GfK has been tracking retail sales in Nigeria for eight years and can provide insights into the rapidly evolving Nigerian retail landscape. While more organized retail chains and shopping malls are being established in major cities, the informal retail sector still accounts for a substantial percentage of sales through thousands of independent stores. GfK is well positioned to provide stakeholders with research data and insights into Nigeria's retail channels and market peculiarities to enable smart business decisions.

1. The Power of Research

3. Understanding the Nigerian Retail
Landscape
The Nigerian retail scene is thriving and remains an important market to
manufacturers with it's huge potentials in terms of population and purchasing
power. GfK has been tracking retail sales developments for Technical
Consumer Goods for the past eight years and is in poll position to provide
clients and prospects with deep insights on how the markets operate.

5. The retail landscape, in the top forty cities which we monitor on a monthly
basis is rapidly evolving. There is presently the establishment of more
organised retail chains in the major cities. In addition to this more and more
shopping malls are currently being built thus taking the concept of organised
retailing closer to the consumer.

7. The "informal" retail sector still accounts for a substantial percentage of retail
sales though, as independents litter the Nigerian marketspace. Many people have
taken up retailing as a business opportunity which accounts for the thousands of
stores springing up in many Nigerian cities.
There are currently over six thousand stores retailing technical consumer goods
with the highest numbers involved in retailing Phones and their accessories in
Nigeria's top forty cities. Even online retailing is booming with many Nigerians
buying products online and paying on delivery.

9. GfK is perfectly positioned to provide interested investors and
stakeholders with data and insights, in other words research that
can lead to smart business decisions. You can rely on us for a
proper understanding of all the channels, universes and
peculiarities of the Nigerian Retail Scene.

11. Do you know you can get data from quality survey for your movies, tv series
and shows?
Advertisers, media owners and media buyers need to identify which digital
and traditional channels are most successful at attracting the right
audiences.
Our audience measurement solution is the trading currency for television
(e.g. TV ratings), print, radio, out-of-home, online and mobile media. We
track which consumers are using what channel, how they are engaging with
content across each medium and what is driving their behavior.
GfK Appreciation Panel

13. With this detailed view of consumers’ content appreciation our clients not
only get ratings of what people are watching or listening to – they also know
why. Our cross-media measurement shows what devices your audiences are
using for each channel and type of content, and we evaluate your marketing
efficiency and performance across the whole spectrum of channels.
We help you optimize your channel selection and content to deliver increased
audience engagement, end-to-end

14. GfK Research
GfK is the trusted source of relevant market and consumer
information that enables its clients to make smarter decisions.
By using innovative technologies and data sciences, GfK turns
big data into smart data, enabling its clients to improve their
competitive edge and enrich consumers' experiences and
choices
Kindly contact us for more information of how we can be of
service to you