected Remain
Result
Forms
Karachi 120 125 15004 8732 4430 -5 51%
Hyderabad 20 24 2164 1693 1174 -4 69%
Multan 20 24 3021 1675 898 -4 54%
Lahore * 90 90 7777 6276 3480 0 55%
Faisalabad 20 26 3866 1827 1080 -6 59%
Gujranwala 20 23 2380 1590 799 -3 50%
Sialkot 20 13 1576 883 535 7 61%
Islamabad 60 48 5060 3336 1706 12 51%
Peshawar 20 24 2050 1668 1578 -4 95%
Total 390 395 42898 27680 15680 -5 57%
* Note: Some data has been taken on Average

23. Way Forward for 2012 activity

24. Suggestions based on current findings
Increase focus in Rural Towns as per below
Cities
Schools Completed
as of 2011
Karachi 120
Lahore 90
Islamabad 60
Hyderabad 20
Gujranwala 20
Sialkot 20
Multan 20
Faisalabad 20
Peshawar 20
390
110
Bahawalpur 10
Sahiwal 10
Raheem Yar Khan 10
Sargodha 10
Kharian 10
Jehlum 10
Mir Pur 10
Quetta 10
Sadiqabad 10
Sukkur 10
MUREE 5
ABBOTTABAD 5
Suggested Additions for 2012

25. THANK YOU