How to Grow an Atlassian App Worthy of Top Vendor Status

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Small Atlassian app vendors can struggle to make enterprise sales. How do you level the playing field, cross the chasm to enterprise sales, and make growth marketing a multiplier and core competency? Join Chris Cooke, Old Street Solution’s Atlassian Marketplace Growth expert (and former Clearvision-ary & Adaptavist-an), for a discussion on why skepticism towards marketing and sales is natural, but unhealthy. Attendees will learn growth marketing principles in a language that will resonate with developers, with actionable advice that has helped top vendors (such as Automation for Jira) rapidly grow in new territories. We'll cover how you can implement data analysis, fast feedback loops, and use honest communication to resonate with your ideal audience to grow your customer base with your next great Atlassian App. Atlassian App Vendors are perfectly positioned (and incentivized) to cross-pollinate their ideas into an area ready for change. You need Marketing & Sales but they need you too!

Technology

How to Grow an
Atlassian App Worthy
of Top Vendor Status.

The Good, The Bad and the Fluffy.
Credit Image Credit Image Credit Image

Today, Let’s talk about...
Section 1
Marketing
is Fluffy
Section 2
Science
is Needed
Section 3
Build
an Arena
Section 4
Build
a Playground

IF IT
DON’T
MAKE
$$$
IT DON’T
MAKE
SENSE
Credit Image :

“Marketers have a major
problem because, every idiot
thinks they have the right to
an opinion.”
Chris Cooke

Search
Engine
Optimisation
● Keyword Research
● Search Volume
● Relevancy
● Optimised for Google
● Optimised for People
● Competition
● Blue Ocean Strategy

Set Up
Analytics
● Google Analytics
● UTM Tagging
● LinkedIn Insight Tag

Get
Insights
● Lead acquisition
● User demographics
● User behavior

You Need Marketing
and Marketing Needs you!
Credit Image

Building your app is the first step to starting a new business, but now how do you make it grow? To make your app a success, you need to focus on marketing your app to customers. In this talk, Aileen Horgan, Head of Ecosystem and Cloud Editions Marketing at Atlassian, will cover resources available to new vendors and discuss go-to-market strategies that every Marketplace vendor should take advantage of.

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Atlassian

If you build it, will they come? In today's app-centric world, marketplaces are becoming the focal point of marketing, and Atlassian Add-Ons are no different. Join Christopher Parker, Support Engineer for the Atlassian Marketplace, for an inside look at the Marketplace submission process. Hear insights about what we expect from vendors, and learn common blockers that vendors frequently experience. You'll also learn best practices for listing content and APIs that can help you turn trials into purchase. Christopher Parker, Marketplace Support Engineer, Atlassian

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My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Elevating Tactical DDD Patterns Through Object Calisthenics

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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

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The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

UiPath Community Day Dubai: AI at Work..

UiPathCommunity

Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking. 📕 Curious on our agenda? Wait no more! 10:00 Welcome note - UiPath Community in Dubai Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank 10:20 A UiPath cross-region MEA overview Ashraf El Zarka, VP and Managing Director MEA, UiPath 10:35: Customer Success Journey Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank 11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more Boris Krumrey, Global VP, Automation Innovation, UiPath 12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services. Brendan Lingam, Director of Sales and Business Development, Marc Ellis

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3. Today, Let’s talk about... Section 1 Marketing is Fluffy Section 2 Science is Needed Section 3 Build an Arena Section 4 Build a Playground

4. IF IT DON’T MAKE $$$ IT DON’T MAKE SENSE Credit Image :

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8. “Marketers have a major problem because, every idiot thinks they have the right to an opinion.” Chris Cooke

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12. Search Engine Optimisation ● Keyword Research ● Search Volume ● Relevancy ● Optimised for Google ● Optimised for People ● Competition ● Blue Ocean Strategy

13. Blue Ocean Strategy

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