1. Reviews are important for local businesses because customers often search online for reviews before choosing a business and those with more positive reviews get more customers. 2. The document describes a proprietary system that businesses can use to generate positive reviews by getting feedback from recent customers and encouraging them to post reviews online. 3. The system intelligently routes customer feedback to the appropriate people, allows businesses to address any concerns, and helps businesses get more positive reviews on sites like Google and Facebook to attract new customers.