The document discusses strategies for growing an Atlassian app to achieve top vendor status, emphasizing the importance of effective marketing and understanding user behavior. It covers topics including search engine optimization, analytics setup, and the need for collaboration between marketing and product development. Key concepts like the blue ocean strategy and split testing for email campaigns are highlighted as essential for success.

1. How to Grow an
Atlassian App Worthy
of Top Vendor Status.

2. The Good, The Bad and the Fluffy.
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3. Today, Let’s talk about...
Section 1
Marketing
is Fluffy
Section 2
Science
is Needed
Section 3
Build
an Arena
Section 4
Build
a Playground

4. IF IT
DON’T
MAKE
$$$
IT DON’T
MAKE
SENSE
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8. “Marketers have a major
problem because, every idiot
thinks they have the right to
an opinion.”
Chris Cooke

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12. Search
Engine
Optimisation
● Keyword Research
● Search Volume
● Relevancy
● Optimised for Google
● Optimised for People
● Competition
● Blue Ocean Strategy

13. Blue
Ocean
Strategy

14. Set Up
Analytics
● Google Analytics
● UTM Tagging
● LinkedIn Insight Tag

15. Get
Insights
● Lead acquisition
● User demographics
● User behavior

16. Split Testing

17. Best Email Campaigns:

18. A Darwinian Arena
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19. Clients’ Current Steps

20. Try
Now,
Trial
Later

24. Remarketing

25. Product
Needs
Marketing
Needs
Product

26. What’s your Quickest Win?

27. What’s your Quickest Win?

28. You Need Marketing
and Marketing Needs you!
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29. Any Questions?