PDX iOS - Crittercism
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The document provides tips and tricks for improving apps and their performance in app stores. It discusses optimizing SEO, asking for ratings, being explicit when asking for ratings, monitoring reviews, tracking rankings, localizing apps, anticipating and addressing user pain points, getting feedback, and using analytics tools to monitor app usage and crashes. It also discusses how performance monitoring can help address issues when apps break, run slow, or crash for users.
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PDX iOS - Crittercism
- 1. Tips & Tricks for Awesome Apps Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp Ways to improve your app and its performance in the App Store bit.ly/critterpdxios
- 2. My idea is the best idea ever ideated!
- 3. THERE’S AN APP FOR THAT
- 4. Tweak + SEO Leave no keyword unfilled
- 6. Ask for Ratings Appirater, Crittercism, etc
- 7. Be Explicit Ask for 5 stars! Make a connection
- 8. Guilt Trips Work We aren’t a faceless corp! No, I hate your app
- 9. Double-Check Ensure they’ll leave a good review No, I hate your app
- 10. Review Monitoring See reviews/rankings in aggregate
- 11. Track Ranking What causes spikes? Countries?
- 13. Be careful… With great power comes great responsibility
- 14. What about my app?
- 15. Go hug your designer Users should LOVE using your app
- 16. Anticipate User Pain You can’t make everyone happy…
- 18. Get feedback Provide a place to vent
- 22. Flurry retention
- 24. SDK for App Performance
- 25. Performance Monitoring • What happens if your deployed app… – Breaks on a user? – Runs slow? – Drops a connection? – Crashes? • Left in the dark unless the user tells you
- 26. App Store Feedback & Analysis
- 27. Who trusts us?
- 28. $350,000 / hr, half on mobile
- 29. Sort and filter crashes
- 35. Crash rate dropped from 4% to 1%
- 36. What about when a crash isn’t the issue?
- 37. 26% 9% 10% 21% 26% 65% 0% 10% 20% 30% 40% 50% 60% 70% Did not do anything Shared the experience via social media Left a negative review on the app store Contacted support or told the vendor Told a friend in person Uninstalled the app What do users do about a slow app Source: End-user survey Q4 2013
- 40. Alerted to physical outage in Argentina
- 41. How can we use this to make MOAR money!!??
- 42. Transaction Monitoring E-Commerce Checkout Travel Booking Stock Trade Account Signup Mobile Point of Sale In-App Purchase
- 45. Transaction Monitoring Fix your business as an owner / Prove your value as a developer!
- 46. No more bad reviews!
- 48. Finishing Up Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp bit.ly/critterpdxios
Editor's Notes
- How do you stand out?
- You want to make sure you give yourself every opportunity to stand out Don’t hope you go viral, get picked up by apple, etc // But there are other factors that play into SEO
- // This will be the underlying theme for the rest of the talk – how to get great ratings
- Can configure N days, session opens, messaging, etc
- - Notice the button configuration (bottom is actually the cancel by default)… but it’s the one people instinctively hit
- If they say they love it, ask for a rating Otherwise, point them to the uservoice form where they can vent How to see if this is working? You could go check the store every day or---
- Don’t have to go to each app store country, translate, etc Daily digests with all the relevant info
- Again with correlation… See which countries you’re trending/popular in! Localize?
- Our Moni app got huge in brazil, so we localized to portugese Downloads still solid, great ranking, people love it! But….
- Again with correlation… See which countries you’re trending/popular in! Localize?
- It’s the first touchpoint People should be drawn in, pleasantly surprised by interactions It’s not all about pushing together perfectly pretty pixels Think glows, fades, uicontrolstates The designer should think about these too!
- I wish the app had _______ I’m having trouble with _______ When will you have ______ Notice the knowledge base
- - And we’re on all the major platforms
- And you don’t want that…
- // and it’s a problem that every single developer faces. Including these guys
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- - FULL API access
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- Are ad services running slow in certain locations? Other monetization services?
- - Burning resources trying to fix… turns out it was out of their control
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- So what is a transaction? Something that leads to a business outcome How to indicate it in code
- Can associate with a given user
- So we’re going for less of these – and more of this >>>
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