Learn the benefits of using proximity marketing when trying to reach customers in your mobile marketing campaign.

1. Benefits of
Proximity
Marketing

2. 2
Defining Proximity
• Proximity:
– The physical location of a product
with respect to the consumer1
– Capitalizing on activities consumers
are already involved with
– Expanding the sphere of interactive
marketing in public places2

3. 3
How It Works
– Cellular technology sends
messages to mobile devices in
close vicinity to a business
– Proximity marketers send content
that appears automatically on
mobile devices1
– New technology can send rich
media to phones complementing
signage/kiosks/beacons, etc.3

4. 4
Does It Work?
• 53% of consumers are willing to share
their current location to receive more
relevant advertising
• 57% of consumers are more likely to
engage with location-based advertising
• 62% of consumers share local deals
with friends1

5. 5
• Proximity marketing is done in
real-time
– Results can be measured
immediately
• Allows retailers to better manage their
campaigns
• Integration
– Retailers can integrate with their
digital signage networks
• Increases chances of connecting with the
right consumers through better recall
The Benefits

6. 6
• Detailed Recording
– Can record all devices identified and
messaged
– Determine which messages are
accepted or rejected
• Can keep data for further review and use to
improve ad effectiveness2
The Benefits

7. 7
Room for Growth
– Potential to transform digital, out-of-
home, and traditional forms of
marketing
– Creating a memorable and
personalized interaction for
consumers through relevant and
targeted contents
– Multichannel Outdoor Campaigns

8. 8
Sources
1. Petro, G. (2014, October 8). How Proximity Marketing Is Driving
Retail Sales. Retrieved July 27, 2015, from
http://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-
marketing-is-driving-retail-sales/
2. 8 reasons why proximity marketing will matter for retailers in 2011.
(2011, January 17). Retrieved July 27, 2015, from
http://www.retailcustomerexperience.com/articles/8-reasons-why-
proximity-marketing-will-matter-for-retailers-in-2011/
3. What Is the Future of Proximity Marketing? - eMarketer. (2014,
April 18). Retrieved July 27, 2015, from
http://www.emarketer.com/Article/What-Future-of-Proximity-
Marketing/1010770
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