How to improve mobile app ratings in the app store, and how to optimize monetization. Presented by Chris Beauchamp at Andevcon SF 2014

1. Increase App Ratings & Improve Monetization
i.e. make your apps awesomer
bit.ly/critterandevcon
Rob Kwok
Chris Beauchamp
Evangelist @Crittercism
Developer @WhitewaterLabs
@cjbeauchamp

2. My idea is the best idea ever ideated!

3. THERE’S AN APP FOR THAT

4. Go hug your designer
Users should LOVE using your app

5. Get Ratings
Prompt your users!

6. Tweak + SEO
Leave no keyword unfilled

7. Anticipate User Pain
You can’t make everyone happy…

8. Get feedback
Provide a place to vent

9. Track Users

11. Store Monitoring
Sales, trends, rankings and reviews

12. Analytics
What else?

13. Performance Monitoring
• What happens if your deployed app…
– Breaks on a user?
– Runs slow?
– Drops a connection?
– Crashes?
• Left in the dark unless the user tells you
– Bad reviews are no good!
– Lost transactions are even worse!

14. bit.ly/critterandevcon

15. App / Crash Statistics

16. Sort and filter crashes

17. Drill into crashes

18. Crash Diagnostics

19. What about when a crash isn’t the
issue?

20. HTTP Service Monitoring

21. Location-based Monitoring

22. How can we use this to make
money!!??

23. Transaction Monitoring
E-Commerce Checkout Travel Booking
Stock Trade Account Signup
Mobile Point of Sale In-App Purchase

24. Transaction Monitoring

25. Transaction Monitoring

26. Transaction Monitoring

27. Transaction Monitoring

28. Finishing Up
bit.ly/critterandevcon
Chris Beauchamp
Evangelist @Crittercism
Developer @WhitewaterLabs
@cjbeauchamp